Top Google searches (as of March 2018)

Top Google searches (as of March 2018)

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Are you wondering what people in the United States (and around the World) are searching for the most? Then you’re in luck!

We’ve just uploaded fresh data from March into Keywords Explorer—our monstrous keywords database—and naturally, we wanted to know which Google searches were most popular this month.

Sidenote.

the total size of Ahrefs’ keywords database is now 5.7 BILLION keywords (~2.2 Billion of which are Google search queries from the United States alone). Which makes our database the biggest one in our industry.

We have pulled two lists for the United States:

  • Top100 most searched keywords in the US—a list of terms with the highest average monthly search volume as of today;
  • Top100 NEW keywords in the US in March—a list of the most popular search queries that we haven’t seen up until March.

And then we also pulled these “best new keywords in March” across all countries in our database, which turned out quite interesting as well.

So here you go:

Top 100 Google search queries in the US (in March, 2018)

Unsurprisingly, this list is almost entirely dominated by branded searches. But we have decided to leave the list as is, so that you could see the full picture.

#KeywordSearch VolumeReturn Rate
1youtube140,100,0003.7
2facebook106,900,0003.67
3amazon85,000,0003.28
4gmail60,890,0002.99
5google55,520,0002.45
6craigslist46,800,0003.09
7ebay44,910,0003
8netflix39,800,0002.84
9walmart37,190,0002.42
10google maps36,670,0002.74
11yahoo mail34,120,0003.21
12yahoo28,700,0002.9
13google translate24,920,0003.32
14facebook login24,820,0002.85
15weather24,280,0002.81
16home depot22,890,0002.36
17maps20,360,0002.58
18google docs18,330,0003.19
19translate18,230,0003.2
20target17,840,0002.09
21pornhub17,660,0003.69
22paypal17,290,0002.25
23usps tracking17,060,0002.66
24hotmail16,990,0002.89
25lowes16,630,0002.33
26calculator16,050,0003.23
27best buy15,830,0001.9
28pinterest15,650,0002.55
29google drive15,600,0002.65
30pandora14,100,0002.4
31bank of america13,900,0002.88
32youtube to mp313,710,0002.92
33wells fargo13,360,0002.91
34instagram13,120,0001.92
35google classroom13,060,0003.24
36zillow12,600,0002.33
37speed test12,540,0002.27
38linkedin12,440,0002.33
39cnn12,030,0002.73
40twitter11,790,0002.12
41mapquest10,630,0002.33
42ups tracking10,010,0002.21
43costco9,990,0002.06
44capital one9,890,0002.6
45indeed9,870,0002.6
46usps9,440,0002.06
47you tube9,350,0002.66
48pizza hut9,250,0001.93
49espn9,130,0002.63
50amazon prime9,120,0002.07
51kohls8,990,0002.22
52xnxx8,880,0003.92
53roblox8,770,0003.26
54american airlines8,580,0002.09
55chase8,560,0002.75
56xvideos8,450,0003.56
57dominos8,340,0001.96
58verizon8,300,0001.89
59fox news8,260,0002.6
60news8,230,0002.61
61hulu7,890,0001.95
62spotify7,750,0001.58
63etsy7,560,0002.14
64msn7,560,0003.2
65expedia7,550,0002.16
66macys7,400,0002.23
67porn7,160,0002.99
68steam7,010,0001.64
69gamestop6,980,0001.99
70turbotax6,980,0001.86
71bed bath and beyond6,940,0001.78
72dropbox6,870,0001.78
73you6,770,0001.89
74groupon6,700,0001.89
75airbnb6,690,0001.98
76thesaurus6,630,0002.22
77papa johns6,560,0001.84
78southwest6,530,0002.09
79aol mail6,530,0003.42
80reddit6,500,0002.28
81united airlines6,340,0001.93
82walgreens6,330,0001.74
83fedex tracking6,310,0002.14
84powerball5,770,0002.18
85twitch5,770,0002.28
86autozone5,760,0001.92
87jcpenney5,750,0001.91
88soundcloud5,750,0002.06
89credit karma5,690,0001.93
90123movies5,690,0003.07
91imdb5,680,0002.17
92google scholar5,670,0003.03
93donald trump5,640,0001.88
94ikea5,620,0001.71
95minecraft5,520,0001.72
96comcast5,520,0002.04
97southwest airlines5,460,0001.97
98bing5,430,0002.49
99xhamster5,380,0003.59
100traductor5,370,0003.78

Before we move on to the next list of trending keywords, it’s important to understand the keyword metrics that we display.

Search volume

Search volume shows how many times a given keyword is being entered into Google per month. And, because the search demand on many keywords tends to fluctuate from month to month, the number that we give you is an annual average.

Sidenote.

here at Ahrefs we calculate search volumes by modeling data from Google Keyword Planner against clickstream data (learn more here). This method has proven to be quite accurate and we keep tweaking our model to achieve even better results.

