Structured data is a standardized way to provide information about a web page. It helps search engines like Google to better understand what your content is about.But what’s in it for you, and how do you implement it?Let’s get into it!How [...]
Schema markup is code that helps search engines to understand your content and better represent it in the search results.You’ve probably already encountered marked-up content in the form of rich snippets:But schema markup can do more than t [...]
Redirects are simple. If you’re moving content to a new location permanently, use a 301 redirect. If you’re moving it temporarily, use a 302 redirect.But you might be wondering, why does this even matter? After all, users can’t tell the [...]
Have you ever noticed that Google can handle almost any question you throw at it these days?
Just look at the result for this query:Despite not mentioning Yoda by name, Google understood who we were talking about, and what we wanted to kn [...]
HyperText Transfer Protocol Secure (HTTPS) is an encrypted version of HTTP, which is the main protocol used for transferring data over the World Wide Web.
HTTPS protects the communication between your browser and server from being i [...]
There are many ways to remove URLs from Google, but there’s no one size fits all approach. It all depends on your circumstances.
That’s an important point to understand. Not only will using the wrong method sometimes lead to pages not bei [...]
The purpose of rel=prev/next is to indicate paginated pages in a series. Google originally used the markup to share signals with the group of paginated pages while still swapping to show the most relevant page in their search results. Ty [...]
There are lots of tools to test page speed, and lots of different metrics to target. But do you understand how those optimizations work, or whether they’re actually going to make your website faster?
Page speed is a complex topic. Many of t [...]
If you’ve ever seen something like this in the search results…Knowledge Card for the query “harrison ford age”.… then you’ve already experienced the benefits of Google’s Knowledge Graph.
But what is a knowledge graph? How [...]
Quick linksFrom a user’s standpoint, search engines are a modern-day miracle. You type a query into a search box, and in most cases, results from the web are sorted and ranked in milliseconds.
Popular search engines like Google have even [...]
Quick linksLooking to learn what duplicate content is, and how it might be hurting your SEO?
Duplicate content is a source of constant anxiety for many site owners.
Read almost anything about it, and you’ll come away believing that your s [...]
Quick linksRobots.txt is one of the simplest files on a website, but it’s also one of the easiest to mess up. Just one character out of place can wreak havoc on your SEO and prevent search engines from accessing important content on your [...]
Quick linksGuiding search engines to crawl and index your website the way you want can be a challenging task. While robots.txt manages the accessibility of your content to crawlers, it doesn’t tell them whether they should index [...]
Is there any topic more exciting than 404 errors?
It’s brutally boring, BUT I’ve decided to spice things up a little.
In this article, I’m going to analyze 404 error page designs from the 100 most popular websites in the world.
I’ll a [...]
Quick linksLooking to get your WordPress SEO off on the right foot, but feel overwhelmed by the number of SEO plugins available? Keep reading.
Run a search for “SEO” in the WordPress plugins directory, and you’ll get 49 pages of [...]
Quick linksLooking to learn what canonical tags are, and how to use them to avoid dreaded duplicate content issues?
Canonical tags are nothing new. They’re been around since 2009—the best part of a decade.
Google, Microsoft and Yahoo un [...]
Quick linksIf your website has content in multiple languages, then it’s crucial that you understand and use the hreflang attribute.
Hreflang is a simple HTML attribute, but it can be difficult to get to grips with.
Google’s John Mueller [...]
That’s why I’m writing this post. I want to let you know about all the new features that you might have missed. Features that make your SEO audits more insightful and actionable than ever!
Here’s a quick overview of what we [...]