by Juan Robin II
627,000 new businesses start every single year in the United States.
30% will have failed within two years.
Why is that the case? How do some businesses reach unprecedented success when others crumble into the abyss of failed potential?
The truth is simple: if you’re not growing, you’re dying.
The business world is a competitive place. There’s no room for error and no time to rest on your laurels. What all successful companies have in common is their determination, and ability, to keep growing.
Sounds good, right? But how is it possible?
Keep reading to learn 10 strategies that ensure you’ll grow your business in 2019.
10 Hacks to Grow Your Business this Year
It’s time to take your business to the next level. Check out how to do it below.
1. Create a Blog
Blogging can be dynamite for your business.
You might even have one already. If you don’t, get one. Do it now.
There’s good blogging and bad blogging. A bad blog drains your time and resources with zero return. It generates zero leads and converts on nothing.
A good blog does the opposite. With incisive, valuable, SEO optimized content, you attract readers to your site and convert them into sales, subscribers and so on.
2. Use Video Marketing
Videos are all the rage right now.
People consume hour upon hour of it online, every single day. They watch it, enjoy it, and share it with their friends. Marketers have begun to catch on. Your business can grow overnight with one viral video.
A well-made video can get your message across, grow your brand, get leads and help you convert.
3. Focus on Mobile
Thanks to Google, 2019 is the mobile-first era.
They noticed how people love consuming their content on mobile. As a result, they’re prioritizing mobile content above all others in the search.
Ensure your website and content are optimized for mobile devices.
4. Develop a Mobile App
A mobile app can be a major business boon.
It needs to be slick, simple, and well-made. But done right, and a mobile app can help you stand out. Your brand name will grow as the app gets adopted. The value you provide with it will keep current customers loyal, and attract new ones.
Here’s some more information on mobile app development.
5. Get Psyc Savvy
Businesses have relied on our psychological quirks for centuries to help with sales.
Leveraging the power of applied psychology will enable your business to do the same. Get up to speed with what makes your customers tick.
For example, it’s known that people are incredible loss averse. We’re more likely to do something to avoid a negative outcome than to gain a positive one. We don’t want to miss out. That’s why advertisers have long been advising us not to miss out on their latest deal.
6. Be Top of Mind
You need to get your name out there.
Be everywhere, and ensure the reputation that precedes you is entirely positive. Do nice things for other websites and companies in your niche; attend social events; post regular and information things on social media.
Doing so will put your business at the ‘top of mind’. Essentially, people will think of you first when it comes to opportunities.
7. Create a Free Tool
Everyone loves a freebie.
Even better is a freebie that provides awesome value. Create a free tool for your website and market the hell out of it. It could be anything. For example, an SEO agency could create a free keyword research tool to help people find keywords for their content.
Whatever you make, this investment can pay off in kind. It will generate new interest in your business, build your brand, and bring you huge amounts of traffic.
8. Provide Customer Incentives
You want your customers to market your business for you.
You want them to be your biggest fans, and to tell all of their friends how great you are.
Creating incentives to do that can be the next best thing. One example could be offering discounts and offers in return for recommending a friend. That’s a common approach with Airbnb, as well as other high profile companies.
It’s a win-win. You increase your reach and guarantee repeat custom in the process.
9. Embrace Email marketing
There’s nothing new to email marketing.
You somehow convince a lead to give you their email address (offer a free e-book, or entry into a prize-draw in exchange, for example). Then contact them over time with news, updates, deals, and offers. With enough email addresses, you can spike sales and build a loyal customer base in no time.
Your website and company should be building a list of email addresses right now.
10. Partner with Complementary Companies
Growing your business is sometimes easier with support.
Why not integrate your business with a complementary company? Even if it’s just for one particular project. Pooled resources, access to new markets, and help from new knowledge bases are other reasons you might want to consider this.
Remember, there’s usually safety in numbers.
Time to Wrap Up
There you have it: 10 awesome hacks to grow your business this year.
Hundreds of thousands of new businesses are started every year in the United States. However, only a small percentage of them will ever reach the success they’re hoping for. Unfortunately, the vast majority will fail, and relatively quickly at that.
What separates the successful companies from the failures is often the ability to grow and adapt. The biggest companies in the world are looking decades ahead. They take adaptive steps now to ensure they have the systems and structures in place to succeed in the future.
Alas, you can’t just snap your fingers for business growth. Instead, it takes work and a commitment to progress. Hopefully, the ideas we’ve provided here will help your business grow this year!
Did you enjoy this piece? Click here to read more about B2B marketing to help grow your business.