Return Rate

Return Rate shows how often a person will search for that keyword again. It is a relative metric, so RR 3.55 doesn’t mean that people perform the same search 3–4 times a month on average.

But Return Rate is very useful when comparing two keywords.

For example, the keyword “ikea” has RR 1.71, which means that people rarely search for that keyword again. (Probably because people don’t usually visit a store like IKEA very often.)

On the other hand, “netflix” has RR 2.84, which means that people search for it quite frequently. (Probably because people watch Netflix all the time, and a lot of people tend to search for such things in Google every time they want to access them.)

Learn more about Search volume & Return rate here.

Top 100 NEW Google searches in the US (in March, 2018)

This list is much more interesting, because it shows things that people in the US have started to care about in March all of a sudden.

#KeywordSearch Volume
1george peabody philanthropist272,000
2mark anthony conditt40,000
3austin bomber37,000
4austin bombings23,000
5austin bombing13,000
6inclusion rider13,000
7fiu bridge collapse11,000
8mark conditt9,300
9sergei skripal9,300
10austin wyatt rollins9,300
11miami bridge collapse8,700
12betterbundobook8,400
13fitbit versa7,600
14stormy daniels 60 minutes7,500
15dayanna volitich7,300
16yann arnaud6,100
17a day in the life of marlon bundo6,000
1860 minutes stormy5,600
19shalom ifeanyi5,600
20betsy devos 60 minutes4,900
21dance in forbidden locations4,700
22laura cuenca4,600
23stephon clark video4,200
24gun goddess miss fortune4,100
25who bit beyonce4,100
26haro-chavira3,900
27crystal ball frappuccino3,800
28yulia skripal3,800
29draylen mason3,700
30offlinebay3,700
31anarchy acres treasure map3,700
32mina basaran3,700
33evil patrick meme3,600
34search between a pool windmill and an umbrella3,500
35better bundo book3,400
36nintendo direct march 83,400
37hamilton polka3,200
38sea of thieves final beta3,100
39paralí_mpicos 20183,100
40my dear melancholy3,100
41winter storm toby3,100
42naomi wadler3,100
43jaelynn willey3,000
44skripal3,000
45offline bay2,900
46dorothy bruns2,900
47drake fortnite2,900
48forbidden dance locations2,900
49march for our lives sign ideas2,700
50hoes hoin2,700
51blaine gaskill2,700
52arnaud beltrame2,700
53disney pixar bracket2,700
54cameron ross burgess2,700
55bridge collapse miami2,600
5660 minutes stormy daniels2,600
57orlando tercero2,600
58tyrone hankerson2,600
59loyola vs michigan2,500
60search between a vehicle tower2,500
61dance in different forbidden locations2,500
62elaine herzberg2,400
63creighton vs kansas state2,400
64ps plus april 20182,300
65hearthstone witchwood cards2,300
66cmu shooter2,300
67austin bombs2,300
68347–394-23842,300
69far cry 5 ending2,300
70storm durham2,200
71stormy daniels lawyer2,200
72march for our lives signs2,200
73zombs royale io2,200
74ufc 222 results2,200
75gru meme template2,200
76hearthstone witchwood2,200
77christopher spotz2,200
78betty pina2,200
79john oliver marlon bundo2,200
80texas primary results 20182,200
81fortnite forbidden locations2,100
82karen mcdonough trump2,100
83james eric davis jr2,100
84punish a muslim day2,100
85fortnite forbidden dance locations2,100
86ncaa printable bracket 20182,100
87kevin esterly2,000
88witchbrook2,000
89umbc vs virginia2,000
90bridge collapse fiu2,000
91hr50872,000
92fortnite mobile sign up2,000
93austin bomber dead2,000
94kb40887762,000
95isle of dogs near me2,000
96mark anthony conditt facebook2,000
97rangasthalam review2,000
98alliance of american football1,900
99walk up not out1,900
100found tonight1,900

What’s interesting, is that some of these new keywords had a big spike in search demand and then faded to nothing quite fast. While others seem to have a continuous search demand, that shows no signs of fading.

Fitbit versa” vs “winter storm toby” are two great examples:

google trends march 2018 fitbit versa winter storm toby

And in case you’re wondering what that “george peabody” hype is all about, it’s because of this Google doodle.

It’s fascinating how Google can create search demand in practically anything, right?

I didn’t include Return Rate this time, because the vast majority of these Google searches were very close to 1.

And that’s it for the US.

Let’s look at what bothered people around the World in March.

Top NEW Google searches around the World (in March, 2018)

I know Ahrefs has a ton of customers from all around the world, and hopefully everyone will find a fun keyword from their country in this list.

