by Juan Robin II
You have a large audience and plenty of website traffic. Your video advertisements get thousands of views and your social media posts get hundreds of likes.
Yet, for some reason, none of this is increasing your sales or helping your business at all. The traffic is there but the results aren’t. Does this sound like your business?
The problem is that your big audience doesn’t do you any good unless it converts. The answer is conversion marketing.
What is it and how do you use it? That’s where we come in.
Below, you’ll find all you need to know about conversion marketing, how it helps your business, and how to get started.
What is Conversion?
Before you can understand conversion marketing, you must understand what is meant by conversion. A conversion is when a customer takes the specific action that a company is prompting them to take.
Most of the time, especially in ecommerce businesses, conversion means when a website visitor or other lead converts into a customer by making a purchase. But there is more than one type of action that qualifies as a conversion.
More Examples of Conversions
For B2B companies, a conversion often means capturing a customer’s information via an online contact form or newsletter subscription. Brick-and-mortar businesses hope that those who search for local businesses online convert into foot-traffic. What conversion means for you depends on the type of business you run and your specific goals.
Besides, no company has only one call-to-action. They have multiple campaigns running at the same time that aim to achieve many different goals.
For example, to make an online sale, you need search engine users to convert to site visitors. Then, you need those site visitors to convert into customers.
What is Conversion Marketing?
Naturally, then, conversion marketing is marketing that focuses on increasing your conversion rates. Both your online public and your traditional advertising audience are potentially beneficial, but only if they convert.
There’s good news here. This means that your efforts to increase search rank, web traffic, and YouTube views haven’t been in vain.
After all, you can’t make conversions if there’s no audience to convert. Getting seen and attracting traffic is half the battle. Next, we’ll explain how you can use conversion marketing to finish the job.
First of all, if you don’t yet have a big following, this must be your first step, for the reasons listed above.
For this, work on your SEO (search engine optimization), PPC (pay-per-click) ads, and other digital advertising strategies.
You should also have an up-to-date Google My Business listing, especially if you want to rank high in local searches. Obtaining a mailing list for direct mail marketing is also very helpful for local businesses.
Next, if you’re getting very few conversions from your audience, the problem is probably your calls-to-action. That is, their either missing or misused.
The first step in fixing this is to figure out which CTAs are the most urgent for your business. Then, concentrate most of your campaigns on those CTAs (or their prerequisites).
If you still see minimal results, try some experimenting. Place CTAs higher or lower on your webpages, change the wording of your PPC ads, etc.
Make It Easy
The more hoops you ask your customers to jump through, the fewer will bother jumping through them. Make it very easy for customers to carry out the action you’re asking of them.
Be sure to pay attention to your analytics. Find out which CTAs are most successful (which campaigns, page placement, wording, etc.) and try to learn why. Stick with what works and change what doesn’t.
Stick With It
Unfortunately, increasing conversion rates takes a lot of time. It may seem like nothing’s working. But just stick it out until something does.
There’s no shame in hiring some expert help, especially if you’re new to marketing. You already excel in the skills of your particular trade. There’s no need to master the ways of marketing as well.
Many excellent third party conversion marketing companies, like www.trigger.digital, have made it their business to help your business. If you’re not a marketing genius, then hire one.
Conversion Marketing: Your Path to Success
Conversion marketing is what converts you from “popular” to “successful!”
Bookmark this list and use it to reach your business goals.
Now, check out our most recent SEO articles for more ways to help your business.