by Juan Robin II
Of all the businesses in the United States, 99.9% of them are small businesses. If you own one of these, you likely are wondering what the best way to market your business is.
Today, it’s easy to only consider digital marketing techniques. However, there are many advantages to using tried-and-true techniques like advertising leaflets.
Keep reading to learn seven of the advantages of using this type of marketing technique if you’re a local business.
1. Cheap to Produce
Producing leaflets can cost pennies or less for each person you’re reaching. Compare this to some online advertising campaigns that can cost several dollars when someone sees your ad.
2. Cheap to Distribute
The most cost-effective way to distribute advertising leaflets is to pay someone an hourly wage to place them on doors.
You can also use a company that specializes in leaflet distribution to help get the results you’re looking for. This can be even more cost-effective since you don’t have to spend your time looking for workers.
3. Flexible Options
From a flat half-sheet of paper to an accordion-folded flyer, there are many options when it comes to creating leaflets. A unique design is more likely to be kept and read by your target audience.
4. Include Tons of Information
Compared to digital ads which can only contain a few words, you can include as much information as you need in a leaflet.
This allows readers to gain a better understanding of what you’re offering and increase the chances they’ll come to check out your business.
You can’t miss a colorful flyer on your front door or vehicle. With the ad blindness that happens when people spend a lot of time online, this is an invaluable advantage to using leaflets.
Although it may not feel like it, flyers can be more personable than digital marketing techniques. This is because you can show more of who you are to your audience.
It also lets people know that someone from your company took the time to place a leaflet on their door. This adds some weight to their impact because you didn’t just click a few times to place an online ad to the world.
7. Targets Local Audiences
If your business is a local one, leaflet advertising just makes sense. After all, your whole market is within driving distance so why not make the effort to reach them directly?
Today, people are looking to support small and local businesses more than ever as they know how important they are to the economy.
That makes it the perfect time to let people know where you are and what you can do for them by passing flyers out around the neighborhood.
Ready to Get Advertising Leaflets?
Now you know seven advantages to use advertising leaflets for your local business. With this addition to your marketing strategy, you should start seeing results soon.
If you want to run a comparison marketing campaign, check out our digital marketing services. Then you can see once and for all which is the best way to market your business.