Email newsletters are a great way to stay in contact with your subscribers. I use this strategy for my businesses as well.
But when I consult different companies and analyze their email newsletters, I [...]
Your company is ready to launch a new product. This is an exciting time for you and everyone else involved.
Depending on your industry and brand, you’ve spent months or potentially even years develo [...]
If your sales are starting to plateau or decline, you’ve got to come up with a new strategy to get a cash injection into the business.
Even if your company is doing OK right now, you have to ask you [...]
It’s no secret that people from different generations have different values, mindsets, and behaviors. As a business, you’ve to use this concept to your advantage.
All too often I see companies tha [...]
It’s no secret we’re living in a mobile world. I’m hoping that by now, most of you have recognized this and adapted accordingly.
While having a mobile-friendly website is a great start, it’s n [...]
Not every business is a household name. If you’re a small or medium-sized company, it’s not always easy to promote yourself and compete with the big brands.
Your products might be great, but if no [...]
Not everyone has unlimited funds for a marketing budget.
Even those of you with a high bank balance shouldn’t dump every dollar into marketing without a plan. I understand how much you want to promo [...]
How active is your company when it comes to social media marketing?
It’s great if you have a Facebook profile, Twitter account, and Instagram page, but if you don’t have a presence on YouTube, you [...]
You need to put lots of thought and effort into every page of your website. But your About Us page is arguably the most important.
Anyone who is reading your About Us page is interested in learni [...]
First impressions matter.
When someone visits your website, the first thing they’ll see is your homepage. The way your homepage is set up can make or break your conversion rates.
I know how much tim [...]
Marketing your business is expensive. Coming up with customer acquisition strategies that won’t break the bank can be a challenge.
Acquiring a new customer can cost you six or seven times more mon [...]
Anyone can have a great idea. But turning an idea into a viable business is a different ballgame.
You may think you’re ready to launch a startup company. That’s great news, and you should be excit [...]
The days of Snapchat being used solely for sending pictures between friends are over.
This social media platform has evolved. Your company can’t afford to ignore the impact this marketing channel ca [...]
To be a successful marketer, you need to come up with ways to engage with your audience.
The goal of every marketing campaign should be to get people to complete a specific action. Some examples of th [...]
By now I’m sure you know how important it is to have an active presence on social media.
You’ve been posting more often and trying to engage with your followers. This is great, but you need to mak [...]
Ecommerce platforms rely on sales to survive. If you operate one of these websites, you know how important sales are for your business.
Whether you sell products exclusively online or have an ecommerc [...]