Top YouTube Searches (as of 2018)

Top YouTube Searches (as of 2018)

Article stats

Quick links

Have you ever wondered what people search for most on YouTube?

Today, I’m excited to share with you some brand new data:

  • Top100 YouTube searches (US)—a list of the most popular YouTube searches in the US.
  • Top100 YouTube searches (Worldwide)—the same data but filtered to show searches outside of the United States too. And with global search volumes.

But first things first—some news:

Not only will we soon add Bing keyword data to Keywords Explorer (as announced on our list of the top Bing searches), but also YouTube and Amazon search volumes and metrics.

Here’s a preview of how it will look for YouTube:

So basically, you’ll soon be able to use Keywords Explorer to see keyword metrics for all the major search engines—Google, Bing, Amazon, and YouTube.

Now, without further ado, let’s find out just how popular cat videos really are!

Top 100 YouTube search queries in the US

It’s clear right away that searches for songs and musicians dominate this list.

#KeywordSearch Volume
1jake paul7,900,000
2asmr7,500,000
3markiplier7,480,000
4logan paul7,040,000
5pewdiepie5,580,000
6despacito5,480,000
7jacksepticeye5,420,000
8music5,060,000
9dantdm4,540,000
10bts4,500,000
11ricegum3,680,000
12game grumps3,490,000
13fortnite3,040,000
14wwe3,030,000
15eminem2,920,000
16popularmmos2,870,000
17buzzfeed2,860,000
18snl2,830,000
19minecraft2,760,000
20john oliver2,660,000
21stephen colbert2,590,000
22taylor swift2,530,000
23cnn live2,490,000
24drake2,460,000
25try not to laugh2,430,000
26ssundee2,420,000
27vanossgaming2,410,000
28rick and morty2,390,000
29shane2,330,000
30h3h32,290,000
31joe rogan2,250,000
32fox news live2,230,000
33shane dawson2,100,000
34xxxtentacion2,080,000
35david dobrik2,070,000
36cardi b2,070,000
37post malone2,050,000
38last week tonight2,040,000
39cnn2,010,000
40alex jones1,990,000
41kendrick lamar1,960,000
42trump1,950,000
43ed sheeran1,910,000
44bruno mars1,870,000
45nightcore1,870,000
46tyt1,820,000
47dragon ball super1,790,000
48msnbc1,760,000
49slime1,750,000
50fox news1,710,000
51roblox1,710,000
52game theory1,710,000
53idubbbz1,680,000
54dude perfect1,660,000
55ninja1,650,000
56ariana grande1,630,000
57rachel maddow1,620,000
58fgteev1,620,000
59guava juice1,610,000
60songs1,610,000
612018 fifa world cup1,600,000
62nicki minaj1,600,000
63liza koshy1,590,000
64seth meyers1,590,000
65justin bieber1,580,000
66documentary1,570,000
67fox news live stream1,570,000
68linkin park1,540,000
69lil pump1,540,000
70overwatch1,540,000
71logic1,520,000
72aphmau1,480,000
73romanatwood1,480,000
74youtube1,470,000
75peppa pig1,460,000
76lil uzi vert1,460,000
77ben shapiro1,460,000
78live1,450,000
79chris brown1,440,000
80havana1,430,000
81philip defranco1,430,000
82study music1,410,000
83amv1,410,000
84migos1,400,000
85movies1,400,000
86colbert1,390,000
87michael jackson1,390,000
88trevor noah1,390,000
89jimmy fallon1,380,000
90telugu movies1,380,000
91bill maher1,380,000
92gorillaz1,370,000
93dunkey1,370,000
94jimmy kimmel1,370,000
95ksi1,360,000
96react1,350,000
97jontron1,330,000
98ice poseidon1,330,000
99vines1,320,000
100funny videos1,320,000

In fact, almost ⅓ of the top 100 searches are music related.

