SEO Services

We Dipped Our Toes Into Double Featured Snippets
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This post was originally published on the STAT blog. Featured snippets, a vehicle for voice search and the answers to our most pressing questions, have doubled on the SERPs — but not in the way we [...]
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What a Two-Tiered SERP Means for Content Strategy – Whiteboard Friday
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If you're a big site competing to rank for popular head terms, where's the best place to focus your content strategy? According to a hypothesis by the good folks at Distilled, the answer may lie in pe [...]
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The Influence of Voice Search on Featured Snippets
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This post was originally published on the STAT blog. We all know that featured snippets provide easy-to-read, authoritative answers and that digital assistants love to say them out loud when asked qu [...]
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SEO Channel Context: An Analysis of Growth Opportunities
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Too often do you see SEO analyses and decisions being made without considering the context of the marketing channel mix. Equally as often do you see large budgets being poured into paid ads in ways th [...]
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Make Sense of Your Data with These Essential Keyword Segments
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This blog post was originally published on the STAT blog. The first step to getting the most out of your SERP data is smart keyword segmentation — it surfaces targeted insights that will help you m [...]
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Build a Search Intent Dashboard to Unlock Better Opportunities
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We've been talking a lot about search intent this week, and if you've been following along, you’re likely already aware of how “search intent” is essential for a robust SEO strategy. If, however [...]
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Detecting Link Manipulation and Spam with Domain Authority
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Over 7 years ago, while still an employee at Virante, Inc. (now Hive Digital), I wrote a post on Moz outlining some simple methods for detecting backlink manipulation by comparing one's backlink profi [...]
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4 Ways to Improve Your Data Hygiene – Whiteboard Friday
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We base so much of our livelihood on good data, but managing that data properly is a task in and of itself. In this week's Whiteboard Friday, Dana DiTomaso shares why you need to keep your data clean [...]
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A Guide to Setting Up Your Very Own Search Intent Projects
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This post was originally published on the STAT blog. Whether you’re tracking thousands or millions of keywords, if you expect to extract deep insights and trends just by looking at your keywords fr [...]
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The Basics of Building an Intent-Based Keyword List
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This post was originally published on the STAT blog. In this article, we're taking a deep dive into search intent. It's a topic we've covered before with some depth. This STAT whitepaper looked at ho [...]
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Do Businesses Really Use Google My Business Posts? A Case Study
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Google My Business (GMB) is one of the most powerful ways to improve a business’ local search engine optimization and online visibility. If you’re a local business, claiming your Google My Busines [...]
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How to Identify and Tackle Keyword Cannibalization in 2019
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If you read the title of this blog and somehow, even only for a second, thought about the iconic movie “The Silence of the Lambs”, welcome to the club — you are not alone! Despite the fact that [...]
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People Ask Their Most Pressing SEO Questions — Our Experts Answer
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We teamed up with our friends at Duda, a website design scaling platform service, who asked their agency customers to divulge their most pressing SEO questions, quandaries, and concerns. Our in-house [...]
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Communicating to Clients & Stakeholders in a Constantly Changing SEO Landscape
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When your target is constantly moving, how can you keep your clients informed and happy? Raise your hand if you’ve ever struggled to keep up with all the changes in our industry. Go ahead, don’t b [...]
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Using STAT for Content Strategy – Whiteboard Friday
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Search results are sophisticated enough to show searchers not only the content they want, but in the format they want it. Being able to identify searcher intent and interest based off of ranking resul [...]
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Exploring Google’s New Carousel Featured Snippet
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Google let it be known earlier this year that snippets were a-changin’. And true to their word, we’ve seen them make two major updates to the feature — all in an attempt to answer more of your q [...]
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