General

Push Strategies for Getting More Visitors
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A push strategy usually involves interrupting the content that is being consumed. You aren’t the tweet they want to read, but instead, you’re the tweet ad that they read on their stream. You aren [...]
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The Power Of Emotional Marketing
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Consumers think with both their rational and emotional brains. Study after study says that when we buy, it’s for emotional reasons. Logic comes into play when we try to justify the money we have (or [...]
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How to Build Quality Links From Resource Pages
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Every website needs to prioritize link building. Regardless of your business type or industry, backlinks help drive more traffic to your website and are great for SEO purposes. So where should you sta [...]
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How to Avoid Friction Points for Your Customers
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There’s many things we can do in order to encourage people to purchase. But if we’re not careful… We’ll push people away. These are friction points, points in our marketing and business that P [...]
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How to Use Tumblr To Drive Traffic and Land New Customers
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With millions of passionate users, Tumblr is a social media powerhouse that can’t be ignored. Even if you’ve never read a Tumblr blog, I’ll walk you through the steps you need to take to create [...]
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The Psychology Of Color
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Color and visual cues can have a dramatic impact on conversion rates. On Quick Sprout, for instance, the Hellobar — a red bar on the top of the page accounts for 11% of all new leads. The same is t [...]
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How to Find ClickBank Products to Promote
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ClickBank is a minefield of shady offers and over-hyped information products. But within the ebook jungle there are several world-class products that you can promote to your email list or website visi [...]
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34 Content Marketing Tips Every Marketer Needs To Know
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Creating a content marketing strategy isn’t as easy as it may seem. You can’t just throw hundreds of articles up on the web and expect them magically to rank well on Google. Yes, understanding tha [...]
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35 Content Marketing Lessons Learned
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Not everyone will have to solve a specific problem for their content marketing, but most companies will. You can often learn methods to make your current or prospective content marketing more eff [...]
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A Guide on How To Create a Guide That’ll Drive You 361,494 Visitors
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Have you noticed a trend of people creating more detailed guides? You know, ones similar to my guides on SEO, growth hacking, content marketing, or landing page optimization t [...]
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The Most Important Skills For Content Marketing
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Some jobs are easy to define and prepare for: Want to be an engineer? Go to school and get an engineering degree. Want to code for Google? Go to school and study computer science. What do you do when [...]
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93 Content Marketing Tools You Need to Check Out in 2019
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Content marketing is different these days. You used to be able to publish blog posts on just about anything, and you’d get at least some traffic. But now, you won’t get any. Quality content m [...]
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Find Customers With PPC Advertising
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PPC marketing is something you’ve probably come across in some form or another. The paid channel advertising landscape is worth hundreds of billions of dollars. In 2011, the ad-supported Internet co [...]
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How to Use the Google Ads Keyword Planner
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The Keyword Planner is the one must-have tool for any Google Ads campaign so you can find profitable keywords. You’ll learn how to add “seed keywords” that help you uncover hidden gems, how to i [...]
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How to Optimize Your Google AdWords Quality Score
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The importance of Quality Score can’t be overstated. If you can master Quality Score, you’ll sleep easy knowing that you have an AdWords campaign that’s giving you the best possible ROI. However [...]
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How to Manage Your Campaigns Using the Google Ads Editor
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Want to make bulk edits to your Google Ads campaign? Do you have multiple people working on a single campaign? Or do you just want to tweak your ads and keywords while you’re offline on a flight? Th [...]
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How To A/B Test Ads In Google Ads
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Considering that Quality Score is based mostly on your ad’s CTR, it makes sense to figure out which ads tend to perform best. Fortunately, Google Ads has a built-in A/B testing feature so you don’ [...]
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