Being able to pinpoint the reason for a ranking drop is one of our most perennial and potentially frustrating tasks as SEOs. There are an unknowable number of factors that go into ranking these days, [...]
Do you want more traffic from Google? You first need to do keyword research to understand what people are actually searching for.
Luckily, Google has a free keyword research tool that a [...]
As we pass the midway mark of 2018, it’s clear that mobile technology is prevalent in our world today.
In the past, I’ve told you to keep an eye out for the top marketing trends of 2018. But now I [...]
It's been a few months since our last share of our work-in-progress rewrite of the Beginner's Guide to SEO, but after a brief hiatus, we're back to share our draft of Chapter Two with you! This wouldn [...]
There are hundreds of actions you can take in a single SEO campaign, but not every action is created equally. That’s why in Episode #2 of The SEO Life podcast, I’ll be explaining the difference be [...]
What if I told you there was an easy way to earn hundreds, possibly even thousands of new backlinks? You’d jump at the chance, right?
Enter: unlinked brand mentions.
Unlinked brand ment [...]
How important is a font?
Surprisingly, fonts can be more valuable than you might believe. Visualize all the places where you see written words on a daily basis.
You may not think twice about a font wh [...]
I write a ton of blog posts for my websites.
Writing has become a major part of my life throughout the years.
People recognize this and often ask me the same question: How do you come up with these ne [...]
In the U.S., there are almost 28 million small businesses. So for you as a business owner or marketer, you’re up against a lot of competitors.
A big thing you can do to stand out is to work on your [...]
A searcher's first experience with your brand happens on Google's SERPs — not your website. Having the ability to influence their organic first impression can go a long way toward improving both cus [...]
Building your website is just the beginning. All the effort put into setting it up will go to waste if nobody sees it.
At the same time, the w [...]
In a world in which the average consumer is exposed to 5,000 brands a day, designing a website that stands out is more important than ever.
These days, internet connections are fast, and attention spa [...]
They say to err is human. They also say a craftsperson is only as good as the tools they use. In the battle against errors, it is best to find the right tools from the start instead of fixing issues l [...]
Did you know that over 60 percent of websites do not enjoy the benefits of responsive web design?
That’s two-thirds of website owners without optimized web design. By boosting your SEO (search engin [...]
The primary purpose of a nonprofit company is to help a certain cause.
These organizations’ missions usually differ from those of traditional businesses.
If you operate a nonprofit business, I comme [...]
Everything, absolutely everything, is going digital.
Digital books. Digital newspapers. Digital . . . marketing?
We’re sure you’ve realized marketing has gone digital, and you have probably dabble [...]
Attracting customers attention and getting them to purchase from you are two important components of any business. But what’s the best way to accomplish both these goals without spending a lot of mo [...]