HyperText Transfer Protocol Secure (HTTPS) is an encrypted version of HTTP, which is the main protocol used for transferring data over the World Wide Web.
HTTPS protects the communication be [...]
There are many ways to remove URLs from Google, but there’s no one size fits all approach. It all depends on your circumstances.
That’s an important point to understand. Not only will using the wr [...]
The purpose of rel=prev/next is to indicate paginated pages in a series. Google originally used the markup to share signals with the group of paginated pages while still swapping to show the most [...]
There are lots of tools to test page speed, and lots of different metrics to target. But do you understand how those optimizations work, or whether they’re actually going to make your website faster [...]
If you’ve ever seen something like this in the search results…
Knowledge Card for the query “harrison ford age”.
… then you’ve already experienced the benefits of Google’s Knowledge [...]
From a user’s standpoint, search engines are a modern-day miracle. You type a query into a search box, and in most cases, results from the web are sorted and ranked in milliseconds.
Looking to learn what duplicate content is, and how it might be hurting your SEO?
Duplicate content is a source of constant anxiety for many site owners.
Read almost anything about it, an [...]
Robots.txt is one of the simplest files on a website, but it’s also one of the easiest to mess up. Just one character out of place can wreak havoc on your SEO and prevent search engines [...]
Guiding search engines to crawl and index your website the way you want can be a challenging task. While robots.txt manages the accessibility of your content to crawlers, it doe [...]
Is there any topic more exciting than 404 errors?
It’s brutally boring, BUT I’ve decided to spice things up a little.
In this article, I’m going to analyze 404 error page designs from the 100 mo [...]
Looking to get your WordPress SEO off on the right foot, but feel overwhelmed by the number of SEO plugins available? Keep reading.
Run a search for “SEO” in the WordPress plugins dir [...]
Looking to learn what canonical tags are, and how to use them to avoid dreaded duplicate content issues?
Canonical tags are nothing new. They’re been around since 2009—the best part o [...]
If your website has content in multiple languages, then it’s crucial that you understand and use the hreflang attribute.
Hreflang is a simple HTML attribute, but it can be difficult to [...]
That’s why I’m writing this post. I want to let you know about all the new features that you might have missed. Features that make your SEO audits more insightful and actionable than [...]
If Google doesn’t index your website, then you’re pretty much invisible. You won’t show up for any search queries, and you won’t get any organic traffic whatsoever. Zilch. Nada. Z [...]
Looking to learn everything there is to know about 301 redirects, including how to use them to boost your organic traffic? You’re in the right place.
301 redirects are pretty simple. Th [...]
Wondering what a redirect chain is?
Good because I’ll show you exactly what they are, why they matter for SEO, and how to fix them.
Let’s jump right in.
What is a Redirect Chain?
A redirect chain [...]