by Juan Robin II
Do you need next-level aerial cinematography but have no budget to hire cranes and camera operators? Drones are the right solution for you. One device can create videos that will make your marketing campaigns stand out.
Drones are so useful that big budget movies are now using them. You too can harness the power of drone technology for marketing.
All about Drones
You might be asking yourself what drones are. The confusion is understandable because it refers to a variety of aircraft. The specific drones that we are referring to are small unmanned aircraft that carry a camera.
The beauty of drone technology is that it enables marketers to capture high-quality visual content. In regards to what is the best drone, the brand DJI has an impressive portfolio of high-quality drones for marketing.
With only a handheld gimbal or a smartphone, it is easy to learn how to use a drone. Operating one is as intuitive as driving a car, anyone can do it.
Leveraging Drone Technology for Marketing
Marketers use drones to lower the cost of aerial videos and photographs. Marketers may not have the budget to hire expensive tools such as cranes in order to capture aerial photography. In such cases, they can simply turn to drones, which are cheaper and offer spectacular levels of quality. It is now possible to create compelling audiovisual marketing on the cheap.
The convenience and low price of using drones makes it possible to reduce the time to market. Drone technology is readily available from sites such as Amazon. Availability and cheap price significantly reduces the time it takes to get a campaign in front of an audience.
Some of the hottest marketing channels present today are Facebook, Instagram and YouTube. All three platforms rely heavily on video and photo content. Marketers can use drone technology to get an edge over their competition by creating shots that go viral. Epic shots that display a product from impressive angles will get people talking and clicking.
Aside from capturing photos and video, marketers can make drones the center attraction in a campaign. When people see something flying by, they are compelled to look and take photos. Marketers can attach branding to drones and fly them next to large crowds for instant brand visibility.
You may be sold on the power of drones for marketing but do not know where to start. Fear not — there is always a drone photography service to cater to all your needs.
The Potential of Drones in Marketing is Unlimited
The number of ways that marketers can use drone technology for marketing is only limited by their creativity. Consider Lady Gaga’s 2017 Super Bowl show. She used drones as dance accompaniment. The drones, programmed to synchronize together and display patterns, made for a mind-blowing show. Drones are tools that enable unlimited creative potential.
The best part about drone technology is that it is still rapidly evolving. New features emerge to enable marketers to use drones more creatively.
If you are interested in using drone technology for marketing, check out our page.