Being an entrepreneur is not for the faint of heart. It requires coming up with successful ideas, exploring your passions, and building a company from the ground up.
However, there’s so much else th [...]
Did you know that 89% of consumers use search engine results to influence their purchase decisions? Additionally, 77% of B2B buyers declare that they won’t reach out to a sales representative before [...]
Forty-six percent of small businesses in the United States don’t have a website.
Yes, even if the digital age is here, many businesses haven’t embraced the powers of the web. If your business is a [...]
By 2022, it’s projected that 82% of all information communicated over the internet will be in video form.
You’d be foolish not to use this to optimize the presence of your company. However, the vi [...]
Using video on landing pages can increase conversion by 86%.
Of course, for your video marketing to be successful, it needs to be done right. You can’t just throw up any old video and hope for [...]
Did you know about 247 million people in the United States have a social media profile?
If you own a business, you know the importance of having a strong social media presence. As you might know, beco [...]
You have been sent a PDF through email, downloaded one online, and maybe have even converted a Word document. But, you may still ask yourself “What are PDFs?”
Abode Acrobat created a safe transfer [...]
You’ve built your brand from the ground up. You’ve dedicated a lot of time and effort into doing so. Now that you have a brand to call your own, you need to focus on creating a brand logo.
People love watching videos on a business site because it not only keeps them engaged but it also gives them a better idea of what they are potentially buying or who they are buying from. You might al [...]
Learning how to write effective business memos is key to ensuring that everyone in your organization knows what is going on. When employees feel like they are in the loop and that you are a great [...]
It’s a new year. So, naturally, you’re looking to give your business marketing brochures a long-overdue fresh face. After all, you want your brochures to stand out in a trade show crowd.
Smart thi [...]
48% of businesses cite brand awareness as their top digital marketing goal.
Having a business brand and business and media is critical to success. It’s critical for your customers and how they [...]
Social media marketing can be a lucrative form of advertising — we mean, it must be when you consider that celebrities like Kylie Jenner can make as much as $1 million for just one sponsored In [...]
The internet has revolutionized how we do many things, including how we consume content. Today, the vast majority of people get their news on the web.
Digital designers play a central role in the deli [...]
The success of your business is essential. Every aspect of what you create for your brand speaks to your customers and helps them decide what decision to make. People often comprehend images better th [...]
The average adult now spends six hours per day watching video content. Simply put, it’s getting harder and harder to ignore the staying power of video content.
At the same time, not all content is c [...]
As long as there have been emails, people used email marketing to help drive traffic to their sites and increase sales and conversions. It’s changed greatly through the years as the needs of consume [...]
There are about 1.5 billion websites on the internet right now. Your company website will be vying for attention against every one of these. As such, it needs to stand out.
Think you’re vying for th [...]
With a new year comes of many new goals and hopefully, yours is improving your digital marketing strategy. There are many things that you can do to customize your marketing strategy and make a big imp [...]
When it comes to search engine optimization (SEO), 70% of marketers think it delivers more than pay-per-click (PPC) advertising.
In the never-ending PPC vs SEO debate, practitioners have traditi [...]
Did you know that 70% of businesses fail within ten years?
Businesses can fail for many reasons, but in most cases, a business closes down because it doesn’t have enough clients. Followin [...]
Did you know that many Windows 10 Easter Eggs are hiding in plain sight? Microsoft may still become bigger than Apple, Amazon, and Google. This means more people will continue to buy and enjoy Office [...]
You know the latest trends before they catch on. Your friends come to you for fashion advice.
Running a fashion blog is the perfect fit for you. It lets you share your fashion expertise and fashion wi [...]
Nowadays having a website has no longer become an option for businesses. This is the best way to get in front of a large audience and reach those that are not in your local area. If you have been [...]