Top Google searches (as of March 2018)

Top Google searches (as of March 2018)

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Are you wondering what people in the United States (and around the World) are searching for the most? Then you’re in luck!

We’ve just uploaded fresh data from March into Keywords Explorer—our monstrous keywords database—and naturally, we wanted to know which Google searches were most popular this month.

Sidenote.

the total size of Ahrefs’ keywords database is now 5.7 BILLION keywords (~2.2 Billion of which are Google search queries from the United States alone). Which makes our database the biggest one in our industry.

We have pulled two lists for the United States:

  • Top100 most searched keywords in the US—a list of terms with the highest average monthly search volume as of today;
  • Top100 NEW keywords in the US in March—a list of the most popular search queries that we haven’t seen up until March.

And then we also pulled these “best new keywords in March” across all countries in our database, which turned out quite interesting as well.

So here you go:

Top 100 Google search queries in the US (in March, 2018)

Unsurprisingly, this list is almost entirely dominated by branded searches. But we have decided to leave the list as is, so that you could see the full picture.

# Keyword Search Volume Return Rate
1 youtube 140,100,000 3.7
2 facebook 106,900,000 3.67
3 amazon 85,000,000 3.28
4 gmail 60,890,000 2.99
5 google 55,520,000 2.45
6 craigslist 46,800,000 3.09
7 ebay 44,910,000 3
8 netflix 39,800,000 2.84
9 walmart 37,190,000 2.42
10 google maps 36,670,000 2.74
11 yahoo mail 34,120,000 3.21
12 yahoo 28,700,000 2.9
13 google translate 24,920,000 3.32
14 facebook login 24,820,000 2.85
15 weather 24,280,000 2.81
16 home depot 22,890,000 2.36
17 maps 20,360,000 2.58
18 google docs 18,330,000 3.19
19 translate 18,230,000 3.2
20 target 17,840,000 2.09
21 pornhub 17,660,000 3.69
22 paypal 17,290,000 2.25
23 usps tracking 17,060,000 2.66
24 hotmail 16,990,000 2.89
25 lowes 16,630,000 2.33
26 calculator 16,050,000 3.23
27 best buy 15,830,000 1.9
28 pinterest 15,650,000 2.55
29 google drive 15,600,000 2.65
30 pandora 14,100,000 2.4
31 bank of america 13,900,000 2.88
32 youtube to mp3 13,710,000 2.92
33 wells fargo 13,360,000 2.91
34 instagram 13,120,000 1.92
35 google classroom 13,060,000 3.24
36 zillow 12,600,000 2.33
37 speed test 12,540,000 2.27
38 linkedin 12,440,000 2.33
39 cnn 12,030,000 2.73
40 twitter 11,790,000 2.12
41 mapquest 10,630,000 2.33
42 ups tracking 10,010,000 2.21
43 costco 9,990,000 2.06
44 capital one 9,890,000 2.6
45 indeed 9,870,000 2.6
46 usps 9,440,000 2.06
47 you tube 9,350,000 2.66
48 pizza hut 9,250,000 1.93
49 espn 9,130,000 2.63
50 amazon prime 9,120,000 2.07
51 kohls 8,990,000 2.22
52 xnxx 8,880,000 3.92
53 roblox 8,770,000 3.26
54 american airlines 8,580,000 2.09
55 chase 8,560,000 2.75
56 xvideos 8,450,000 3.56
57 dominos 8,340,000 1.96
58 verizon 8,300,000 1.89
59 fox news 8,260,000 2.6
60 news 8,230,000 2.61
61 hulu 7,890,000 1.95
62 spotify 7,750,000 1.58
63 etsy 7,560,000 2.14
64 msn 7,560,000 3.2
65 expedia 7,550,000 2.16
66 macys 7,400,000 2.23
67 porn 7,160,000 2.99
68 steam 7,010,000 1.64
69 gamestop 6,980,000 1.99
70 turbotax 6,980,000 1.86
71 bed bath and beyond 6,940,000 1.78
72 dropbox 6,870,000 1.78
73 you 6,770,000 1.89
74 groupon 6,700,000 1.89
75 airbnb 6,690,000 1.98
76 thesaurus 6,630,000 2.22
77 papa johns 6,560,000 1.84
78 southwest 6,530,000 2.09
79 aol mail 6,530,000 3.42
80 reddit 6,500,000 2.28
81 united airlines 6,340,000 1.93
82 walgreens 6,330,000 1.74
83 fedex tracking 6,310,000 2.14
84 powerball 5,770,000 2.18
85 twitch 5,770,000 2.28
86 autozone 5,760,000 1.92
87 jcpenney 5,750,000 1.91
88 soundcloud 5,750,000 2.06
89 credit karma 5,690,000 1.93
90 123movies 5,690,000 3.07
91 imdb 5,680,000 2.17
92 google scholar 5,670,000 3.03
93 donald trump 5,640,000 1.88
94 ikea 5,620,000 1.71
95 minecraft 5,520,000 1.72
96 comcast 5,520,000 2.04
97 southwest airlines 5,460,000 1.97
98 bing 5,430,000 2.49
99 xhamster 5,380,000 3.59
100 traductor 5,370,000 3.78

