by Juan Robin II
By 2022, it’s projected that 82% of all information communicated over the internet will be in video form.
You’d be foolish not to use this to optimize the presence of your company. However, the video process does not lend itself to something every business can do from within. So how can you take advantage of this form of media?
Well, you’re in luck. We’re here to tell you all about why videography companies are worth the investment in every way! So quiet the set and start your cameras: it’s time to get started.
What Videography Companies Can Do for You
Videographers have two primary functions that companies can hire them for: filming material for the company and then editing said material to present to your company.
You might think the editing would come with the filming package (and it usually does). However, a few companies will only do one or the other, so it’s important to do your research ahead of time.
Video production companies will make small ads for your business in addition to getting live or pre-recorded coverage of events you host or are responsible for. This way, you can bring any important seminars or announcements you want your customers to see straight to them.
So Why Video?
It’s a fair question to ask: what advantages does video content marketing have over other forms of marketing, especially when video tends to be a little more expensive than they are?
For starters, video builds a connection with the customer. As cheesy as it sounds, using video to create content like customers sharing their experiences or the story of how your company came to be helps customers identify with your business and see it as down to earth rather than some faceless corporate giant.
To kind of spin-off of that, think of the hype viral ads like the Old Spice guy or Jake from State Farm have gotten. These things are household names now, right?
Play your cards right and you could see your company blow up across the Internet from one single video.
Videos can also make more complex info easier to understand for your customers. Think of watching videos like Bill Nye or The Magic School Bus in science class: they taught you sometimes confusing scientific ideas by presenting them in fun, clear ways. Your videos might not be for kids, but these strategies will have a similar effect on adults.
Finally, the Internet loves video, and that’s not limited to the users. Google actually introduced a feature in their search engine a few years back that works to highlight pertinent video responses to search queries.
So if you craft the right video, you can end up skyrocketing your SEO potential to the top of Google’s charts.
Moving Forward In The Video World
Congratulations! You are now equipped with the knowledge you need about why videography companies are worth the investment in every way!
If you’d like more information about kicking off your business, feel free to check out the other posts on our blog. And remember: you may not have Hollywood money, but it might be time to hire a videographer to bring you that money.