General SEO

How to Get to the Top of Google’s Search Results [Interactive Guide]
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If you run a business, you’ll probably want to appear at the top of Google when people search for certain keywords.For example, if you’re a plumber in London, you might want to show up when people search for “plumber near me” or “lo [...]
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How to Increase Website Authority (Domain Rating)
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If you want to rank higher in Google and get more organic traffic to your website, you might have read that increasing your website authority is the solution.However, the truth is that while increasing website authority is never a bad thing, [...]
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How to Optimize PDFs for SEO (7 Steps)
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PDFs are great for compatibility and consistency. They work on nearly any device and always maintain the same visual look. However, if you’re creating new content for the web, you should consider using web pages over PDFs.Below, we’ll exp [...]
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How Long Should Blog Posts Be? The ‘Truth’ About Content Length
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Most blog posts should be at least 300 words in length. Any shorter than that, and you should probably question whether you have anything much to say at all.From there, hitting a certain word count shouldn’t be your aim. Your aim should be [...]
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What Are Sitelinks and How Do I Edit Them?
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Sitelinks are links to other pages (or sections of a page) that appear under some Google search results. They help users navigate to relevant information on a website quickly. Sitelinks first appeared in 2005 and were officially announce [...]
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63 SEO Statistics for 2020
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Are you curious about the state of SEO in 2020? Then look no further. We’ve curated, vetted, and categorized a list of up-to-date stats below. Click to jump to a category, or keep reading for our top SEO statistics. Top SEO statistics T [...]
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What is Content Writing? 11 Tips For More Organic Traffic and Readers
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Content writing is the process of researching, planning, writing, editing, and publishing content for the web. It might be a blog post, video script, sales page—anything that gets published online. At Ahrefs, we write a lot of content. We h [...]
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What Is Semantic Search? How It Impacts SEO
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Have you ever noticed that Google can handle almost any question you throw at it these days? Just look at the result for this query: Despite not mentioning Yoda by name, Google understood who we were talking about, and what we wanted to kn [...]
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14 Proven Ways to Get More Views on YouTube
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Since joining YouTube in 2015, we’ve racked up over 6.1 million views. Don’t believe us? Check the stats on our channel: In this post, I’ll share 14 proven tactics that helped us get more views on YouTube. Niche down Make videos abo [...]
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How to Create SEO-Friendly URLs (Step-by-Step)
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Google talks about the importance of using simple, friendly URLs in their SEO starter guide, but how do you do that? Let’s start with the good news: creating URLs for SEO isn’t rocket science. If you were to describe your page in a few wo [...]
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57 SEO Statistics for 2020
backlinks.network
Are you curious about the state of SEO in 2020? Then look no further. We’ve curated, vetted, and categorized a list of always up-to-date stats below. Click to jump to a category or see the top SEO statistics. Top SEO statistics These ar [...]
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Rich Snippets: What Are They and How Do You Get Them?
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Do you want your website to look like this in the search results? Instead of this? In this guide, you’ll learn: What are rich snippets? Rich snippets are visually more appealing search results with additional valuable informatio [...]
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What are SERPs? Search Engine Results Pages Explained
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Search Engine Results Pages (SERPs) are the pages that Google and other search engines show in response to a user’s search query. They’re made up of organic and paid search results. In this guide, you’ll learn: Why SERPs matt [...]
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Content Hubs for SEO: How to Get More Traffic and Links With Topic Clusters
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Most content hubs look like normal pages at first glance. Here’s one from Zapier about remote work: It might look like nothing special, but it’s been strategically built to take advantage of site structure for more traffic, links, and [...]
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Alt Text for SEO: How to Optimize Your Images
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Alt text (alternative text) describes an image on a web page. It lives in the HTML code and is not usually visible on the page itself. But what’s so important about alt text? And how can you use it to improve SEO and user experience? In thi [...]
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Google’s Knowledge Graph Explained: How It Influences SEO
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If you’ve ever seen something like this in the search results… Knowledge Card for the query “harrison ford age”. … then you’ve already experienced the benefits of Google’s Knowledge Graph. But what is a knowledge graph? How [...]
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What is E‑A-T? Why It’s Important for SEO
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People started talking about E‑A-T in August 2018, and it’s been mentioned in hundreds of SEO articles ever since. Some of these articles tell us it’s an important ranking factor… … while others tell us it isn’t: So wh [...]
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Content Syndication: What It Is and How to Get Started
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Ever noticed how an article that appears on Reuters later re-appears in multiple publications? This is known as content syndication. In this article, you’ll learn: What is content syndication? Content syndication is when one or mor [...]
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10 Google Ranking Factors You Shouldn’t Ignore
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Most lists of Google ranking factors are too long. They focus on listing every factor under the sun instead of those that actually matter. Even worse, because nobody knows then all, most contain a lot of myths. So today, we’re going to take [...]
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