There are lots of tools to test page speed, and lots of different metrics to target. But do you understand how those optimizations work, or whether they’re actually going to make your website faster [...]
Alt text (alternative text) describes an image on a web page. It lives in the HTML code and is not usually visible on the page itself.
But what’s so important about alt text? And how can you use it [...]
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Meta descriptions aren’t a ranking factor, but they can entice more clicks—and that leads to more traffic.
That said, you’ve probably noticed that Google doesn’t always use the hardcoded meta [...]
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If you’ve ever seen something like this in the search results…
Knowledge Card for the query “harrison ford age”.
… then you’ve already experienced the benefits of Google’s Knowledge [...]
People started talking about E‑A-T in August 2018, and it’s been mentioned in hundreds of SEO articles ever since.
Some of these articles tell us it’s an important ranking factor…
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Ever noticed how an article that appears on Reuters later re-appears in multiple publications?
This is known as content syndication.
In this article, you’ll learn:
What is content syndication [...]
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Most lists of Google ranking factors are too long. They focus on listing every factor under the sun instead of those that actually matter.
Even worse, because nobody knows then all, most contain a lot [...]
If you saw this traffic drop in your Google Analytics account…
…then you’d probably want to prioritize improving SEO for that page.
But what if this data is flawed?
There’s a high risk of [...]
Most lists of SEO best practices are packed to the brim with bad, out of date advice. Either that or they focus on things that only apply to a small percentage of readers.
In other words, they’re li [...]