by Juan Robin II
By the year 2020, it is estimated that global internet traffic is going to be equivalent to 95 times the volume of the global internet traffic in 2005. With such significant growth, it is essential to make sure your business is found.
The best way to ensure your business is found by online searchers is to invest in the right marketing tactics.
The question is, what tactics are the most effective in helping generate more traffic to your site?
This is a great question and one that is answered here. Below, you will find eight marketing and web solutions to help make sure your business is found and that consumers follow through with a purchase once they arrive.
1. Consider Hosting Carefully
When you first begin creating an online presence for your business, you will have to choose a hosting provider. There are several to choose from.
This isn’t something you should make an “off the cuff” decision about.
Be sure to find a hosting provider, such as Quality Host Online, that provides optimal speed, superior customer service and that can handle PCI issues quickly and adequately.
Other factors to consider when selecting a company for hosting include security and backup protocol.
The hosting provider you choose is what puts your website on the internet. As a result, you need to make sure you find the best option.
One of the best and most effective marketing strategies for any business is to blog. When you provide your prospects and clients with non-salesy, informative content, you are establishing yourself as an expert in the field.
Additionally, blogging regularly can impact your SEO in a positive manner. A good blogging schedule is two times per week. This will increase your website’s ability to show up in search engines.
The more you blog, the more traffic your site will receive from Bing, Yahoo, and Google. This is because you are adding fresh content to your site.
3. Utilize SEO the Right Way
SEO, or search engine optimization, is a series of methods that help you optimize your website in search engines.
When it comes to effective web solutions, this is a biggie. If you want to boost your position, there are a few things you need to do.
The first (and arguably most important) element of SEO is keywords. To improve keyword efficiency on your website, do the following:
- Ensure keywords match the content on your site.
- See what your competition is up to.
- Use a balance of long-tail and short keywords.
- Learn from your data.
Another factor to remember when planning for SEO is that content is king. In the past, you could get away with keyword stuffed content with no real meaning. This doesn’t fly today.
You have to provide quality, informative posts that provide a benefit to your site visitors.
4. Leverage Social Media
If your business doesn’t currently use social media, this is another example of web solutions you can’t afford to ignore. Social media produces almost double the total marketing leads gained by direct mail, telemarketing and trade shows.
Since social media can be a bit overwhelming, it is best to start with a single platform. Most business owners like sites such as Google +, Twitter, Facebook or LinkedIn. Once you have selected one, begin building your presence.
When using social media, don’t just post sales pitches. Share your original content, join in on the conversation and engage with the community.
For best results, keep your social efforts frequent and helpful to your audience.
5. Mobile Friendliness
Just a few short years ago, Google first announced the “mobile-first indexing of the web.” What this means is that Google is indexing mobile versions of websites, rather than the desktop versions.
You need to test your site for mobile-friendliness right away. If your site is not responsive, then you need to take action.
The idea is to create sites that can be viewed with ease on any screen, from smartphones and tablets to laptops and desktops.
With more than 60 percent of all searches coming from mobile devices today, it is clear this is something you don’t want to ignore. If you do, you may notice a drastic reduction in your search engine rank.
6. Consider Investing in Paid Advertising
While organic traffic is best, it can take time to climb to the top of search engine results. With paid advertising, you can have a top-spot right away.
Not only will this put you in front of more searchers but pay-per-click (PPC) advertising helps you spread the word about what you offer.
Additionally, thanks to PPC options such as Adwords, you can easily track how effective your efforts are and make adjustments, as needed.
7. Email Marketing is Not Dead
When it comes to effective web solutions, many believe email marketing is a dying (or entirely) dead effort. This just isn’t the case.
Done correctly, you can gain traction and more site visitors when you invest in this type of campaign. Be sure to collect visitor information when you can, which will help you begin building an email marketing list.
8. The Design of Your Website
The web design you choose for your site is the first thing visitors see. You need to make a great, unforgettable first impression.
When designing your website, make sure to use interesting shapes, typography, colors, and images throughout. A website that is visually attractive will increase the perceived value of a service or product to your visitor.
Today, there are countless custom and out-of-the-box designs to choose from, so you aren’t limited when it comes to the look of your site.
Web Solutions to Build Your Web Presence and Generate More Traffic
You can leave website visibility to chance. With the tips and solutions here, you will be on your way to having a top-ranked site in search engine.
Learn more about effective web solutions for your business’s website by contacting our team at WebConfs.com today. We can help you gain more traffic and generate more sales than ever before.