Top Searches on Amazon (as of 2018)

Top Searches on Amazon (as of 2018)

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Are you curious as to which products get the most searches on Amazon? Today is your lucky day.

In this post, I’m going to share the following new pieces of data with you:

  • Top100 Amazon searches (US)—a list of the most popular Amazon searches in the US as of 2018.
  • Top100 Amazon searches (Worldwide)—the same data but with searches from outside of the United States too (and with global search volumes).

But first, a quick announcement:

We’ll soon be adding Amazon search volumes and metrics to Keywords Explorer.

Here’s what that will look like:

That means you’ll soon be able to check keyword metrics across four search engines with Keywords Explorer—Google, YouTube, Bing, and Amazon!

Sidenote.

Here are the top searches on Google, Bing, and YouTube—in case you missed them.

Now, it’s data time!

Top 100 Amazon searches in the US (as of 2018)

Right away, you can see that searches for gadgets dominate this list—laptops, bluetooth speakers, smartwatches, SSDs, gaming controllers and so on.

#KeywordSearch Volume
1nintendo switch4,110,000
2fidget spinner3,290,000
3laptop2,680,000
4headphones1,730,000
5fitbit1,690,000
6ps41,570,000
7external hard drive1,550,000
8bluetooth headphones1,540,000
9instant pot1,540,000
10kindle1,510,000
11tv1,350,000
12fire stick1,350,000
13tablet1,280,000
14micro sd card1,270,000
15ipad1,260,000
16ssd1,230,000
17roku1,180,000
18toilet paper1,170,000
19backpack1,150,000
20wireless headphones1,080,000
21game of thrones1,080,000
22iphone 7 case1,070,000
23books1,070,000
24monitor1,060,000
25bluetooth speakers1,010,000
26essential oils960,000
27pop socket939,000
28air fryer937,000
29paper towels931,000
30desk930,000
31iphone charger925,000
32water bottle918,000
33doctor who905,000
34xbox one902,000
35iphone 7 plus case896,000
36switch891,000
37alexa886,000
38harry potter884,000
39coffee maker884,000
40hdmi cable867,000
41lego859,000
42shoes854,000
43kindle fire847,000
44iphone x case846,000
45wireless mouse832,000
46printer828,000
47iphone 6 case824,000
48iphone 6818,000
49iphone 7815,000
50gaming mouse812,000
51office chair807,000
52star wars806,000
53shower curtain800,000
54mouse pad789,000
55iphone 6s case779,000
56gift card775,000
57keyboard769,000
58yoga mat769,000
59gaming chair767,000
60sd card759,000
61earbuds756,000
62echo753,000
63socks747,000
64xbox one controller734,000
65apple watch729,000
66protein powder722,000
67camera720,000
68solar eclipse glasses720,000
69mouse711,000
70drone709,000
71eclipse glasses691,000
72projector690,000
73iphone689,000
74iphone 8 plus case681,000
75mattress674,000
76playstation 4672,000
77microwave671,000
78coffee670,000
79dash cam667,000
80smart watch657,000
81fidget cube649,000
82vacuum cleaner647,000
83laptops645,000
84nerf guns643,000
85bluetooth earbuds640,000
86ps4 games640,000
87router639,000
88echo dot636,000
89fan632,000
90gtx 1070623,000
91computer desk622,000
92ps4 controller621,000
93blender620,000
94wireless earbuds614,000
95iphone 6s614,000
96snes classic613,000
97prime video612,000
98hard drive610,000
99luggage608,000
100gtx 1080606,000

So much so, that 53/100 of our top searches are (almost ⅔) are for gadgets.

That’s excluding searches for iPhone accessories too, of which there are many.

What’s the most popular iPhone accessory? Cases.

Here are the most popular iPhone case models and their search volumes:

#KeywordSearch Volume
1iphone 7 case1,070,000
2iphone 7 plus case896,000
3iphone x case846,000
4iphone 6 case824,000
5iphone 6s case779,000
6iphone 8 plus case681,000

(It looks like a lot of people are still rocking iPhone 6’s and 7’s.)

Speaking of iPhone accessories, there are 1.54M monthly searches for “Bluetooth headphones,” which makes it the 8th most popular product search on our list. That’s no doubt down to Apple (and other phone manufacturers) removing headphone jacks in recent years.

Sidenote.

There are a further 1.08M searches for “wireless headphones” and 640K for “Bluetooth earbuds.”.

Amazon also appears to be a popular place to purchase games consoles and games.

The Nintendo Switch tops the list with 4.1M monthly searches, followed by the PS4 with 1.57M, then the Xbox One with 902K, and finally the Snes Classic (ooh, retro!) with 613K.

Gaming mice and chairs are popular too with almost 1.58M combined monthly searches.

But what else is popular on Amazon besides gadgets and games?

Well, there are still a fair few searches for “books” (1.07M) which, of course, is what started this whole thing for Amazon back in the ’90s. But it looks as though most people prefer to do their reading on electronic devices these days as there are 1.51M searches for “kindle.”

The Kindle isn’t the only one of Amazon’s branded devices that’s popular either—their Fire Stick and Echo products get millions of combined monthly searches.

Other than that, there are many searches for everyday essentials and other “basic” items:

#KeywordSearch Volume
1toilet paper1,170,000
2paper towels931,000
3water bottle918,000
4shower curtain800,000
5coffee670,000
6fan632,000

Oh, and one non‐physical product made it to the list too: “prime video” (612K monthly searches).

