Want to spread the word about your nonprofit organization? Would $10,000 a month in free advertising help? Read on to find out how Google AdWords for nonprofits works and how to best use it.
Apply for [...]
Everyone seems to be a marketer these days.
Or so they claim on the internet anyway...
“I’m an internet marketer”
“I’m an affiliate marketer”
“I’m a digital marketer”
“I’m a prod [...]
Back in 2016, I wrote about how maps were the visual format you should be using for link building in… 2016.
And I showed how simple maps like this…
… were picking up INSANE result [...]
Being able to research your keywords is a powerful tool. It lets you increase the amount of traffic you get and improves the odds that that traffic buys what you’re selling at the end of the day.
Every brand needs new customers.
Those of you who have been in business for a while may be doing fine generating high sales from your existing customers.
But that business model isn’t sustainable f [...]
There are tons of ways Ahrefs can help boost your SEO/marketing efforts. I’m sure that even I don’t know all of them, because customers o [...]
There is no doubt that Google Analytics is one of the most important tools you could use to understand your users' behavior and measure the performance of your site. There's a reason it's used by mill [...]
How do you get a new customer?
It may seem like a simple question, but the answer may be more complex than you think. Sure, you’ve got various advertising campaigns, and you’re generating sales.
A prospect unequivocally disagreed with a recommendation I made recently.
I told him a few pages of content could make a significant impact on his site. Even when presented with hard numbers backing u [...]
Search engine optimization has developed in two primary directions. There’s an ongoing struggle in the form of white hat vs black hat SEO.
White hat SEO is the more organic, respectable way to optim [...]
You’ve come up with the perfect name for your small business. You’ve secured funding, hired the right employees, and even found the best office space.
You need to find a way to spre [...]
When you combine techniques, you’ll often end up with a better and more effective process.
Combining two techniques that work well but are overused can be a great way to help you get traction.
Your B2B marketing strategy will differ from your typical B2C approach.
Sure, you may notice some overlap between the two, but for the most part, you’ll need a new plan if you want to target other b [...]
Are you a practicing veterinarian? There are currently 76,869 practicing veterinarians in the U.S. And with an estimated job growth of 18.8 percent, implementing veterinary marketing ideas into your b [...]
Building links is an incredibly common request of agencies and consultants, and some ways to go about it are far more advisable than others. Whether you're likely to be asked for this work or you're l [...]
Search engine optimization (SEO) is the golden ticket of digital marketing.
These days, everyone knows it and everyone’s trying to use it, but what about social media optimization (SMO)?
Maybe you a [...]
Most people don’t think too much about their readers (or search engines) when coming up with content ideas. They just write about whatever they fancy.
If this sounds like you, then you [...]