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Using the Flowchart Method for Diagnosing Ranking Drops – Whiteboard Friday
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Being able to pinpoint the reason for a ranking drop is one of our most perennial and potentially frustrating tasks as SEOs. There are an unknowable number of factors that go into ranking these days, [...]
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How to Use Google Keyword Planner in 2018 (and Beyond)
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Quick links Do you want more traffic from Google? You first need to do keyword research to understand what people are actually searching for. Luckily, Google has a free keyword research tool that a [...]
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14 Mobile Trends That Are Dominating 2018
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As we pass the midway mark of 2018, it’s clear that mobile technology is prevalent in our world today. In the past, I’ve told you to keep an eye out for the top marketing trends of 2018. But now I [...]
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Rewriting the Beginner’s Guide to SEO, Chapter 2: Crawling, Indexing, and Ranking
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It's been a few months since our last share of our work-in-progress rewrite of the Beginner's Guide to SEO, but after a brief hiatus, we're back to share our draft of Chapter Two with you! This wouldn [...]
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#2 – High-Impact vs. Low-Impact SEO Actions
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There are hundreds of actions you can take in a single SEO campaign, but not every action is created equally. That’s why in Episode #2 of The SEO Life podcast, I’ll be explaining the difference be [...]
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A Simple Guide to Turning (Unlinked) Brand Mentions into Links
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Quick links What if I told you there was an easy way to earn hundreds, possibly even thousands of new backlinks? You’d jump at the chance, right? Enter: unlinked brand mentions. Unlinked brand ment [...]
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My Favorite 11 Platforms for Finding Free Fonts
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How important is a font? Surprisingly, fonts can be more valuable than you might believe. Visualize all the places where you see written words on a daily basis. You may not think twice about a font wh [...]
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The Top 15 Ways to Come up with New Content Ideas
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I write a ton of blog posts for my websites. Writing has become a major part of my life throughout the years. People recognize this and often ask me the same question: How do you come up with these ne [...]
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On Page and Off Page SEO Hacks
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In the U.S., there are almost 28 million small businesses. So for you as a business owner or marketer, you’re up against a lot of competitors. A big thing you can do to stand out is to work on your [...]
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Reputation Management SEO: How to Own Your Branded Keywords in Google – Whiteboard Friday
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A searcher's first experience with your brand happens on Google's SERPs — not your website. Having the ability to influence their organic first impression can go a long way toward improving both cus [...]
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9 Free Ways to Promote Your Website (And How to Execute Them)
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Article stats Twitter 0 Facebook 37 Quick links Building your website is just the beginning. All the effort put into setting it up will go to waste if nobody sees it. At the same time, the w [...]
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8 Ways to Make an Attractive Design For Your Website
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In a world in which the average consumer is exposed to 5,000 brands a day, designing a website that stands out is more important than ever. These days, internet connections are fast, and attention spa [...]
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The Eight Ultimate Tips For Improving Data Entry And Data Quality
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They say to err is human. They also say a craftsperson is only as good as the tools they use. In the battle against errors, it is best to find the right tools from the start instead of fixing issues l [...]
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10 Huge SEO Benefits of Responsive Web Design
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Did you know that over 60 percent of websites do not enjoy the benefits of responsive web design? That’s two-thirds of website owners without optimized web design. By boosting your SEO (search engin [...]
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How to Increase the Profitability of Your Nonprofit Organization
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The primary purpose of a nonprofit company is to help a certain cause. These organizations’ missions usually differ from those of traditional businesses. If you operate a nonprofit business, I comme [...]
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7 Reasons Why Digital Marketing is More Important Than You Think
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Everything, absolutely everything, is going digital. Digital books. Digital newspapers. Digital . . . marketing? We’re sure you’ve realized marketing has gone digital, and you have probably dabble [...]
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5 Reasons Why Marketing Your Website is Important For Your Business
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Attracting customers attention and getting them to purchase from you are two important components of any business. But what’s the best way to accomplish both these goals without spending a lot of mo [...]
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