If you’ve ever been in any doubt as to just how popular Justin Bieber is, doubt no more. There are a staggering 5.48M monthly searches for Despacito (a song that—while not originally a Bieber song—saw a huge boost in popularity after the release of Justin’s remix) and a further ~1.57M monthly searches for Justin Bieber.

So it probably comes as no surprise that the official video for Despacito (note: this is not actually the Justin Bieber version) is the most viewed video of all‐time on YouTube with 5.74 BILLION views.

https://www.youtube.com/watch?v=kJQP7kiw5Fk

To put that in perspective, Gangnam Style—the first video to reach a billion views on YouTube—currently has just 3.24B views.

But it’s not all about music…

You’ll notice that 6 of the top 10 searches are “branded” searches—i.e., folks searching for channel names or YouTube personalities. This is a trend that continues beyond the top 10, with 40% of the top 100 searches being for specific YouTube personalities and channels.

Here are the top 10 most popular YouTube channels and “celebrities” according to our data:

#KeywordSearch Volume
1jake paul7,900,000
2markiplier7,480,000
3logan paul7,040,000
4pewdiepie5,580,000
5jacksepticeye5,420,000
6dantdm4,540,000
7ricegum3,680,000
8game grumps3,490,000
9popularmmos2,870,000
10buzzfeed2,860,000

These searches get a combined 50.86 MILLION searches per month in the US.

Interestingly, quite a few of these folks are gaming vloggers (or gaming vloggers turned YouTube personalities, like PewDiePie), which brings us neatly onto what appears to be the next most popular genre of videos on YouTube: gaming videos.

Here are all the searches that somehow relate to gaming (and their respective search volumes):

#KeywordSearch Volume
1markiplier7,480,000
2pewdiepie5,580,000
3jacksepticeye5,420,000
4dantdm4,540,000
5game grumps3,490,000
6fortnite3,040,000
7popularmmos2,870,000
8minecraft2,760,000
9ssundee2,420,000
10vanossgaming2,410,000
11game theory1,710,000
12ninja1,650,000
13fgteev1,620,000
14overwatch1,540,000
15dunkey1,370,000

Having looked through some of those channels myself, live gaming videos—aka, “let’s plays”—seem very popular. Not familiar with such videos? Here’s one of the most popular let’s plays from one of the most popular YouTubers on our list—jacksepticeye:

https://www.youtube.com/watch?v=rJmsCDWKCnc

Speaking of live videos, it looks like millions of people are watching live TV on YouTube. “CNN Live,” “Fox News Live,” and simply “live” each have millions of searches per month.

Live videos are so popular, in fact, that YouTube now has a dedicated channel for live streams.

youtube live

youtube live

It’s not just live TV that people like watching on YouTube either: John Oliver, Stephen Colbert, Jimmy Kimmel, Jimmy Fallon, and many other US TV personalities also get millions of searches per month.

So, to summarise, people flock to YouTube in search of entertainment.

Hardly surprising, right? But what is surprising is this:

None of the top 100 YouTube searches in the US have anything to do with cats. That’s a shame because I love cats. 😉

https://www.youtube.com/watch?v=sP4NMoJcFd4

Now let’s see how these US stats compare to the Worldwide stats.

Top 100 YouTube search queries in the World

It looks like it’s not just the US that has an unhealthy obsession with the song Despacito, with monthly searches topping 79M worldwide!

