by Juan Robin II
Every business wants to be more efficient. Getting the right tools can mean that you and your staff do more with less. That can free up your time on serving your customers.
There are hundreds of business tools that claim to help you be more productive and more efficient. How can you tell which tools can meet your business needs?
Keep reading to learn the top business products you have to have to make your business even better.
You have a lot of people that interact with your customers. You, your sales reps, and customer service teams all interact with your customers.
In a lot of cases, your customers have to explain their situation to you, your sales reps, and customer service team. Customers hate having to tell the same story to different people.
You can give your customers a much better experience by investing in a customer relationship management (CRM) system. Everyone will be able to access a customer’s information in real-time, so everyone is up to speed on customer issues.
You can also see where customers are in the sales process and which sales reps are performing.
Do you have remote workers? You need a way to quickly communicate with them and manage projects. Slack is a great messaging tool that helps you do just that.
It’s great for keeping your team on the same page when you have to collaborate on projects.
Sometimes, you need to have a video meeting with your employees or customers. Zoom is a web-based tool that’s very easy to use.
It’s free to use and you can use it for webinars, group meetings, and chats. It also integrates with calendar tools and some CRM tools.
4. Google Analytics
Your website is likely to be the center of your marketing efforts. You have to have a way to know how much traffic you get, where it’s coming from, and what people do when they get to your site.
Google Analytics is a free tool that allows you to do that. You can easily see which pages are getting the most traffic, where your visitors are located, how long they stay on your site.
You can also set up goals to gauge how much of your traffic converts into sales.
5. Search Console
Is SEO an important part of your marketing strategy?
With Search Console, you can see how your site appears in Google search. You’ll see what keywords your site ranks for and how much traffic those keywords
This is critical info that you won’t find in Google Analytics. The information that you find in Search Console will allow you to optimize your on-site SEO. You’ll be able to make the necessary changes to rank higher in search results.
6. Web Hosting
Your website can’t run without a reliable web host. A web host is responsible for storing your website’s files and serving them when people click to go to your website.
A good website host has to have two things: speed and reliability. Both are essential to the health of your business.
If your host is down often, customers and prospects can’t access your website. A slow website can also mean lost revenue.
Your finances are the heart of your business. The reason why most businesses close is because they lack cash flow.
You can take those lessons and learn from them. You need to keep track of your financials. QuickBooks is the accounting software you need. Keep track of income, spending, taxes, and payroll all from one dashboard.
Your small business needs a way to keep files and emails organized. GSuite offers an entire suite of tools, including email.
You can use your own domain name and get email through Gmail. That enables everyone to get their email on any device.
You also have Google Drive, which is great for sharing files and project data.
You’re probably going to use social media to promote your business. Managing different social media accounts can be painfully challenging.
It takes time and patience to create social media posts and post them to the various accounts. Buffer is a scheduling tool that lets you schedule your posts to Pinterest, Instagram, Facebook, and Twitter in advance.
You can just spend an hour or two a week scheduling your content instead of an hour a day.
The one thing that you can do to up your social media game is to make your posts visually appealing. You may not have the skills of a professional designer or the technological savvy to manage Photoshop.
Canva is the top business tool you have to have for graphic design. You can create images for your social media posts, brochures, letterhead, business cards, and more.
You don’t need to have a high level of technical or design skill to use Canva. There are plenty of templates available to start creating great images.
11. Upwork and Fiverr Accounts
You never know when you’re going to need help with your business. You may need a website redesign, a logo made, or someone to do your social media posts.
Upwork and Fiverr are places to go when you have a need for a short-term project. You can use freelancers to write blog posts or help with social media.
You’ll want to have accounts in both places. Carefully vet people before you hire them to make sure you are hiring quality contractors.
The Top Business Products to Take Your Business from Good to Great
There’s no way you can run a business in your head or by using Post-It notes scattered all over your desk. These top business products will help you and your staff stay organized and productive.
You can manage projects, gauge SEO results, hire freelancers, and schedule all of your social media posts. These are the things that will help you build a better business that your customers will love.
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