by Juan Robin II
Your online presence can either make you or break you in today’s market.
It’s great to have a professionally designed logo, quick response time, and appealing photos on your site. However, if you’re lacking in the Search Engine Optimization (SEO) category, you’re killing your business.
You want to show up on potential customers’ searches on Google. There’s no time for half-effort content and a pointless blog post. That wastes time and money you could be using towards finding the best SEO team for your company.
You’re probably asking, “How do I even find the best local SEO company?” Keep reading, and we will show you.
What Do I Get Out of It?
Before we even dive into how to find professional SEO services, let’s go over why you should even hire one in the first place.
The amount of time you’ll save growing your business on your own will be incredible. You won’t have to worry about producing content to up your rankings on search engines. That’ll be someone else’s responsibility.
You’ll have more time for improving products and services, building relationships with other local businesses, and focusing on customers. Running a business isn’t easy so use trusted help where you can.
As they grow your online ranking and traffic, you’ll see a rise in business. This means more money. More money means greater opportunities.
Use Personal References
Most people would automatically think they could find the best SEO company by looking up the answer in a search engine itself. While Google is very helpful with many things, finding a great local SEO company may not be one of them.
SEO companies that show up at the top of a search list are spending tons of time building up their own SEO success. They could be doing this because they have the extra time to do so because they don’t have many clients.
Companies with tons of clients will be booming because their personal networks are growing, success story after success story. It’s best to find an SEO services company by being on the lookout for personal references from other online companies.
If you do end up searching for SEO companies by using Google, you’ll end up with plenty of results that look like spam. Use your instincts on this one, and save using a search engine for things like a new dinner recipe.
Know What You Want
Once you find a company you’re interested in working with, decide what you want out of it before you hire them. You’ll get the most out of a local SEO company if you know what you want to improve on.
It’s suggested to get an analysis done if you’re completely clueless about what could be going wrong. To help yourself out a bit, take the seat of a customer. Go through your website and make note of problem areas.
Better yet, grab a few friends and have them go through your content and page. They can offer some criticism you can bring to an SEO company.
When deciding your goals, don’t focus on pure traffic and rankings alone. Take time to evaluate what demographic you want to reach and how to reach them. You’ll have more success with strategic growth than just aimlessly producing content with buzz words.
Am I Ready Now?
Alright, you have a good reference and some goals for your business. You think you’re ready to sign on with someone.
Before you jump into it, schedule a consultation. A consultation will help you gather a reading on the company’s passion, dedication, and professionalism.
Think of it like a dating application. You can see a person and think they are attractive. You both want a healthy relationship and are interested, but you haven’t met in person. Meeting in person will help you finalize your decision.
In this consultation, ask for some past strategies they have used with former clients. Don’t be afraid to ask for examples and possible ideas of how they can help you improve your business.
One good thing to also ask is, “If something goes wrong, what steps will you all take to fix it?” You need to choose a local SEO company that can properly handle the weight on their shoulders.
What Do I Avoid?
When looking for a company, there are a few things to avoid.
The first thing to avoid is choosing super cheap or super expensive companies. A super cheap company might be cheap for a reason, and going above your budget could get you into some financial trouble. Find a company with good work that fits what you’re able to pay.
Avoid not doing your research. Spend some time going through their site and customer reviews. You don’t want to prepare for a breakup down the road.
Don’t be fooled by shiny elevator pitches. If something seems off about what a company is trying to sell you, kindly decline the offer. You don’t need a company with a facade.
Run from anything that seems like a black hat method. Good work will grow rankings on its own. If a company is stuffing in keywords for the sake of having keywords, it’s probably not a company you want to set up a relationship with.
All in all, it’s important to trust your instinct. Once something starts to feel off when researching a company or going through a consultation, let them go. You don’t want to waste your money.
Top Tips for Finding a Local SEO Company
Your online presence is in need of a makeover, and you’re looking for a trusted local SEO company. We know it can be a stressful process, but make sure to read everything above to help you out. It’ll give some guidance in the process.
When looking for a company, try to gather references and do your research on any reference. Before agreeing to any contract, make sure to schedule a consultation and avoid any red flags. Trusting your gut can save you.
If you want more on the latest SEO information and tools, make sure you check out the rest of our site.