In the fall of 2018 our CEO had a simple yet head-exploding request of the JotForm marketing and growth teams: Produce 100,000 words of high-quality written content in a single month.
All types of con [...]
I’m often asked about what results are earned through content marketing and digital PR.
So I decided to take a data-driven approach to quantifying the value of links from top-tier press mentions by [...]
For marketers, Reddit is more than a tool to while away your lunch break. It's a huge, thriving forum with subreddits devoted to almost any topic you can imagine — and exciting new content ideas lur [...]
Hello Moz readers,
We’re proud to bring some insights from the Wolfgang E-Commerce KPI Study 2020.
The annual study provides KPI benchmark data which allow digital marketers analyze their 2019 perfo [...]
Why is everyone and their grandparents writing about content re-optimization?
I can’t speak for the people writing endless streams of blogs on the subject, but in Brafton’s case, it’s been the f [...]
Python is a programming language that can help you uncover incredible SEO insights and save you time by automating time-consuming tasks. But for those who haven't explored this side of search, it can [...]
What keywords do your top competitors both rank for that you're missing out on? How do you know how much top real estate your URL or page owns in the SERPs? How can you discover answers to your search [...]
Image credit: Migaspinto
If you own or market a business location that makes a real-world community more serviceable, diverse, and strong, I’m on your side.
I love interesting towns and cities, with [...]
New year, new you — when it comes to SEO reporting, at least! We're kicking off 2020 with a comprehensive yet gloriously simple recipe from Cyrus Shepard for creating truly effective SEO reports. Fr [...]
Most of us have done site speed audits, or seen audits done by others. These can be really helpful for businesses, but I often find they're quite narrow in focus. Typically we use well-known tools tha [...]
What are the benefits of transcribing your podcasts and what's the best way to go about getting them on your site? Niki Mosier breaks it down into 8 easy steps in this week's episode of Whiteboard Fri [...]
Well, folks, it's that time of year again. It's hard to believe we've already gone another turn around the ol' sun. But I've consulted my analytics data and made my SQL queries, and I'm here today to [...]
Clean, useful Google Analytics data is all-important — both for you, and for the clients and colleagues that will be working on the site in the future. Ruth Burr Reedy shares her absolute best [...]
Life has taught me that good things should be expensive — especially when it comes to any type of digital marketing services. If you’re not an expert, you can end up getting something far from wha [...]
Think crafting is kids’ stuff? Think again. The owners of quilting, yarn, bead, fabric, woodworking, art supply, stationers, edible arts, and related shops know that:
The crafting industry generate [...]
Are your clients your allies in SEO, or are they passive spectators? Could they even be inadvertently working against you? A better understanding of expectations, goals, and strategy by everyone invol [...]
How is it already reporting season again? Time to generate those dreaded end-of-year SEO reports that take hours to create and mere seconds for your client to skim through and toss to the side. We’v [...]
If you’re involved in any kind of digital PR — or pitching content to writers to expand your brand awareness and build strong links — then you know how hard it can be to find a good home for you [...]