You’ve come up with the perfect name for your small business. You’ve secured funding, hired the right employees, and even found the best office space.
You need to find a way to spre [...]
When you combine techniques, you’ll often end up with a better and more effective process.
Combining two techniques that work well but are overused can be a great way to help you get traction.
Your B2B marketing strategy will differ from your typical B2C approach.
Sure, you may notice some overlap between the two, but for the most part, you’ll need a new plan if you want to target other b [...]
Are you a practicing veterinarian? There are currently 76,869 practicing veterinarians in the U.S. And with an estimated job growth of 18.8 percent, implementing veterinary marketing ideas into your b [...]
Building links is an incredibly common request of agencies and consultants, and some ways to go about it are far more advisable than others. Whether you're likely to be asked for this work or you're l [...]
Search engine optimization (SEO) is the golden ticket of digital marketing.
These days, everyone knows it and everyone’s trying to use it, but what about social media optimization (SMO)?
Maybe you a [...]
Most people don’t think too much about their readers (or search engines) when coming up with content ideas. They just write about whatever they fancy.
If this sounds like you, then you [...]
Starting a business is no easy task. Trust me, I know this very well from my experiences founding multiple companies.
If you are currently building a startup company, kudos to you for the effort.
A few weeks ago I did a step-by-step article on building up your YouTube presence. When writing the article, I immediately had a follow-up idea on expanding my tips beyond YouTube. Since then, some of [...]
Link building is the new king of content marketing. In fact, according to a recent report by Search metrics, they found that backlinks were a huge correlation to Google’s rankings. It is easy to say [...]
Referring domains 15
Data from Content Explorer tool.
Looking for a list of the best SEO blogs to read in 2018? Then look no further.
Let’s play a game. I’ll show you an image. You type in the keyword to find the exact product featured in the image online. Ready?
Google her sunglasses…
What did you type? Brown sunglasses? Bro [...]
Many businesses seek my advice.
Throughout the years, I have seen many common problems marketers and business owners across various industries encounter. But one thing I’ve been seeing frequently la [...]
Depending on whom you ask, Millennials have an interesting reputation.
Ask their parents, teachers, and employers, and I’m sure you’ll get a different response from all of them.
An old Time Magazi [...]
The company you host your website with can have a big impact on your SEO performance. But if you don’t know how web hosting and SEO relate to one another, you probably don’t know how to choose an [...]
If you find your presentations are often met with a lukewarm reception, it's a sure sign it's time for you to invest in your data storytelling. By following a few smart rules, a structured approach to [...]
It’s no secret that the web is growing by millions (if not billions) of pages per day.
Our Content Explorer tool discovers 1.8 Million ne [...]
What draws people to your content?
In the past, I’ve explained how to write introductions that make the rest of your post irresistible. But before readers can even have a chance to read your intros [...]
Getting a new customer can cost 5 to 25 times the cost of keeping a customer. But what’s a better way to keep a customer–retention or loyalty?
Many brands use customer retention and customer loyal [...]
No marketing agency staffer feels good when they see a retail client getting reviews like this on the web.
But we can find out why they’re happening, and if we’re going above-and-beyond in our wor [...]
I have a confession to make.
I just cannot resist buying that extra chocolate bar while paying for my grocery at the cash counter of my local superstore.
Or taking the offer to upgrade my Big Mac meal [...]