Before we move on to the next list of trending keywords, it’s important to understand the keyword metrics that we display.

Search volume

Search volume shows how many times a given keyword is being entered into Google per month. And, because the search demand on many keywords tends to fluctuate from month to month, the number that we give you is an annual average.

Sidenote.

here at Ahrefs we calculate search volumes by modeling data from Google Keyword Planner against clickstream data (learn more here). This method has proven to be quite accurate and we keep tweaking our model to achieve even better results.

Return Rate

Return Rate shows how often a person will search for that keyword again. It is a relative metric, so RR 3.55 doesn’t mean that people perform the same search 3–4 times a month on average.

But Return Rate is very useful when comparing two keywords.

For example, the keyword “ikea” has RR 1.71, which means that people rarely search for that keyword again. (Probably because people don’t usually visit a store like IKEA very often.)

On the other hand, “netflix” has RR 2.84, which means that people search for it quite frequently. (Probably because people watch Netflix all the time, and a lot of people tend to search for such things in Google every time they want to access them.)

Learn more about Search volume & Return rate here.

Top 100 NEW Google searches in the US (in March, 2018)

This list is much more interesting, because it shows things that people in the US have started to care about in March all of a sudden.

# Keyword Search Volume
1 george peabody philanthropist 272,000
2 mark anthony conditt 40,000
3 austin bomber 37,000
4 austin bombings 23,000
5 austin bombing 13,000
6 inclusion rider 13,000
7 fiu bridge collapse 11,000
8 mark conditt 9,300
9 sergei skripal 9,300
10 austin wyatt rollins 9,300
11 miami bridge collapse 8,700
12 betterbundobook 8,400
13 fitbit versa 7,600
14 stormy daniels 60 minutes 7,500
15 dayanna volitich 7,300
16 yann arnaud 6,100
17 a day in the life of marlon bundo 6,000
18 60 minutes stormy 5,600
19 shalom ifeanyi 5,600
20 betsy devos 60 minutes 4,900
21 dance in forbidden locations 4,700
22 laura cuenca 4,600
23 stephon clark video 4,200
24 gun goddess miss fortune 4,100
25 who bit beyonce 4,100
26 haro-chavira 3,900
27 crystal ball frappuccino 3,800
28 yulia skripal 3,800
29 draylen mason 3,700
30 offlinebay 3,700
31 anarchy acres treasure map 3,700
32 mina basaran 3,700
33 evil patrick meme 3,600
34 search between a pool windmill and an umbrella 3,500
35 better bundo book 3,400
36 nintendo direct march 8 3,400
37 hamilton polka 3,200
38 sea of thieves final beta 3,100
39 paralí_mpicos 2018 3,100
40 my dear melancholy 3,100
41 winter storm toby 3,100
42 naomi wadler 3,100
43 jaelynn willey 3,000
44 skripal 3,000
45 offline bay 2,900
46 dorothy bruns 2,900
47 drake fortnite 2,900
48 forbidden dance locations 2,900
49 march for our lives sign ideas 2,700
50 hoes hoin 2,700
51 blaine gaskill 2,700
52 arnaud beltrame 2,700
53 disney pixar bracket 2,700
54 cameron ross burgess 2,700
55 bridge collapse miami 2,600
56 60 minutes stormy daniels 2,600
57 orlando tercero 2,600
58 tyrone hankerson 2,600
59 loyola vs michigan 2,500
60 search between a vehicle tower 2,500
61 dance in different forbidden locations 2,500
62 elaine herzberg 2,400
63 creighton vs kansas state 2,400
64 ps plus april 2018 2,300
65 hearthstone witchwood cards 2,300
66 cmu shooter 2,300
67 austin bombs 2,300
68 347–394-2384 2,300
69 far cry 5 ending 2,300
70 storm durham 2,200
71 stormy daniels lawyer 2,200
72 march for our lives signs 2,200
73 zombs royale io 2,200
74 ufc 222 results 2,200
75 gru meme template 2,200
76 hearthstone witchwood 2,200
77 christopher spotz 2,200
78 betty pina 2,200
79 john oliver marlon bundo 2,200
80 texas primary results 2018 2,200
81 fortnite forbidden locations 2,100
82 karen mcdonough trump 2,100
83 james eric davis jr 2,100
84 punish a muslim day 2,100
85 fortnite forbidden dance locations 2,100
86 ncaa printable bracket 2018 2,100
87 kevin esterly 2,000
88 witchbrook 2,000
89 umbc vs virginia 2,000
90 bridge collapse fiu 2,000
91 hr5087 2,000
92 fortnite mobile sign up 2,000
93 austin bomber dead 2,000
94 kb4088776 2,000
95 isle of dogs near me 2,000
96 mark anthony conditt facebook 2,000
97 rangasthalam review 2,000
98 alliance of american football 1,900
99 walk up not out 1,900
100 found tonight 1,900

