Top Bing Searches (as of November 2018)

Top Bing Searches (as of November 2018)

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Do you want to know the most searched things on Bing as of November 2018?

Here’s the data we’ll be sharing in this post:

  • Top100 most searched queries on Bing (US)—the most popular searches (by volume) for the US as of November 2018.
  • Top100 most searched queries on Bing (Worldwide)—the same data as above, but global stats. That means global search volumes.

But before we get to that—some exciting news:

We’ll shortly be adding Bing, Amazon, and YouTube data to Keywords Explorer—our keyword research tool. Here’s a sneak peek at what it will look like:

In other words, you’ll be able to use Keywords Explorer to check search volumes for any keyword across Google, Bing, YouTube, and Amazon. Pretty cool, right?

Ready for the data? Here goes…

Top 100 Bing search queries in the US (as of November 2018)

It’s clear right away that branded queries dominate this list.

A whopping 73% of them revolve around well‐known brands and websites.

# Keyword Search Volume
1 facebook 15,050,000
2 youtube 11,470,000
3 google 10,150,000
4 how to get help in windows 10 8,300,000
5 gmail 6,780,000
6 on this day in history 6,500,000
7 yahoo 4,470,000
8 facebook log in 4,290,000
9 amazon 4,220,000
10 top stories 3,910,000
11 yahoo mail 3,800,000
12 ebay 3,490,000
13 get help with file explorer in windows 10 2,930,000
14 bing 2,560,000
15 us news 2,120,000
16 walmart 2,060,000
17 local news 2,020,000
18 craigslist 1,800,000
19 netflix 1,730,000
20 google maps 1,670,000
21 hotmail 1,580,000
22 fox news 1,380,000
23 bing weekly quiz 1,370,000
24 aol 1,230,000
25 gmail login 1,210,000
26 msn 1,150,000
27 amazon.com 1,140,000
28 aol mail 1,140,000
29 home depot 1,110,000
30 drudge report 1,070,000
31 wells fargo 1,060,000
32 you tube 1,050,000
33 yahoo.com 1,040,000
34 weather 1,010,000
35 roblox 982,000
36 espn 964,000
37 yahoo mail login 947,000
38 google.com 926,000
39 bank of america 901,000
40 local 893,000
41 pinterest 880,000
42 gmail.com 868,000
43 www.google.com 849,000
44 zillow 827,000
45 www.facebook.com 810,000
46 news for you 795,000
47 cnn 744,000
48 weekly quiz 741,000
49 hotmail sign in 734,000
50 entertainment 701,000
51 lowes 677,000
52 nfl 672,000
53 politics 662,000
54 paypal 655,000
55 chase 654,000
56 world 645,000
57 target 632,000
58 amazon prime 629,000
59 solitaire 629,000
60 google docs 621,000
61 fix connections to bluetooth audio devices and wireless displays in windows 10 609,000
62 best buy 600,000
63 u.s. 598,000
64 realtor.com 588,000
65 ebay official site 580,000
66 twitter 577,000
67 entertainment news 576,000
68 mapquest 569,000
69 news 569,000
70 sci/tech 568,000
71 business 561,000
72 facebook.com 556,000
73 mlb 553,000
74 world news 547,000
75 aol.com 541,000
76 weather channel 538,000
77 google translate 526,000
78 indeed 520,000
79 sports 512,000
80 political news 509,000
81 usps tracking 509,000
82 instagram 507,000
83 youtube videos 496,000
84 gmail inbox 496,000
85 science technology news 477,000
86 southwest airlines 473,000
87 pogo 470,000
88 capital one 463,000
89 wells fargo login 460,000
90 accuweather 456,000
91 nascar 452,000
92 for you 450,000
93 pandora 443,000
94 youtube.com 442,000
95 hotmail.com 441,000
96 hulu 435,000
97 google drive 430,000
98 nba 423,000
99 facebook login 420,000
100 west 420,000

Many of the queries are not only branded but navigational—i.e., folks using Bing to search for particular websites or login pages.

