Top Bing Searches (as of November 2018)

Top Bing Searches (as of November 2018)

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Do you want to know the most searched things on Bing as of November 2018?

Here’s the data we’ll be sharing in this post:

  • Top100 most searched queries on Bing (US)—the most popular searches (by volume) for the US as of November 2018.
  • Top100 most searched queries on Bing (Worldwide)—the same data as above, but global stats. That means global search volumes.

But before we get to that—some exciting news:

We’ll shortly be adding Bing, Amazon, and YouTube data to Keywords Explorer—our keyword research tool. Here’s a sneak peek at what it will look like:

In other words, you’ll be able to use Keywords Explorer to check search volumes for any keyword across Google, Bing, YouTube, and Amazon. Pretty cool, right?

Ready for the data? Here goes…

Top 100 Bing search queries in the US (as of November 2018)

It’s clear right away that branded queries dominate this list.

A whopping 73% of them revolve around well‐known brands and websites.

#KeywordSearch Volume
1facebook15,050,000
2youtube11,470,000
3google10,150,000
4how to get help in windows 108,300,000
5gmail6,780,000
6on this day in history6,500,000
7yahoo4,470,000
8facebook log in4,290,000
9amazon4,220,000
10top stories3,910,000
11yahoo mail3,800,000
12ebay3,490,000
13get help with file explorer in windows 102,930,000
14bing2,560,000
15us news2,120,000
16walmart2,060,000
17local news2,020,000
18craigslist1,800,000
19netflix1,730,000
20google maps1,670,000
21hotmail1,580,000
22fox news1,380,000
23bing weekly quiz1,370,000
24aol1,230,000
25gmail login1,210,000
26msn1,150,000
27amazon.com1,140,000
28aol mail1,140,000
29home depot1,110,000
30drudge report1,070,000
31wells fargo1,060,000
32you tube1,050,000
33yahoo.com1,040,000
34weather1,010,000
35roblox982,000
36espn964,000
37yahoo mail login947,000
38google.com926,000
39bank of america901,000
40local893,000
41pinterest880,000
42gmail.com868,000
43www.google.com849,000
44zillow827,000
45www.facebook.com810,000
46news for you795,000
47cnn744,000
48weekly quiz741,000
49hotmail sign in734,000
50entertainment701,000
51lowes677,000
52nfl672,000
53politics662,000
54paypal655,000
55chase654,000
56world645,000
57target632,000
58amazon prime629,000
59solitaire629,000
60google docs621,000
61fix connections to bluetooth audio devices and wireless displays in windows 10609,000
62best buy600,000
63u.s.598,000
64realtor.com588,000
65ebay official site580,000
66twitter577,000
67entertainment news576,000
68mapquest569,000
69news569,000
70sci/tech568,000
71business561,000
72facebook.com556,000
73mlb553,000
74world news547,000
75aol.com541,000
76weather channel538,000
77google translate526,000
78indeed520,000
79sports512,000
80political news509,000
81usps tracking509,000
82instagram507,000
83youtube videos496,000
84gmail inbox496,000
85science technology news477,000
86southwest airlines473,000
87pogo470,000
88capital one463,000
89wells fargo login460,000
90accuweather456,000
91nascar452,000
92for you450,000
93pandora443,000
94youtube.com442,000
95hotmail.com441,000
96hulu435,000
97google drive430,000
98nba423,000
99facebook login420,000
100west420,000

Many of the queries are not only branded but navigational—i.e., folks using Bing to search for particular websites or login pages.

Here are some examples of such queries:

#KeywordSearch Volume
1facebook log in4,290,000
2gmail login1,210,000
3ebay official site580,000
4wells fargo login460,000
5facebook login420,000

Did you notice the same thing as I did?

There are a lot of people are trying to access Facebook via Bing.

So many, in fact, that Facebook‐related queries (e.g., “Facebook,” Facebook login,” “www.facebook.com,” etc.) make up 13.52% of the total search volume from the top 100.

You might also have noticed an interesting query in 3rd place—”Google.”

Believe it or not, there are over 10 million monthly US searches for “Google” on Bing.

That’s people using one search engine (Bing) to find another (Google).

Just in case you’re one of those people, here’s a quick trick 😉 –

You may also have noticed that there are quite a few queries from seemingly frustrated Windows 10 users looking for help.

#KeywordSearch Volume
1how to get help in windows 108,300,000
2get help with file explorer in windows 102,930,000
3fix connections to bluetooth audio devices and wireless displays in windows 10609,000

Amazingly, those three searches alone account for 7.58% of all search volume across the top 100.

No searches related to Windows 10 (or any version of Windows for that matter) appear on our list of the top 100 Google search queries.

And I think I know why…

Windows 10 comes preinstalled with Microsoft’s Edge browser. The default search engine for which is Bing. Do you see the correlation? 😉

Still, there’s significant overlap between the searches people are making in Bing vs. Google. 53% of the top 100 US Bing searches also appear on our list of the top US Google searches.

So if people are searching for something on Google (e.g., your brand), then it’s very likely that the same is true of Bing—just on a lesser scale.

Now let’s take a look at the top 100 Worldwide Bing searches.

Top 100 Bing search queries in the World (as of November 2018)

It’s not just US users that use Bing to access Google.

