Succeeding In The World Of Amazon eCommerce: 7 Digital Marketing Tips To Help You Sell Well

Succeeding In The World Of Amazon eCommerce: 7 Digital Marketing Tips To Help You Sell Well

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When it comes to eCommerce, no one does it bigger than Amazon. Recently, their Prime Day event increased sitewide sales by 72%!

But if you didn’t notice an uptick in sales, you’re likely frustrated by your lack of success with the retail giant.

Not to worry, you can still turn things around! Here are seven of our top Amazon eCommerce tips to help you generate more sales.

1. Craft Eye-Catching Titles

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Your listing’s title is the first thing people will see, so make sure you’re making the right first impression.

Great product titles feature:

  • The product name
  • Brand name
  • Specifications (color, size, etc.)

Don’t forget to check Amazon’s keyword research tool before posting. Adding a keyword to the front of your title can increase your ranking, so use them often.

2. A Picture Is Worth 1,000 Words

Your title is important but not as important as the image you choose.

Your main image should clearly show the product and its included features.

However, that’s only the beginning. You’ll also want to upload several other images of the product from different angles.

We can’t stress the significance of image clarity enough. Amazon images need to be at least 1,000 pixels high and wide.

Make sure to go through Amazon’s image requirements before posting. Some requirements, such as including a mandatory white background, aren’t things you’d normally think of.

3. Keep Your Listing Brief

By now you should have a listing that people are clamoring to learn more about. But before you can close the deal, you’ll want to give your potential customers more info on the product.

It’s best to keep things brief. Bullet pointed lists often work best.

4. Watch Your Language

Speaking of product info, best practices suggest adding lots of verbs and adjectives to your listing.

Emotion plays a big role in our purchasing decisions. Make your listing stand out by adding some exciting bold words.

‘Fitbit Replacement Band’ isn’t nearly as exciting as ‘COLORFUL Fitbit Replacement Band: Compatible with Charge 2.’

5. Encourage Reviews

84% of people trust online reviews as much as a friend’s opinion. As a result, your product reviews can make or break your eCommerce store.

Do your best to build a library of positive reviews. As long as you don’t pester your customers, it’s okay to ask them to fill out a review.

6. The Faster the Checkout, the Better

Have you ever wondered why some Amazon shops have one-click ordering? It’s because faster checkout results in more sales.

If you’re struggling to convert page views into sales, simplify your checkout process.

7. Pay Attention to Your Analytics

Last but not least, you should always keep a close eye on your data.

Not just after a major sale, either. Analytics analysis can help you learn what is — and isn’t — working for your eCommerce shop.

Amazon has a few metrics built into your seller page. But to get an in-depth look at what needs improvement, you’ll want to look into programs like Helium 10 that specialize in marketplace data.

Ship Happens: Your Guide to Succeeding in the World of Amazon eCommerce

Amazon’s popularity isn’t going to dwindle anytime soon. So if you hope to gain a competitive advantage, you’ll want to use these Amazon eCommerce tips.

For more eCommerce and digital marketing tips, be sure to check back with our blog!

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