Technical SEO

Duplicate Content: The Complete Guide for Beginners
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Quick links Looking to learn what duplicate content is, and how it might be hurting your SEO? Duplicate content is a source of constant anxiety for many site owners. Read almost anything about it, an [...]
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Robots.txt and SEO: Everything You Need to Know
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Quick links Robots.txt is one of the simplest files on a website, but it’s also one of the easiest to mess up. Just one character out of place can wreak havoc on your SEO and prevent search engines [...]
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Robots Meta Tag & X‑Robots-Tag: Everything You Need to Know
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Quick links Guiding search engines to crawl and index your website the way you want can be a challenging task. While robots.txt manages the accessibility of your content to crawlers, it doe [...]
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7 Awesome 404 Error Pages from The World’s Most Popular Websites
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Is there any topic more exciting than 404 errors? It’s brutally boring, BUT I’ve decided to spice things up a little. In this article, I’m going to analyze 404 error page designs from the 100 mo [...]
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15 Best SEO Plugins for WordPress (Tried & Tested)
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Quick links Looking to get your WordPress SEO off on the right foot, but feel overwhelmed by the number of SEO plugins available? Keep reading. Run a search for “SEO” in the WordPress plugins dir [...]
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Canonical Tags: A Simple Guide for Beginners
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Quick links Looking to learn what canonical tags are, and how to use them to avoid dreaded duplicate content issues? Canonical tags are nothing new. They’re been around since 2009—the best part o [...]
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Hreflang: The Easy Guide for Beginners
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Quick links If your website has content in multiple languages, then it’s crucial that you understand and use the hreflang attribute. Hreflang is a simple HTML attribute, but it can be difficult to [...]
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Ahrefs Site Audit: 12 Useful Features You Might Have Missed
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Quick links That’s why I’m writing this post. I want to let you know about all the new features that you might have missed. Features that make your SEO audits more insightful and actionable than [...]
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10 Ways to Get Google to Index Your Site (That Actually Work)
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Quick links If Google doesn’t index your website, then you’re pretty much invisible. You won’t show up for any search queries, and you won’t get any organic traffic whatsoever. Zilch. Nada. Z [...]
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301 Redirects for SEO: Everything You Need to Know
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Quick links Looking to learn everything there is to know about 301 redirects, including how to use them to boost your organic traffic? You’re in the right place. 301 redirects are pretty simple. Th [...]
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What is a Redirect Chain? The Complete Guide
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Wondering what a redirect chain is? Good because I’ll show you exactly what they are, why they matter for SEO, and how to fix them. Let’s jump right in. What is a Redirect Chain? A redirect chain [...]
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How to Do a Basic Website Audit to Improve SEO and UX (in 9 Steps)
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Quick links Does your website have issues that are hindering your SEO efforts or alienating your visitors? Follow this simple website audit process to find out. If you’ve never audited your website [...]
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Internal Links for SEO: An Actionable Guide
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Article stats Twitter 0 Facebook 121 Quick links Internal links are to backlinks what Robin is to Batman. They’re crucial to SEO success, yet receive little to none of the credit. What are [...]
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Image SEO: 12 Actionable Tips (for More Organic Traffic)
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Article stats Twitter 0 Facebook 0 Quick links Step 1: Fill in your alt tags. Step 2: …? There’s more to image SEO than writing a few alt tags—a lot more. Some may even argue that wit [...]
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What is a 301 Redirect?
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Understanding how to execute 301 redirects is a fundamental SEO skill. That’s what this guide is all about. Make sure you read until the end because I’m going to show you two of my favorite 301 re [...]
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How to Earn More Links: Adding Context to Content Analysis
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Article stats Twitter 0 Facebook 31 Quick links This article relies on two related arguments: 1. Bad content on big websites earns more links than it deserves.2. Great content on small webs [...]
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Ecommerce SEO: A Simple (But Complete) Guide for 2018
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Article stats Twitter 168 Facebook 1468 Referring domains 100 Organic traffic 303 Data from Content Explorer tool. Quick links Follow our step-by-step, noob-friendly guide to Ecommerce [...]
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