Having a Wikipedia page about yourself or your company is a milestone that improves your brand equity. And you don’t even need to visit Wikipedia to see that.Google any notable brand, and you’ll most likely see something like this:Mo [...]
Share of voice (SOV) is traditionally a measure of your advertising share compared to competitors. However, with most brands now fighting for visibility on organic channels like social and search, we can broaden that definition to how visible [...]
Social media is a wasteland of productivity.Marketers use social media to grow their businesses. Most, however, are wasting their time.I’m not saying social media is a bad marketing channel. In fact, I use platforms such as Facebook to driv [...]
Want to jump straight to the answer? The best email autoresponder for most people is GetResponse.
It’s nearly impossible to run successful email campaigns without an autoresponder. Email autoresponders are a simple and cost-effective way to [...]
Facebook needs no introduction. Unless you’ve been living in a cave for the last decade, you already know what it’s all about!
This behemoth of the internet was founded in 2004, but very quickly became a pillar of peoples’ daily lives. [...]
You can grow your blog in two ways:Get more traffic.
Do more with the traffic you have.In my opinion, you should do both even though most people focus on the first option.
Those bloggers don’t realize they’re losing a large chunk of t [...]
How in the world do they do it?
Day after day, they write monstrous posts that are extremely useful and easy to read.
You know the people I’m talking about—you might even consider me to be one of them.
Here’s what a typical week looks l [...]
It doesn’t matter if you have the greatest business in the world if no one’s ever heard about it! Without the right marketing strategy in place, the chances that your business will get new customers and be successful are hardly in yo [...]
Videos are, without a doubt, a powerful way to reach customers. However, in the healthcare industry, there are many who wonder what exactly they can do to create a viral video that will help them gain attention from the masses.
The key is to [...]
podcast hosting is an important consideration and can affect your ability to grow an audience. This post shares and ranks the best ones. [...]
Every year, over 400,000 small businesses are created in the US. If you’re planning to start your own business in 2020, you want to be successful, right? A huge part of the success of small businesses is marketing.
If marketing i [...]
“A penny saved is a penny earned.”
The old adage was drilled into our brains right from the time when we were kids. There’s no doubt that everyone on the planet has heard some variation of this phrase over the course of their lifet [...]
Are you in the real estate business, and wondering how to generate more real estate leads in 2020?
According to the National Association of Realtors, an astounding 64 percent of sellers found their agent through referrals from friends or rela [...]
One of the things you have to do in your business is advertising. The average business spends just over 1% of revenue on advertising.
It’s an expense, but it’s also an investment in your business that generates a return. You have co [...]
The new year means making new plans for most people, especially business owners. Whether you’re preparing to launch a new brand or just need a fresh start, making a plan is a proven way to accomplish your goals.
A solid marketing strategy c [...]
Americans spend more than 11 hours each day interacting with media.
Your audience is already online, so have you ever thought about using a webinar to reach them?
If not, you’re missing out on a valuable marketing tool. Videos and webinars [...]
If you’ve worked in the tech industry, you’re probably familiar with agile development. This modern approach to software development relies on collaboration between cross-functional teams.
An agile methodology brings all components of a p [...]
Marketing is a crucial component of any business.
That’s why many companies have entire teams dedicated to properly managing the company’s marketing budget.
While many may not think that entertainment also requires a solid marketing [...]
Scaling a business is hard and takes considerable effort. Marketing, especially for small businesses can be tricky because the budget is always tight, and time is always limited. The potential market for local businesses is usually smaller, c [...]
Did you know that millennials don’t trust traditional marketing techniques? So, regular ad techniques like print and TV ads that worked for the baby boomers don’t work for millennials.
So, how can you engage with and reach thi [...]