Here are some examples of such queries:

# Keyword Search Volume
1 facebook log in 4,290,000
2 gmail login 1,210,000
3 ebay official site 580,000
4 wells fargo login 460,000
5 facebook login 420,000

Did you notice the same thing as I did?

There are a lot of people are trying to access Facebook via Bing.

So many, in fact, that Facebook‐related queries (e.g., “Facebook,” Facebook login,” “www.facebook.com,” etc.) make up 13.52% of the total search volume from the top 100.

You might also have noticed an interesting query in 3rd place—”Google.”

Believe it or not, there are over 10 million monthly US searches for “Google” on Bing.

That’s people using one search engine (Bing) to find another (Google).

Just in case you’re one of those people, here’s a quick trick 😉 –

You may also have noticed that there are quite a few queries from seemingly frustrated Windows 10 users looking for help.

# Keyword Search Volume
1 how to get help in windows 10 8,300,000
2 get help with file explorer in windows 10 2,930,000
3 fix connections to bluetooth audio devices and wireless displays in windows 10 609,000

Amazingly, those three searches alone account for 7.58% of all search volume across the top 100.

No searches related to Windows 10 (or any version of Windows for that matter) appear on our list of the top 100 Google search queries.

And I think I know why…

Windows 10 comes preinstalled with Microsoft’s Edge browser. The default search engine for which is Bing. Do you see the correlation? 😉

Still, there’s significant overlap between the searches people are making in Bing vs. Google. 53% of the top 100 US Bing searches also appear on our list of the top US Google searches.

So if people are searching for something on Google (e.g., your brand), then it’s very likely that the same is true of Bing—just on a lesser scale.

Now let’s take a look at the top 100 Worldwide Bing searches.

Top 100 Bing search queries in the World (as of November 2018)

It’s not just US users that use Bing to access Google.

The most popular Worldwide search query on Bing is “Google”—and by quite a hefty margin too.

# Keyword Search Volume
1 google 48,550,000
2 youtube 34,960,000
3 facebook 33,730,000
4 gmail 16,860,000
5 how to get help in windows 10 15,790,000
6 yahoo 7,760,000
7 get help with file explorer in windows 10 7,380,000
8 on this day in history 6,810,000
9 facebook log in 6,720,000
10 amazon 6,540,000
11 hotmail 6,460,000
12 yahoo mail 6,330,000
13 ebay 5,510,000
14 top stories 3,990,000
15 file extension apk 3,870,000
16 www.google.com 3,720,000
17 bing 3,570,000
18 google maps 3,230,000
19 netflix 3,170,000
20 you tube 3,120,000
21 fb 2,970,000
22 google chrome 2,910,000
23 cómo obtener ayuda en windows 10 2,720,000
24 file extension crdownload 2,630,000
25 gmail login 2,560,000
26 google.com 2,480,000
27 hotmail sign in 2,290,000
28 walmart 2,260,000
29 facebook login 2,120,000
30 us news 2,100,000
31 www.facebook.com 2,100,000
32 le bon coin 2,090,000
33 msn 2,080,000
34 craigslist 2,050,000
35 gmail.com 1,920,000
36 local news 1,880,000
37 comment obtenir de l’aide dans windows 10 1,860,000
38 file extension rar 1,820,000
39 roblox 1,800,000
40 aol 1,800,000
41 outlook 1,800,000
42 fox news 1,670,000
43 instagram 1,600,000
44 file extension torrent 1,540,000
45 bing weekly quiz 1,460,000
46 aol mail 1,410,000
47 yahoo mail login 1,410,000
48 youtube videos 1,310,000
49 yt 1,280,000
50 google translate 1,260,000
51 file extension dat 1,260,000
52 file extension dll 1,230,000
53 pinterest 1,220,000
54 g 1,210,000
55 www.youtube.com 1,200,000
56 file extension tmp 1,200,000
57 yahoo.com 1,170,000
58 fix connections to bluetooth audio devices and wireless displays in windows 10 1,170,000
59 amazon.com 1,170,000
60 home depot 1,160,000
61 google search 1,160,000
62 drudge report 1,150,000
63 twitter 1,150,000
64 weather 1,130,000
65 hotmail.com 1,120,000
66 wells fargo 1,090,000
67 maps 1,060,000
68 facebook entrar 1,050,000
69 paypal 1,050,000
70 facebook connexion 1,040,000
71 espn 1,030,000
72 y 1,010,000
73 f 992,000
74 facebook.com 986,000
75 file extension doc 986,000
76 face 984,000
77 bank of america 969,000
78 yahoo japan 945,000
79 local 935,000
80 youtube.com 914,000
81 получение справки в windows 10 891,000
82 chrome 886,000
83 cnn 877,000
84 file extension pdf 865,000
85 file extension bin 856,000
86 indeed 848,000
87 obtener ayuda con el explorador de archivos en windows 10 833,000
88 zillow 825,000
89 friv 824,000
90 www.gmail.com 803,000
91 daily mail 800,000
92 sat 799,000
93 news 775,000
94 translate 763,000
95 youtube music 753,000
96 amazon prime 751,000
97 file extension part 745,000
98 news for you 742,000
99 entertainment 741,000
100 bbc news 734,000

