What are the advantages of content that exists for only a brief period? Ephemeral content is one of marketers’ latest tools in the content strategy playbook. It’s driving huge advantages in engagement and SEO.
Marketers continue to seek e [...]
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Quick linksDid you know that some websites are using your computer to mine cryptocurrency? We analyzed our entire index of 175M+ domains to find out exactly how many.
I’ll be honest, up until a [...]
Are you using WordPress to power your site?
It is one of the most used CMS platforms available. WordPress holds 50% to 60% of the global CMS market with users like New York Post, CNN, and USA Today. Aside from these big websites, many smaller [...]
For most Moz readers, local marketing means content, reviews, AdWords, local listings, and of course citations. If you’re a larger brand, you might be doing outdoor, radio, print, and television advertising as well. Today we’re here to hu [...]
Feeling lost in the world of anchor texts?
As a beginner, it can seem impossible to figure out what to do with anchor texts in your SEO strategy. However, we promise it’s not as daunting as it seems.
If you’re confused by the anchor text [...]
I got a question about Keyword Golden Ratio…“My brand new site is 3 weeks old and the KGR is ranked at 16. How do I move it up in the search? Any tips?”If you are unfamiliar with Keyword Golden Ratio (KGR). It’s essentially the su [...]
It’s time for you to adapt to the latest marketing trends. Your company can no longer afford to ignore mobile users.
Your website must be optimized for mobile devices. Why?
Well, for starters, 80% of the top websites according to the Alexa [...]
When was the last time you updated your website?
If you have to stop and think for a minute to answer that question, you may have a problem. Your website needs to be monitored and updated on a regular basis.
However, you don’t want to make [...]
Once you've identified where the opportunity to nab a featured snippet lies, how do you go about targeting it? Part One of our "Featured Snippet Opportunities" series focused on how to discover places where you may be able to win a snippet, b [...]
Article statsTwitter 59Facebook 130Referring domains 40Organic traffic 416Data from Content Explorer tool.
Quick linksIt’s not always easy to find someone’s email address, as they’re not always willing to reveal the [...]
With just over three months until MozCon 2018, we're getting a great picture of what this year's show will be like, and we can't wait to share some of the details with you today.
We've got 21 speakers lined up (and will be launching our Commu [...]
Writing your first e-book is exciting. But once it’s finally written, you’ve got to find a way to get it in the hands of your audience.
After all that hard work, long nights, and endless research, it would be a shame if your book went unr [...]
We all work hard building our businesses.
We put in the sweat equity and all the tears that can come with it to build something truly great. After another day hustling at the office or typing furiously on your keyboard, you might be wondering [...]
The top five (non-ad) results in search engines get 67.6% of the clicks.
Does your website not get a piece of that pie?
If you’re struggling to appear in the search rankings, you’ll struggle to get guests on your site. You need to bag you [...]
“Is it too late to start an online business?”
“Have I missed the bus?”
“All the profitable niches are already saturated, right?”
“Can I still make money online? Any hope?”
These aren’t new questions.
In fact, I’ve been h [...]
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Quick linksDo you want to rank for competitive terms without worrying about potential Google penalties? Then it’s time to go white-hat.
Do this, and you’re unlikely to ever wake [...]
It happens to the best of us. The closer it gets to quitting time, the more the day seems to drag.
You feel sluggish. You try to concentrate on the task at hand but you can’t seem to stay focused.
It’s not just an employee’s problem, ei [...]
Did you know that images can transform any SEO campaign?
Search Engine Optimization (SEO) is all about optimizing your online content so that you can achieve the highest Google ranking possible.
SEO is a must when it comes to digital marketin [...]
As time has gone by, people’s spiritual consciousness has grown and become mainstream. Currently, about 27 percent of U.S. adults see themselves as spiritual but not religious. Starting a spiritual website can help people explore these diff [...]