#KeywordSearch Volume
1despacito79,250,000
2bts31,940,000
3bad bunny27,280,000
4shape of you25,120,000
5ed sheeran24,860,000
6pewdiepie23,350,000
7asmr22,820,000
8ozuna22,770,000
9justin bieber21,320,000
10eminem20,680,000
11logan paul19,000,000
12wwe18,550,000
13minecraft18,000,000
14music17,730,000
15jake paul17,700,000
16bruno mars16,940,000
17maluma16,840,000
18peliculas completas en español16,540,000
19ariana grande15,620,000
20shakira14,930,000
21peppa pig14,780,000
22xxx14,690,000
23linkin park14,140,000
24havana14,120,000
25taylor swift13,900,000
26dragon ball super13,840,000
27youtube13,280,000
28twice12,800,000
29rihanna12,730,000
30coldplay12,490,000
31katy perry12,260,000
32alan walker12,190,000
33markiplier12,110,000
34fernanfloo12,100,000
35sia11,920,000
36michael jackson11,890,000
372018 fifa world cup11,770,000
38selena gomez11,620,000
39fortnite11,390,000
40drake11,380,000
41mi gente10,940,000
42blackpink10,630,000
43nicki minaj10,570,000
44dua lipa10,510,000
45jacksepticeye10,320,000
46la rosa de guadalupe10,230,000
47enes batur9,960,000
48musica9,760,000
49imagine dragons9,670,000
50songs9,590,000
51dantdm9,360,000
52karaoke9,110,000
53despacito justin bieber9,070,000
54j balvin9,040,000
55maroon 59,000,000
56vegetta7778,760,000
57funny videos8,750,000
58exo8,740,000
59baby shark8,690,000
60live8,670,000
61xxxtentacion8,570,000
62movies8,440,000
63telugu movies8,250,000
64chris brown8,190,000
65faded8,180,000
66adele8,160,000
67peliculas completas8,040,000
68juegagerman8,020,000
69shawn mendes7,990,000
70nightcore7,810,000
71lil pump7,770,000
72beyonce7,710,000
73romeo santos7,700,000
74me rehuso7,700,000
75barbie7,620,000
76filmes7,600,000
77enrique iglesias7,560,000
78martin garrix7,540,000
79post malone7,540,000
80gta 57,470,000
81rockabye7,470,000
82the weeknd7,400,000
83felipe neto7,390,000
84dross7,370,000
85los polinesios7,330,000
86twenty one pilots7,300,000
87nicky jam7,200,000
88ncs7,120,000
89cnco7,120,000
90ricegum7,110,000
91perfect ed sheeran7,090,000
92squeezie7,010,000
93rap6,990,000
94skrillex6,960,000
95doraemon6,890,000
96mc kevinho6,700,000
97mr bean6,640,000
98felices los 46,640,000
99cardi b6,600,000
100gorillaz6,590,000

That’s over 30 searches per SECOND on average.

And this isn’t the only song racking up the YouTube views. Searches for artists, bands and songs dominate our list of the top 100 worldwide YouTube searches with a staggering 65/100 searches (almost ⅔) being music‐related.

So compared to the US, it seems that the rest of the World uses YouTube far more for music.

What else are they listening to? Ed Sheeran, Bruno Mars, Coldplay, and of course, South Korean boy band BTS.

Not heard of BTS? Get listening. 😉

https://www.youtube.com/watch?v=MBdVXkSdhwU

There are also far fewer “branded” searches (i.e., for YouTube personalities) Worldwide. Only one of the top 10 searches is branded, which is quite a contrast to the US where over half the top 10 searches are.

ASMR videos appear to be popular around the globe.

Not familiar with ASMR videos? You’re in for a treat#DontJudge

And how about this:

There are 13.2M monthly searches on YouTube for… um, Youtube. #GoFigure

Full YouTube Keywords Explorer is coming soon!

Some of you may know that we have a tool called Ahrefs’ Keywords Explorer.

With this, you can enter any seed keyword (e.g., “Xbox”) and see exactly how many times people are searching for it on Google each month.

xbox keywords explorer

xbox keywords explorer

You can also discover a ton of related keyword ideas using the various reports.

keywords explorer phrase match

keywords explorer phrase match

Unfortunately, we don’t know of any tool that does the same thing for YouTube, which is a big blow for video marketers.

So we decided to make one.

Here’s a sneak peek:

It will show estimated YouTube search volumes (in the US and other countries), clicks, and search trends over time. You can also generate YouTube keyword ideas using the various reports on the left‐hand menu.

We’re hoping to launch this tool in early 2019.

Stay tuned! 🙂

Article stats

0
Like
Save

Comments

Write a comment