What’s interesting, is that some of these new keywords had a big spike in search demand and then faded to nothing quite fast. While others seem to have a continuous search demand, that shows no signs of fading.

Fitbit versa” vs “winter storm toby” are two great examples:

google trends march 2018 fitbit versa winter storm toby

And in case you’re wondering what that “george peabody” hype is all about, it’s because of this Google doodle.

It’s fascinating how Google can create search demand in practically anything, right?

I didn’t include Return Rate this time, because the vast majority of these Google searches were very close to 1.

And that’s it for the US.

Let’s look at what bothered people around the World in March.

Top NEW Google searches around the World (in March, 2018)

I know Ahrefs has a ton of customers from all around the world, and hopefully everyone will find a fun keyword from their country in this list.

# Keyword Search Volume Country
1 george peabody philanthropist 316000 us
2 pi-tag 2018 93000 de
3 ジョージ ピーボディ 69000 jp
4 katsuko saruhashi 874000 gb
5 sir william henry perkin 755000 gb
6 katsuko saruhashi 874000 ca
7 katsuko saruhashi 874000 id
8 paralimpik 2018 43000 tr
9 mark anthony conditt 44000 us
10 austin bomber 41000 us
11 guillermo haro 584000 id
12 sir william henry perkin 755000 id
13 george peabody philanthropist 316000 ca
14 sir william henry perkin 755000 ar
15 anandi gopal joshi 340000 au
16 يوم ط 73000 sa
17 austin bombings 24000 us
18 george peabody 181000 id
19 sir william henry perkin 755000 co
20 anandi gopal joshi 340000 ar
21 บุพเพสันนิวาส ep 10 17000 th
22 ana julia quezada 21000 es
23 george peabody 181000 co
24 katsuko saruhashi 874000 cl
25 ตรวจ หวย 2 มีนาคม 2561 13000 th
26 austin bombing 15000 us
27 inclusion rider 22000 us
28 katsuko saruhashi 874000 pe
29 thế vận hội người khuyết tật 2018 12000 vn
30 paralímpicos 2018 144000 co
31 บุพเพสันนิวาส ep 11 12000 th
32 anandi gopal joshi 340000 gr
33 fiu bridge collapse 12000 us
34 pi-tag 2018 93000 at
35 2018 الألعاب البارالمبية 31000 eg
36 katsuko saruhashi 874000 se
37 elezioni 4 marzo risultati 10000 it
38 george peabody philanthropist 316000 id
39 mark conditt 9900 us
40 sergei skripal 29000 us
41 austin wyatt rollins 9800 us
42 sir william henry perkin 755000 se
43 กีฬาพาราลิมปิก 2018 9200 th
44 anandi gopal joshi 340000 pe
45 anandi gopal joshi 340000 cl
46 george peabody 181000 pe
47 يوم ط 73000 iq
48 journée du nombre pi 93000 dz
49 miami bridge collapse 11000 us
50 betterbundobook 10000 us
51 journée du nombre pi 93000 ma
52 2018 الألعاب البارالمبية 31000 sa
53 paralímpicos 2018 144000 ve
54 fitbit versa 13000 us
55 stormy daniels 60 minutes 8800 us
56 บุพเพสันนิวาส ตอน ที่ 12 7500 th
57 katsuko saruhashi 874000 nz
58 noticias gabriel 7400 es
59 dayanna volitich 7800 us
60 paralímpicos 2018 144000 pe
61 鈴鹿詩子 6800 jp
62 บุพเพสันนิวาส ตอน ที่ 11 6600 th