Is Amazon catching up with Netflix? Maybe.

Either way, one thing is for sure: Amazon is genuinely an everything store. It’s no longer just about books.

Now let’s see how the most popular Amazon searches in the US compare to the rest of the World.

Top 100 Amazon searches in the World (as of 2018)

It looks like the Nintendo Switch is just as popular elsewhere as it is in the United States.

#KeywordSearch Volume
1nintendo switch9,070,000
2fidget spinner6,300,000
3ps45,760,000
4laptop5,660,000
5ssd4,080,000
6kindle4,070,000
7tablet3,590,000
8switch3,340,000
9iphone 73,340,000
10iphone 63,150,000
11fitbit3,030,000
12headphones2,900,000
13redmi 4a2,870,000
14iphone2,790,000
15ipad2,780,000
16redmi 42,620,000
17lego2,540,000
18harry potter2,490,000
19tv2,480,000
20iphone 6s2,310,000
21game of thrones2,260,000
22bluetooth headphones2,050,000
23monitor2,050,000
24star wars2,050,000
25external hard drive2,000,000
26xbox one1,980,000
27iphone x1,920,000
28instant pot1,890,000
29books1,880,000
30playstation 41,850,000
31alexa1,760,000
32micro sd card1,750,000
33drone1,750,000
34shoes1,740,000
35samsung galaxy s81,730,000
36spinner1,710,000
37backpack1,690,000
38gtx 10601,670,000
39power bank1,640,000
40samsung1,630,000
41gtx 10701,620,000
42fire stick1,600,000
43ps4 pro1,580,000
44mouse1,570,000
45vans1,540,000
46wireless headphones1,530,000
47smartphone1,520,000
48gtx 10801,510,000
49smart watch1,510,000
50bluetooth speakers1,490,000
51iphone se1,440,000
52redmi note 41,430,000
53iphone 7 plus1,430,000
54iphone 81,400,000
55samsung galaxy s71,390,000
56keyboard1,390,000
57iphone 7 case1,390,000
58earphones1,370,000
59camera1,360,000
60roku1,360,000
61gopro1,350,000
62water bottle1,350,000
63gaming mouse1,340,000
64xiaomi1,340,000
65laptops1,320,000
66printer1,320,000
67ps4 games1,300,000
68lego star wars1,290,000
69nerf1,280,000
70wireless mouse1,270,000
71huawei1,270,000
72apple watch1,270,000
73hand spinner1,260,000
74toilet paper1,260,000
75doctor who1,250,000
76raspberry pi 31,240,000
77echo1,240,000
78gaming pc1,230,000
79sd card1,230,000
80windows 101,230,000
81nike1,230,000
82watch1,210,000
83hdmi cable1,210,000
84playmobil1,200,000
85adidas1,200,000
86ps4 controller1,200,000
87xbox one controller1,190,000
88pop socket1,190,000
89notebook1,190,000
90lg g61,180,000
91essential oils1,180,000
92mobile1,180,000
93mp3 player1,170,000
94iphone 5s1,170,000
95nokia 61,170,000
96desk1,160,000
97anker1,150,000
98free kindle books1,150,000
99ニンテンドースイッチ1,150,000
100projector1,140,000

Furthermore, “switch” is at #8 with 3.34M monthly searches. And that Japanese writing you see in position #99 is Japanese for “Nintendo Switch.”

So yeah, I think it’s fair to say that people are lovin’ the Switch!

Same goes for iPhone’s. They’re even more popular Worldwide than in the US.

Here are the top iPhone searches (and their respective volumes):

#KeywordSearch Volume
1iphone 73,340,000
2iphone 63,150,000
3iphone2,790,000
4iphone 6s2,310,000
5iphone x1,920,000
6iphone se1,440,000
7iphone 81,400,000
8iphone 5s1,170,000

Interestingly, while there are millions of searches for older models like the iPhone SE and iPhone 5S around the world, these phones didn’t even make it to the top 100 searches in the US.

There are also millions of searches for other non‐Apple smartphones on this list whereas there were no such searches on the US list.

Here are just a few of them:

#KeywordSearch Volume
1redmi 4a2,870,000
2redmi 42,620,000
3samsung galaxy s81,730,000
4redmi note 41,430,000
5samsung galaxy s71,390,000
6nokia 61,170,000

However, one of the noticeable differences with the US data is the comparable lack of searches for everyday essentials (toilet paper, paper towels, etc.)

For example, although “toilet paper” does still make it into the top 100 Worldwide searches (#74), you’ll notice that the search volume is 1.26M. That’s only 90K higher than the US‐only volume, meaning that 92.9% of searches for “toilet paper” come from the US.

Perhaps Amazon hasn’t yet made the push into this market outside the US?

Full Amazon Keywords Explorer is coming soon!

Did you know that we have a keyword research tool called Ahrefs’ Keywords Explorer?

Here’s how it works: You enter a “seed” keyword and then we show you how many times it gets searched on Google each month.

We also generate THOUSANDS of keyword suggestions based on your chosen keyword.

Now wouldn’t it be cool if there was a tool that did the same thing for Amazon?

Definitely. That’s why we decided to make one—we’ll be integrating it into Keywords Explorer soon.

Here’s what it will look like:

It will display the most popular product searches on Amazon (from the US and elsewhere) along with historical search trends. You will also be able to find Amazon product ideas using our various reports.

We think this is going to be a game changer for FBA sellers. 😉

Estimated launch date: Early‐2019.

Stay tuned! 🙂

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