The most popular Worldwide search query on Bing is “Google”—and by quite a hefty margin too.

#KeywordSearch Volume
1google48,550,000
2youtube34,960,000
3facebook33,730,000
4gmail16,860,000
5how to get help in windows 1015,790,000
6yahoo7,760,000
7get help with file explorer in windows 107,380,000
8on this day in history6,810,000
9facebook log in6,720,000
10amazon6,540,000
11hotmail6,460,000
12yahoo mail6,330,000
13ebay5,510,000
14top stories3,990,000
15file extension apk3,870,000
16www.google.com3,720,000
17bing3,570,000
18google maps3,230,000
19netflix3,170,000
20you tube3,120,000
21fb2,970,000
22google chrome2,910,000
23cómo obtener ayuda en windows 102,720,000
24file extension crdownload2,630,000
25gmail login2,560,000
26google.com2,480,000
27hotmail sign in2,290,000
28walmart2,260,000
29facebook login2,120,000
30us news2,100,000
31www.facebook.com2,100,000
32le bon coin2,090,000
33msn2,080,000
34craigslist2,050,000
35gmail.com1,920,000
36local news1,880,000
37comment obtenir de l’aide dans windows 101,860,000
38file extension rar1,820,000
39roblox1,800,000
40aol1,800,000
41outlook1,800,000
42fox news1,670,000
43instagram1,600,000
44file extension torrent1,540,000
45bing weekly quiz1,460,000
46aol mail1,410,000
47yahoo mail login1,410,000
48youtube videos1,310,000
49yt1,280,000
50google translate1,260,000
51file extension dat1,260,000
52file extension dll1,230,000
53pinterest1,220,000
54g1,210,000
55www.youtube.com1,200,000
56file extension tmp1,200,000
57yahoo.com1,170,000
58fix connections to bluetooth audio devices and wireless displays in windows 101,170,000
59amazon.com1,170,000
60home depot1,160,000
61google search1,160,000
62drudge report1,150,000
63twitter1,150,000
64weather1,130,000
65hotmail.com1,120,000
66wells fargo1,090,000
67maps1,060,000
68facebook entrar1,050,000
69paypal1,050,000
70facebook connexion1,040,000
71espn1,030,000
72y1,010,000
73f992,000
74facebook.com986,000
75file extension doc986,000
76face984,000
77bank of america969,000
78yahoo japan945,000
79local935,000
80youtube.com914,000
81получение справки в windows 10891,000
82chrome886,000
83cnn877,000
84file extension pdf865,000
85file extension bin856,000
86indeed848,000
87obtener ayuda con el explorador de archivos en windows 10833,000
88zillow825,000
89friv824,000
90www.gmail.com803,000
91daily mail800,000
92sat799,000
93news775,000
94translate763,000
95youtube music753,000
96amazon prime751,000
97file extension part745,000
98news for you742,000
99entertainment741,000
100bbc news734,000

There are a whopping 48.55M searches for “Google” on Bing every month—that accounts for 14.45% of all worldwide search volume. Crazy!

But the similarities don’t end there:

62% of the top 100 US searches also appear on the worldwide list.

Sidenote.

The Worldwide list does include all US searches, which may be part of the reason for the significant overlap.

Here are a few notable searches that are popular around the world but not in the US:

KeywordSearch Volume
1google chrome2,910,000
2outlook1,800,000
3google search1,160,000
4chrome886,000
5daily mail800,000
6youtube music753,000
7bbc news734,000

The most interesting observation here is that people around the world seem to be using Bing to download Google Chrome—Google’s web browser.

Not only does that mean that many people are unhappy with their current browser—which is likely to be Microsoft Edge if they’re using Bing—but also their current search engine.

A fun point here is that Google Chrome defaults to Google search…

… meaning that this will likely be the last Bing search those people ever make.

Should you really care about Bing?

Hands up who uses Google as their primary search engine?

I’m sensing a lot of raised hands… which is hardly surprising.

Google has an estimated Worldwide market share of 72.68%. Bing’s market share is 7.76%.

So generally speaking, for every search performed on Bing, ten searches are conducted on Google.

Now, I couldn’t find any statistics about the number of daily searches on Bing. However, according to internetlivestats.com, 3.5 billion searches are performed on Google every day.

If we run a few numbers, we can work out that Bing likely gets around 372M searches per day.

Conclusion: Bing still matters.

Which brings me to:

Full Bing Keywords Explorer is coming soon!

Have you used Ahrefs’ Keywords Explorer before?

It’s a bit like Google Keyword Planner but waaaayyy more powerful.

For starters, when you search in Keywords Explorer, we don’t show vague ranges like Google Keyword Planner does. We show precise and accurate numbers based on mountains of clickstream data.

(Not familiar with clickstream? Read this.)

Furthermore, we give you thousands of keyword ideas and suggestions in our various reports.

However, all of the keyword search volumes you see above are for Google only—they don’t take into account Bing searches…

… but they will soon. 🙂

We’ll soon be incorporating Bing data into Ahrefs’ Keywords Explorer.

Just to recap, here’s what it will look like:

Not only will it show accurate search volume estimate for Bing (based on clickstream data) for the US and other countries, but you’ll also be able to see keyword ideas using those same reports mentioned above.

If all goes to plan, we will release this functionality in the next few months.

Stay tuned! 🙂

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