by Juan Robin II
If you have a business in 2019, you must have a business website. It’s as simple as that.
There are currently close to 2 billion active websites live right now. That’s half as many internet users as there are worldwide.
That means your site needs to stand out. If it doesn’t, someone higher up the Google page results is getting the visitors who should be going to you.
Even if you’re not in e-commerce, you’re affected. A competitor is getting a big electrical contract. Another accountant just signed a huge deal with a multi-million corporation.
Time and time again, it’s obvious that every business needs a website. It’s how people know where to find you. More importantly, they’ll know you exist.
So, what makes a great business website? We’ve got five tips to check out below.
1. Make It Easy to Use
Google loves its users. As a sign of that love, they’re ranking sites that also care about users higher too.
This means you have to make your site easy to use. Have clear navigation tabs. Start putting videos about your business or product on your site.
And most of all — make sure your site loads fast. If it takes longer than three seconds, your visitors will find what they need somewhere else.
2. Focus on SEO
Ah, the three little letters you see everywhere: SEO. Search engine optimization means just that: You’re using tactics that optimize your site for search engines.
These are things like using keywords with intent and generating a site map. Always make sure you fill out your title tags, heading titles, and site description, too.
Generating organic traffic is highly important and having good SEO tactics is how you get it.
3. Be Consistent
Whether it’s your colors and fonts or the frequency of your blog postings, be consistent.
The number one way to earn your audience’s trust is to look like you have it all together. Google will love you for this too.
Being consistent also means staying on top of your site. This means you need to use all the analytical tools available to you. This helps you know what’s working and what isn’t.
4. Mobile-Friendliness Is a Must
Having a mobile site isn’t an option in 2019. It’s estimated 63.4% of mobile users access the web from their phone. That number’s only going to grow.
Because Google put a bigger emphasis on UX, they’re now ranking sites that are mobile-friendly higher. Plus, it’s just good for business.
Have you ever typed something in a Google search on your phone? The first responses you get are for local businesses. These businesses made mobile-friendliness a priority along with local SEO.
You want the same kind of authority. Having a site optimized for mobile use gives it to you.
5. Call in the Pros
There’s no shame in admitting designing a business website is beyond your pay grade. The good news is there are a lot of professionals that can help.
Contact a reputable web design agency who understands the trends that will get you the most traffic.
Build a Better Business Website
A business website will increase your authority in your industry and help increase your bottom line. You now know how
It’s easy for us to talk about the importance of having a business website. But it’s equally important to know how to monitor it.
That’s where we come in.