by Juan Robin II
What’s the first thing you do when you want to know about something? You Google it!
The world’s largest search engine has fundamentally changed the way we gather and process information. However, it’s also changed the way we learn about companies and their products.
It’s done through something called search engine optimization, or SEO, marketing.
If you’ve ever asked, ‘what is SEO marketing?’ this article is for you. Keep reading for a quick dive into the world of SEO, its importance, and how your business can take advantage of it for growth!
What is SEO Marketing?
SEO marketing is the process of increasing brand awareness for a business by taking a search engine-centric approach. Awareness comes in the form of traffic.
By utilizing certain methods, such as keyword optimization, link-building, or PPC (pay-per-click) advertising, companies can boost visibility on the Internet in a short amount of time.
Is SEO Necessary?
Absolutely. Without a proper SEO strategy, you run the risk of spending too much money on your advertising campaign while underdelivering on boosting brand awareness or failing to turn visitors into customers.
The majority of customers rely on search engines to find information on companies. The first result gets 33% of all web traffic for a given query!
When customers see a listing at the top of Google, they know it’s something they can trust. And when people trust a brand, they’re more likely to give that brand their business.
Aside from that, most companies are utilizing SEO marketing in some capacity. If you’re not, you could easily fall behind.
Free SEO Resources and Tips
Switching up your web strategy doesn’t cost a fortune. In some cases, it won’t even cost a penny!
You can begin by planning a redesign of your website to ensure that your site adheres to the latest SEO standards and practices. This might require a bit of research, as SEO algorithms change several times per year.
Aim to include the following features in your site:
- Image optimization
- Keyword integration
- Mobile-friendly design
- An XML sitemap web crawlers can access
You’ll also want to come up with a content strategy so you bond with your audience and show off your expertise. Make sure to use keywords throughout your content, as well.
Speaking of which, keyword rankings change all the time, so before settling on a keyword for your content, you’ll want to use a keyword research tool to see what people are searching for. You can learn more here about finding free research tools!
Let SEO Help Your Business Soar
SEO marketing needs to become an essential part of your business strategy. With this article, we hope we’ve answered the question ‘what is SEO marketing’ once and for all.
And remember, you don’t need a huge marketing budget to utilize the power of SEO. Any company, regardless of size, can take advantage of the tips listed above!
Thanks for reading. If you found this article helpful, make sure to visit our blog and check out our other great content.