by Juan Robin II
Yet to invest in your digital marketing?
That’s a problem you’d do well to rectify – and fast!
Why? Because the internet is your ticket to business success these days.
Adults in the US now spend 11 hours of their day staring at one screen or another. That makes for an unprecedented opportunity to market to them.
Need some more convincing?
Read on to discover 5 of the essential benefits of digital marketing.
1. It’s Cheap (or Free)
Traditional marketing strategies aren’t cheap.
One short TV ad could cost hundreds of thousands of dollars! But digital marketing doesn’t have to cost a dime.
You can create content at no expense that ranks in Google and sends endless leads your way. You can post a video on social media that goes viral and does the same thing!
Chuck a few bucks behind it, and the world is your oyster. That just isn’t possible with non-digital marketing.
2. It Offers Crazy Reach
A single ad can be sent out online and reach thousands of people- all for a few measly dollars.
Remember, half the world is online these days! Everything and everyone is connected via the internet. This provides unprecedented access to your target audience.
You can put your business in front of huge numbers of people at any given time. The potential ROI is just as big as the audience at your fingertips.
3. It Offers Even Crazier Targeting
Digital ads let you target an exceptionally specific audience too.
Businesses can tap into the data people provide online to send relevant ads their way. You can narrow your audience to the nth degree. You can send an ad out to specific demographics, locations, interests, jobs, and so on.
Now you have cheap ads, massive reach, and specific targeting. That’s any marketer’s dream; it’s a veritable trifecta of marketing potential.
4. It Provides Simple Testing
As you know, testing is paramount for success in marketing.
Only by experimenting, analyzing, and iterating, can you learn what works and see improvements over time.
Digital marketing makes light work of this crucial task. Almost every online marketing platform has built-in analytics, which means testing and tracking can be done in a matter of clicks.
You can check everything from your YouTube banner design ideas to the CTAs in your Facebook ads to maximize ROI.
5. It Lets You Punch with the Big Boys
Digital marketing is also a mighty leveler of the proverbial playing field.
Think about your attempts over the years. Wasn’t it impossible to compete with the biggest companies in your industry? If they had the marketing budget and you didn’t, then (9 times out of 10) they won.
These days, a kid in their living room can run a more effective ad than a multinational company. They can spend no money and generate better results.
Never before has it been easier to punch above your weight class in business.
Enjoy the Benefits of Digital Marketing!
Peoples’ eyes are all online. Marketers must follow suit.
Make the change to digital marketing, and you’re sure to see results. Hopefully, this post has highlighted the primary benefits of digital marketing to convince you to give it a go.
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