#KeywordSearch VolumeCountry
1george peabody philanthropist316000us
2pi-tag 201893000de
3ジョージ ピーボディ69000jp
4katsuko saruhashi874000gb
5sir william henry perkin755000gb
6katsuko saruhashi874000ca
7katsuko saruhashi874000id
8paralimpik 201843000tr
9mark anthony conditt44000us
10austin bomber41000us
11guillermo haro584000id
12sir william henry perkin755000id
13george peabody philanthropist316000ca
14sir william henry perkin755000ar
15anandi gopal joshi340000au
16يوم ط73000sa
17austin bombings24000us
18george peabody181000id
19sir william henry perkin755000co
20anandi gopal joshi340000ar
21บุพเพสันนิวาส ep 1017000th
22ana julia quezada21000es
23george peabody181000co
24katsuko saruhashi874000cl
25ตรวจ หวย 2 มีนาคม 256113000th
26austin bombing15000us
27inclusion rider22000us
28katsuko saruhashi874000pe
29thế vận hội người khuyết tật 201812000vn
30paralímpicos 2018144000co
31บุพเพสันนิวาส ep 1112000th
32anandi gopal joshi340000gr
33fiu bridge collapse12000us
34pi-tag 201893000at
352018 الألعاب البارالمبية31000eg
36katsuko saruhashi874000se
37elezioni 4 marzo risultati10000it
38george peabody philanthropist316000id
39mark conditt9900us
40sergei skripal29000us
41austin wyatt rollins9800us
42sir william henry perkin755000se
43กีฬาพาราลิมปิก 20189200th
44anandi gopal joshi340000pe
45anandi gopal joshi340000cl
46george peabody181000pe
47يوم ط73000iq
48journée du nombre pi93000dz
49miami bridge collapse11000us
50betterbundobook10000us
51journée du nombre pi93000ma
522018 الألعاب البارالمبية31000sa
53paralímpicos 2018144000ve
54fitbit versa13000us
55stormy daniels 60 minutes8800us
56บุพเพสันนิวาส ตอน ที่ 127500th
57katsuko saruhashi874000nz
58noticias gabriel7400es
59dayanna volitich7800us
60paralímpicos 2018144000pe
61鈴鹿詩子6800jp
62บุพเพสันนิวาส ตอน ที่ 116600th
63jocurile paralimpice 20186800ro
64katsuko saruhashi874000ie
65παραολυμπιακοί 20186500gr
66https tharwa education gov dz6200dz
67yann arnaud18000us
68katsuko saruhashi874000sg
69電波子17号6100jp
70a day in the life of marlon bundo7300us
71sen anlat karadeniz 8 bölüm izle6000tr
72ana julia quezada cruz6200es
73jeux paralympiques 201870000dz
74nil makaracı6000tr
75кацуко сарухаши5800rs
76хана глас5700rs
7760 minutes stormy6600us
78наш выбор 2018 рф5600ru
79自己防衛おじさん5600jp
80sen anlat karadeniz 9 bölüm izle5600tr
81shalom ifeanyi6300us
82kv admission online 2018 in5600in
83гиљермо aро5500rs
84börü 2 bölüm izle5500tr
85paralímpicos 2018144000pt
86uitslag gemeenteraadsverkiezingen 20185400nl
87deň pí5400sk
88hannah glasse619000ec
89día de pi248000do
90grandjeuanniversaire25ans com5200fr
91edelweiss plant15000bg
92anandi gopal joshi340000nz
93sir william henry perkin755000sg
94hoes hoin8200id
95sergei skripal29000gb
96betsy devos 60 minutes5200us
97web so sánh giá sosanhonline.net5200vn
98sir william henry perkin755000ec
99börü 3 bölüm izle4700tr
100dance in forbidden locations6800us

It looks like Google’s Doodles dominate the worldwide searches too!

(Damn, Google is powerful!)

Top NEW Google searches in YOUR niche (in March, 2018)

Did you know that you can use the “newly discovered” feature in Keywords Explorer to find search queries (containing any “seed” keyword) that were recently added to our database?

Keywords Explorer -> enter a seed keyword -> Newly discovered.

You can do some seriously cool stuff with this!

For example, imagine that you run a tech blog.

You could enter “apple” as your seed keyword and find all the newly-discovered Apple-related terms that we discovered in the last month.

apple newly discovered keywords march 2018

It looks like people wanted to know more about the March 27th Apple event recently!

Sidenote.

We use clickstream data to discover new search queries, so some long-tail keywords may come in a little delayed.

Seriously, this is a potential goldmine of keyword opportunities. So please do play around with it and see what you can find. 🙂

Free mini-tool is coming soon… we (still) promise!

Back when the original version of this article was first published (April 2017), I mentioned that we were working on a mini-tool that would be updated with fresh data from all countries… every month.

I’m quite embarrassed to admit it, but we still haven’t had a chance to finish making this.

(In all honesty, we got carried away with the brand new Rank Tracker and Site Audit tools.)

BUT it is ~80% complete. Here’s a preview:

top google searches tool new

We’re expecting the next few months to be a bit less hectic, so we’ll have this ready for you soon!

Stay tuned! 🙂

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