by Juan Robin II
Nowadays, people head online to search for what they need, when they need it. More companies are leveraging these opportunities by using digital marketing and advertising strategies, including PPC.
PPC, or pay-per-click, works exactly as it sounds: you pay when someone clicks on your ad. Today, 45% of small businesses are using pay-per-click advertising strategies to reach their customers. However, “reach” is only one of many benefits.
Keep reading to discover 10 of the best pay per click advertising benefits for your business.
With these benefits of PPC advertising, you can discover your customers and grow your business, one ad at a time.
1. More Website Traffic
Your company can have a stunning, user-friendly, mobile-optimized website, but what good is it if you can’t attract traffic?
PPC advertising makes it easy for you to attract visitors to your website. Once they see your ad, potential customers can click, then discover your landing page. A well-designed, goal-oriented landing page can help you turn that visitor into a paying customer.
Using PPC advertising best practices, you can get your ads to appear on a search engine’s first page. The higher your ad ranks on the page, the more likely people are to click on your ad instead of an organic listing.
Higher rankings allow you to attract website traffic before anyone else. As a result, you’re able to make an impression on potential customers before your competitors can.
Without the best pay-per-click advertising strategies on your side, however, you’re missing out. Instead, your competitors will attract that traffic—and ultimately, those sales, too.
2. Boost Brand Awareness
As a company, you want people to know who you are by brand and name. Brand awareness and recognition can, in time, grow into brand loyalty. Once you have loyal fans, you can grow your business from new and repeat sales.
PPC advertising allows you to display your company name and brand to thousands of people online.
Instead of depending on a single billboard for brand awareness, PPC expands your reach. Anyone who searches for your product or service will see your PPC ad appear. In time, they’ll begin to associate your brand with that product or service.
If you’re hitting the top of the page, PPC advertising can help your company appear more credible, too. That top-of-page ranking will increase your authority and show interested customers you’re a leader in the industry.
3. Step Up Sales
Many people search online before they purchase a product or request a service for the first time. Advertising online using PPC ads can make it easier for you to attract these sales.
In fact, PPC website visitors are 50% more likely to make a purchase than other site visitors.
One of the best pay-per-click advertising benefits is your ability to pinpoint people most likely to become sales. Using keyword research, you can target people who already want to make a purchase.
Then, you can use strong ad language and a compelling call-to-action to increase sales and grow your business.
4. The Right Reach
Targeted advertising is all about reaching the right audience at the right time. Otherwise, people will glance at your ads without interest. If you’re targeting the wrong people, you’re also losing money.
With PPC advertising, you can determine when your ads will appear based on:
- The time
- The day of the week
- The device in use
- Physical location
- Website visits
You can also use demographics to target people based on their purchase behavior, age, gender, and more.
Segmenting your PPC advertising with precise targeting can help you save money. With the right reach, you can optimize your PPC ads so you make money instead. As a result, you’re using the best pay-per-click advertising features to your advantage.
5. You’re in Control
Once you authorize a print ad, it’s out in the world. You can’t make last-minute edits. With PPC ads, however, you can.
PPC advertising puts you in control. In addition to determining the targeting parameters, you can also choose the ad language, landing page link, and more.
Having control over your PPC ad campaigns also means you can turn them off at any time.
As a result, you can avoid overspending and wasting money.
6. It’s Immediate
Once you’ve determined your targeting and written an ad, you can start your PPC advertising campaign immediately.
You won’t have to wait around for results, either. Once your ads are up, they’ll start generating clicks, allowing you to increase website traffic.
Need help developing your campaigns?
Requesting professional pay per click management services can ensure your PPC ads are up-and-running with the right strategies.
7. Love Local
What if you want to increase foot traffic into your brick and mortar store? PPC advertising can help!
Using PPC ads and location-based targeting, you can focus on potential customers in your area. Then, you can use ad language to entice them into your store. The keywords you target will help you attract local customers interested in your product.
8. Keep it Competitive
Small businesses can keep up with larger brands using PPC advertising. PPC targets people based on what they’re searching for. With the right bids and strategy, you’ll show up for these searches to keep up with the competition.
9. Measurable Results
Your PPC platform will generate reports the same day you start advertising. You can review costs, clicks, views, and more to determine the success of your ads.
This data, along with key performance indicators, can help you make informed decisions about changing your ads in the future.
10. Higher ROI
Using the best pay-per-click advertising methods can help you save money. Plus, PPC makes it easy to stick to a daily budget. That way, you never overspend.
Analyzing your results can help you determine which ads are working, too. Then, you can make adjustments to maximize your spend.
As a result, you’re able to generate a higher ROI!
PPC FTW: The Best Pay Per Click Advertising Benefits for Your Business
The best pay per click advertising benefits for your business are just a few clicks away! With these benefits, you can get ahead of the competition and boost your business—on and offline.
Ready to get started? Check out our How to Google AdWords page for more PPC tips!