You don't want to try to rank for every one of your competitors' keywords. Like most things with SEO, it's important to be strategic and intentional with your decisions. In this fan favorite Whit [...]
How should I get listed in Google My Business if I’ve got multiple businesses at the same address? How many listings am I eligible for if I’m legitimately running more than one business at my loca [...]
You've figured out what's wrong, and you've delivered a laundry list of demands to your web dev team: re-index these pages, fix this duplicate content, redirect these URLs... but how often are those f [...]
I’m not a literary scholar, but I believe it was Hamlet that said “to have a featured snippet or not to have a featured snippet?” Ever since featured snippets came onto the scene, sites have bee [...]
A rising tide lifts all ships — and it's similar story with increased site authority. What factors are affected as you improve PageRank or Domain Authority, and how? In today's Whiteboard Frida [...]
Check Your SERP FeaturesThis change brings our data in line with Google's view that a featured snippet is a promoted organic result and also better aligns us with Google Search Console data. Hope [...]
Without a doubt, it is our job as SEOs to keep an eye on the future and anticipate what Google is planning, testing, or looking to drop on our doorsteps. Over the past 12 months alone, we have seen se [...]
It's a brand-new decade, rich with all the promise of a fresh start and new beginnings. But does that mean you should be doing anything different with regards to your SEO?
In this Whiteboard [...]
On January 13th, MozCast measured significant algorithm flux lasting about three days (the dotted line shows the 30-day average prior to the 13th, which is consistent with historical averages) ...
I recently finished a project where I was tasked to investigate why a site (that receives over one million organic visits per month) does not rank for any featured snippets.
This is obviously an [...]
When it comes to the forms your site visitors are using, you need to go beyond completions — it's important to understand how people are interacting with them, where the strengths lie and what error [...]
In the fall of 2018 our CEO had a simple yet head-exploding request of the JotForm marketing and growth teams: Produce 100,000 words of high-quality written content in a single month.
All types of con [...]
I’m often asked about what results are earned through content marketing and digital PR.
So I decided to take a data-driven approach to quantifying the value of links from top-tier press mentions by [...]
For marketers, Reddit is more than a tool to while away your lunch break. It's a huge, thriving forum with subreddits devoted to almost any topic you can imagine — and exciting new content ideas lur [...]
Hello Moz readers,
We’re proud to bring some insights from the Wolfgang E-Commerce KPI Study 2020.
The annual study provides KPI benchmark data which allow digital marketers analyze their 2019 perfo [...]
Why is everyone and their grandparents writing about content re-optimization?
I can’t speak for the people writing endless streams of blogs on the subject, but in Brafton’s case, it’s been the f [...]
Python is a programming language that can help you uncover incredible SEO insights and save you time by automating time-consuming tasks. But for those who haven't explored this side of search, it can [...]
What keywords do your top competitors both rank for that you're missing out on? How do you know how much top real estate your URL or page owns in the SERPs? How can you discover answers to your search [...]
Image credit: Migaspinto
If you own or market a business location that makes a real-world community more serviceable, diverse, and strong, I’m on your side.
I love interesting towns and cities, with [...]
New year, new you — when it comes to SEO reporting, at least! We're kicking off 2020 with a comprehensive yet gloriously simple recipe from Cyrus Shepard for creating truly effective SEO reports. Fr [...]
Most of us have done site speed audits, or seen audits done by others. These can be really helpful for businesses, but I often find they're quite narrow in focus. Typically we use well-known tools tha [...]
What are the benefits of transcribing your podcasts and what's the best way to go about getting them on your site? Niki Mosier breaks it down into 8 easy steps in this week's episode of Whiteboard Fri [...]
Well, folks, it's that time of year again. It's hard to believe we've already gone another turn around the ol' sun. But I've consulted my analytics data and made my SQL queries, and I'm here today to [...]
Clean, useful Google Analytics data is all-important — both for you, and for the clients and colleagues that will be working on the site in the future. Ruth Burr Reedy shares her absolute best [...]