Yay! We’ve traversed another year around the sun. And I’m back with another Moz year-in-review post that promises to be as boring as its predecessors. Reading it feels like being locked in your tin can space capsule through lightyears of [...]
Digital spending for businesses is forecasted to hit $23 billion by 2020. When it comes to online marketing spending, the retail industry has always outstripped other parallels, including travel, automotive, and media.
As a business owner, in [...]
With small businesses spending an average of $75,000 a year on their digital marketing plan, most companies want a solid breakdown of what they’re paying for. Most small businesses don’t know what SEO does, just that they need it. Creatin [...]
A Pew Research Study found that 77% of people now search for health information online. This has revolutionized how the medical industry reaches patients and customers online.
Understanding online medical marketing is understanding people. Pe [...]
Not everyone has unlimited funds for a marketing budget.
Even those of you with a high bank balance shouldn’t dump every dollar into marketing without a plan. I understand how much you want to promote your business, but you need to come up [...]
Winning featured snippets is one of the best ways to get visibility on page one of Google's SERPs. It's a competitive environment, though, and there are tons of specific considerations when it comes to increasing your chances of earning that [...]
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Quick linksFrom a technical SEO perspective, Wikipedia is perhaps the greatest of all-time (GOAT). Each month, it receives billions (yes, billions!) of organic visitors across its 46 [...]
How active is your company when it comes to social media marketing?
It’s great if you have a Facebook profile, Twitter account, and Instagram page, but if you don’t have a presence on YouTube, you’re missing out on an easy way to genera [...]
Alright. You’ve got some content already up on your site…
You’re happy with it, however, you want more traffic.
Right — everyone wants more traffic.
Or maybe your rank on google hasn’t improved and you want it to rank better.
A grea [...]
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Quick linksThe practical application of the keyword search volume metric is quite obvious. We use it to determine how much [...]
You need to put lots of thought and effort into every page of your website. But your About Us page is arguably the most important.
Anyone who is reading your About Us page is interested in learning more about your company. If you write t [...]
First impressions matter.
When someone visits your website, the first thing they’ll see is your homepage. The way your homepage is set up can make or break your conversion rates.
I know how much time and effort it takes to improve your SEO [...]
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Quick linksIf you’re not actively marketing your business online in 2018, then you’re leaving money on the table.
But h [...]
Let me guess...
You're looking to find some niche products to promote as an affiliate on Amazon?
Or perhaps even to find products sell on an eCommerce site or directly through Amazon using their Fulfilled by Amazon service (FBA)?
Whether yo [...]
Marketing your business is expensive. Coming up with customer acquisition strategies that won’t break the bank can be a challenge.
Acquiring a new customer can cost you six or seven times more money than retaining your current customers.
Do you know how it feels to live in constant fear?
Like being watched all the time.
Every second of your life monitored.
Being uncertain of your future and never knowing when things will go wrong.
No, I’m not talking about The Hunger Games [...]
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Quick linksMost people think title tags are pretty straightforward. There’s no way you can mess them up, right? Or is the [...]
Anyone can have a great idea. But turning an idea into a viable business is a different ballgame.
You may think you’re ready to launch a startup company. That’s great news, and you should be excited about it.
Take it from me: as someone w [...]
I’m sitting here at my local coffee shop — struggling.
I had to close the Chrome tab with my Gmail, two tabs actually, one for each email account.
I planned on writing a bunch but my habit of checking and sending emails is strong. Closing [...]
The days of Snapchat being used solely for sending pictures between friends are over.
This social media platform has evolved. Your company can’t afford to ignore the impact this marketing channel can have on your business.
It’s an absolut [...]
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Quick linksSEO podcasts are great for those who need fresh insights into the latest search engine optimization, marketing, [...]
To be a successful marketer, you need to come up with ways to engage with your audience.
The goal of every marketing campaign should be to get people to complete a specific action. Some examples of these actions might be:generating a sale
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Quick linksLooking for a list of free SEO-related Chrome extensions that will help you to work faster and smarter? Then loo [...]