There are a whopping 48.55M searches for “Google” on Bing every month—that accounts for 14.45% of all worldwide search volume. Crazy!

But the similarities don’t end there:

62% of the top 100 US searches also appear on the worldwide list.

Sidenote.

The Worldwide list does include all US searches, which may be part of the reason for the significant overlap.

Here are a few notable searches that are popular around the world but not in the US:

  Keyword Search Volume
1 google chrome 2,910,000
2 outlook 1,800,000
3 google search 1,160,000
4 chrome 886,000
5 daily mail 800,000
6 youtube music 753,000
7 bbc news 734,000

The most interesting observation here is that people around the world seem to be using Bing to download Google Chrome—Google’s web browser.

Not only does that mean that many people are unhappy with their current browser—which is likely to be Microsoft Edge if they’re using Bing—but also their current search engine.

A fun point here is that Google Chrome defaults to Google search…

… meaning that this will likely be the last Bing search those people ever make.

Should you really care about Bing?

Hands up who uses Google as their primary search engine?

I’m sensing a lot of raised hands… which is hardly surprising.

Google has an estimated Worldwide market share of 72.68%. Bing’s market share is 7.76%.

So generally speaking, for every search performed on Bing, ten searches are conducted on Google.

Now, I couldn’t find any statistics about the number of daily searches on Bing. However, according to internetlivestats.com, 3.5 billion searches are performed on Google every day.

If we run a few numbers, we can work out that Bing likely gets around 372M searches per day.

Conclusion: Bing still matters.

Which brings me to:

Full Bing Keywords Explorer is coming soon!

Have you used Ahrefs’ Keywords Explorer before?

It’s a bit like Google Keyword Planner but waaaayyy more powerful.

For starters, when you search in Keywords Explorer, we don’t show vague ranges like Google Keyword Planner does. We show precise and accurate numbers based on mountains of clickstream data.

(Not familiar with clickstream? Read this.)

Furthermore, we give you thousands of keyword ideas and suggestions in our various reports.

However, all of the keyword search volumes you see above are for Google only—they don’t take into account Bing searches…

… but they will soon. 🙂

We’ll soon be incorporating Bing data into Ahrefs’ Keywords Explorer.

Just to recap, here’s what it will look like:

Not only will it show accurate search volume estimate for Bing (based on clickstream data) for the US and other countries, but you’ll also be able to see keyword ideas using those same reports mentioned above.

If all goes to plan, we will release this functionality in the next few months.

Stay tuned! 🙂

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