by Juan Robin II
Your website is more than just a place where you can post blogs or offer items for sale. It’s a platform you can use to make your voice heard across the internet, and it’s where people go to connect with you.
Whether you want to design a personal website or a digital store, your website is fundamental to your success.
While it is important to have a good website, it’s also important to ensure you understand the basics behind making one. Your first idea for a website is usually the worst, and improving ideas comes naturally as you learn more about web development.
Web design is an ongoing process — you’re not done once you make one web page.
Websites are constantly improving projects, which are always changing. You’ll always have a new idea for something that you’ll want to implement. And you need to stay ahead of any new web design trends to attract and maintain your audience.
Doing all that means diving back into the code behind your website, time and time again. Yet, the more work you put into it, the more it’ll pay off for you and your company. And to read about how to build websites that work, keep reading below!
Improving Ideas Starts By Improving Design
No decent web designer sits down in front of their computer and begins typing out code to a website’s design. The first step is always to outline what you want to make in the real world, before ever touching a computer.
Grab a whiteboard or some graph paper and start playing around with the ideas in your head!
The more you outline something, the more you’ll understand how individual parts play into the greater whole. You’ll understand the true function of a web page and how it affects your website as a whole. You’ll even begin to understand how something as small as a footer or a navbar can affect the overall user experience.
Outlining also helps you determine the design principles you want to follow. It will help you decide whether you want to make a minimalist website that embraces simplicity, or something flashier and more eye-catching.
Yet, outlining isn’t the only preemptive step you should take before making a website. To learn about some more preemptive steps, keep reading below!
Your Web Design Determines What Your Website Will Be
Your overall web design will play a role in its performance, no matter what kind of content you post on it. Web design communicates what users can expect from a website, and it’s up to you to make sure your users get the right expectations. If you’re a manufacturer, you don’t want to make your website look like a blog!
Otherwise, you’ll attract the wrong kind of audience and the audience you actually want will ignore you. Using a web design that doesn’t meet your needs will hinder your success in profound ways.
It’s easy to make sure you’re following the right design principles, though.
All you need to do is visit your competitions’ websites. Take a look at the way they design their websites, and try to follow along with their design philosophies. Just make sure you don’t accidentally steal any ideas!
Reach Out to Experts for Help Reaching Your Goals
Not everyone has a designer’s eye — it takes years of practice to develop. So, don’t feel intimidated if web design seems to tough a task to take on. It’s okay to reach out for help from someone who has more experience in web design than you, and who knows what they’re doing.
And on the internet, finding a professional you can work with is easy. Just reach out to freelancers whose portfolios impress you enough to want to work with them. Or, you can reach out to a company like Klim3 for full-time web design professionals that will work at deeper levels than freelancers.
Freelancers may save you money, but you will just be another project to them, and you’ll never know if they can entirely focus on you. With a company, you’ll be a client which means they’ll treat you as more than a project. Yet, you’ll have to pay more for it too.
Improve Copy as You Improve Your Ideas
After creating your website’s design, it’s time to fill it in with content. Most of the time, this means inserting a healthy mixture of text, images, and video to grab your audience’s attention. Yet, not all first-time web developers understand how important it is to fill your website with the right content.
Without good content, your audience won’t have anything to engage with. Your website won’t make an impact on them, and they’ll leave.
Avoid that by writing copy that grabs their attention and makes them want to stay. To do this, you first must make sure that there aren’t any spelling or grammatical errors in your text. Basic mistakes break your reader’s attention, and they won’t be motivated to continue investing your content.
After creating effective copy, lead them to other kinds of content. You may want to drive them towards a gallery of photos if you’re a photographer who wants to show off their work. Or, you may want to lead them to a web page with more information about something, featuring relevant copy and a few videos.
Finally, you may want to lead them to a store page, or to a specific item. By the time they get there, your content should give them enough incentive to make a purchase!
Carousels Keep Your Audience Coming Around
The carousel tool has been around since the dawn of the internet, it seems. It’s a vital tool for consistently rotating content and making websites seem alive and vibrant, in such a small way.
Plus, they’re easy to program and most web design tools allow you to simply drag one on!
Make sure all the content in your carousels is consistent and resonating. Everything in a carousel must follow the web page’s overall themes. Otherwise, it can break your audience’s attention.
Stunning Designs Start With Stunning Ideas
Some people are afraid to dream big, and that only harms them. These are people who are stuck in web-design ruts, and who may never break the mold and get the audience they deserve. They’re afraid to be as great as they know they can be.
And to be great and have a great website, you can’t be afraid of improving ideas as they come to you. Never settle for an idea until you’re certain that it’s what you want, and that it will work for your website.
Great things are never made from fright, and your website is the same.
Yet, designing a great website doesn’t always mean getting an audience. Sometimes, you may need some extra support to get the attention you want. And that’s where SEO can help!
To learn more about SEO strategies you can use so that your new website will be noticed, just keep reading here!