General SEO

What are SERPs? Search Engine Results Pages Explained
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Search Engine Results Pages (SERPs) are the pages that Google and other search engines show in response to a user’s search query. They’re made up of organic and paid search results. In th [...]
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Content Hubs for SEO: How to Get More Traffic and Links With Topic Clusters
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Most content hubs look like normal pages at first glance. Here’s one from Zapier about remote work: It might look like nothing special, but it’s been strategically built to take advantage of s [...]
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Alt Text for SEO: How to Optimize Your Images
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Alt text (alternative text) describes an image on a web page. It lives in the HTML code and is not usually visible on the page itself. But what’s so important about alt text? And how can you use it [...]
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Google’s Knowledge Graph Explained: How It Influences SEO
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If you’ve ever seen something like this in the search results… Knowledge Card for the query “harrison ford age”. … then you’ve already experienced the benefits of Google’s Knowledge [...]
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What is E‑A-T? Why It’s Important for SEO
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People started talking about E‑A-T in August 2018, and it’s been mentioned in hundreds of SEO articles ever since. Some of these articles tell us it’s an important ranking factor… … [...]
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Content Syndication: What It Is and How to Get Started
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Ever noticed how an article that appears on Reuters later re-appears in multiple publications? This is known as content syndication. In this article, you’ll learn: What is content syndication [...]
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10 Google Ranking Factors You Shouldn’t Ignore
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Most lists of Google ranking factors are too long. They focus on listing every factor under the sun instead of those that actually matter. Even worse, because nobody knows then all, most contain a lot [...]
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13 Google Analytics Tracking Mistakes (and How to Fix Them)
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If you saw this traffic drop in your Google Analytics account… …then you’d probably want to prioritize improving SEO for that page. But what if this data is flawed? There’s a high risk of [...]
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12 SEO Best Practices That Everyone Should Follow
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Most lists of SEO best practices are packed to the brim with bad, out of date advice. Either that or they focus on things that only apply to a small percentage of readers. In other words, they’re li [...]
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Shopify SEO: 10 Easy Tips For More Organic Traffic
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Your store is all set up. The problem is that nobody’s visiting your website or buying anything. You’ve heard that a great way to get more customers to your store is by using SEO. But how do [...]
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What is SEO Content? How to Write Content that Ranks
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In the past 12 months, we’ve published 79 pieces of “SEO content” on the Ahrefs Blog. 96% of them rank in Google and get organic traffic month after month. One post even ranks for 10,000 ke [...]
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How to Use Google Analytics to Improve SEO Performance
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Everyone uses Google Analytics, but hardly anyone knows how to use it to improve SEO. This isn’t surprising. Google Analytics is a powerful tool, but extracting valuable and useful insights can ofte [...]
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Meta Tags for SEO: A Simple Guide for Beginners
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Meta tags are snippets of code that tell search engines important information about your web page, such as how they should display it in search results. They also tell web browsers how to display it t [...]
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SEO vs. SEM: What’s the Difference and Why Should You Care?
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Search engines like Google have two types of search results: paid and organic. Paid results show up when companies pay Google for clicks.  Organic results are the ones that Google deems most rele [...]
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Video SEO: How to Rank YouTube Videos on Google
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Looking to get more YouTube video views from Google? Google has sent over 160,000 views to our YouTube videos in the last ~12 months. That’s more views than the countless video embeds on our blo [...]
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How to Become an SEO Expert (8 Steps)
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Quick links Looking to become an SEO expert but have no clue where to begin? With demand for SEO professionals higher than ever and average hourly rates sitting between $75-$150, there’s a cle [...]
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How Do Search Engines Work and Why Should You Care?
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Quick links From a user’s standpoint, search engines are a modern-day miracle. You type a query into a search box, and in most cases, results from the web are sorted and ranked in milliseconds. Pop [...]
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