63 jocurile paralimpice 2018 6800 ro
64 katsuko saruhashi 874000 ie
65 παραολυμπιακοί 2018 6500 gr
66 https tharwa education gov dz 6200 dz
67 yann arnaud 18000 us
68 katsuko saruhashi 874000 sg
69 電波子17号 6100 jp
70 a day in the life of marlon bundo 7300 us
71 sen anlat karadeniz 8 bölüm izle 6000 tr
72 ana julia quezada cruz 6200 es
73 jeux paralympiques 2018 70000 dz
74 nil makaracı 6000 tr
75 кацуко сарухаши 5800 rs
76 хана глас 5700 rs
77 60 minutes stormy 6600 us
78 наш выбор 2018 рф 5600 ru
79 自己防衛おじさん 5600 jp
80 sen anlat karadeniz 9 bölüm izle 5600 tr
81 shalom ifeanyi 6300 us
82 kv admission online 2018 in 5600 in
83 гиљермо aро 5500 rs
84 börü 2 bölüm izle 5500 tr
85 paralímpicos 2018 144000 pt
86 uitslag gemeenteraadsverkiezingen 2018 5400 nl
87 deň pí 5400 sk
88 hannah glasse 619000 ec
89 día de pi 248000 do
90 grandjeuanniversaire25ans com 5200 fr
91 edelweiss plant 15000 bg
92 anandi gopal joshi 340000 nz
93 sir william henry perkin 755000 sg
94 hoes hoin 8200 id
95 sergei skripal 29000 gb
96 betsy devos 60 minutes 5200 us
97 web so sánh giá sosanhonline.net 5200 vn
98 sir william henry perkin 755000 ec
99 börü 3 bölüm izle 4700 tr
100 dance in forbidden locations 6800 us

It looks like Google’s Doodles dominate the worldwide searches too!

(Damn, Google is powerful!)

Top NEW Google searches in YOUR niche (in March, 2018)

Did you know that you can use the “newly discovered” feature in Keywords Explorer to find search queries (containing any “seed” keyword) that were recently added to our database?

Keywords Explorer -> enter a seed keyword -> Newly discovered.

You can do some seriously cool stuff with this!

For example, imagine that you run a tech blog.

You could enter “apple” as your seed keyword and find all the newly-discovered Apple-related terms that we discovered in the last month.

apple newly discovered keywords march 2018

It looks like people wanted to know more about the March 27th Apple event recently!

Sidenote.

We use clickstream data to discover new search queries, so some long-tail keywords may come in a little delayed.

Seriously, this is a potential goldmine of keyword opportunities. So please do play around with it and see what you can find. 🙂

Free mini-tool is coming soon… we (still) promise!

Back when the original version of this article was first published (April 2017), I mentioned that we were working on a mini-tool that would be updated with fresh data from all countries… every month.

I’m quite embarrassed to admit it, but we still haven’t had a chance to finish making this.

(In all honesty, we got carried away with the brand new Rank Tracker and Site Audit tools.)

BUT it is ~80% complete. Here’s a preview:

top google searches tool new

We’re expecting the next few months to be a bit less hectic, so we’ll have this ready for you soon!

Stay tuned! 🙂

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