Meta descriptions aren’t a ranking factor, but they can entice more clicks—and that leads to more traffic.
That said, you’ve probably noticed that Google doesn’t always use the hardcoded meta description. It sometimes chooses a differ [...]
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If you’ve ever seen something like this in the search results…
Knowledge Card for the query “harrison ford age”.
… then you’ve already experienced the benefits of Google’s Knowledge Graph.
But what is a knowledge graph? How [...]
People started talking about E‑A-T in August 2018, and it’s been mentioned in hundreds of SEO articles ever since.
Some of these articles tell us it’s an important ranking factor…
… while others tell us it isn’t:
So wh [...]
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Ever noticed how an article that appears on Reuters later re-appears in multiple publications?
This is known as content syndication.
In this article, you’ll learn:
What is content syndication?
Content syndication is when one or mor [...]
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Most lists of Google ranking factors are too long. They focus on listing every factor under the sun instead of those that actually matter.
Even worse, because nobody knows then all, most contain a lot of myths.
So today, we’re going to take [...]
If you saw this traffic drop in your Google Analytics account…
…then you’d probably want to prioritize improving SEO for that page.
But what if this data is flawed?
There’s a high risk of making bad decisions if you’re blindly r [...]
Most lists of SEO best practices are packed to the brim with bad, out of date advice. Either that or they focus on things that only apply to a small percentage of readers.
In other words, they’re lists of SEO tips—not best practices.
Your store is all set up. The problem is that nobody’s visiting your website or buying anything.
You’ve heard that a great way to get more customers to your store is by using SEO.
But how do you actually rank in the search engines&nb [...]
In the past 12 months, we’ve published 79 pieces of “SEO content” on the Ahrefs Blog. 96% of them rank in Google and get organic traffic month after month.
One post even ranks for 10,000 keywords and gets over 57,000 monthly organi [...]
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Everyone uses Google Analytics, but hardly anyone knows how to use it to improve SEO.
This isn’t surprising. Google Analytics is a powerful tool, but extracting valuable and useful insights can often feel like pulling teeth—especially for [...]
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