by Juan Robin II
Learning how to fly a plane isn’t exactly rocket science – and as someone who runs a flight lessons school, you probably know this better than anyone. What might feel difficult to you, though, is how to properly market your business.
There are various kinds of print and digital marketing opportunities out there. Such options can make it hard to find a focus and to know which tools are most worth investing in.
One thing you definitely need is SEO. SEO stands for Search Engine Optimization. It is the practice of matching users to the providers they are looking for online.
It may sound complicated, but SEO is actually much simpler than you think. You just need to know the right approach to using this marketing tool.
Here are four SEO tips that will put your flight school on the map.
1. Know Your Audience
The first thing any marketing campaign needs is research.
Consider the kind of people you’re looking to offer flight lessons to. Think about their lifestyle, age, and income level. Of course, don’t forget to research their online behaviors.
Such information is crucial to having a successful campaign. The more you know your target market and their online habits, the better you can reach them.
2. Become an Expert
Once you’ve learned how to get in front of your ideal users, you have to get their attention. A great way to do this is by setting yourself apart as an expert in all things flying and learning how to fly.
How can you accomplish such a task? By starting a blog!
Adding a blog to your company’s website can significantly impact your search performance in a variety of ways. Use it to talk about everything from the perks of flying to IFR flight and different kinds of planes.
This gives you a platform to establish trust with your audience by talking about all the ins and outs of flying and learning how to fly. It is also a prime content generator where you can give search bots plenty of content to crawl in order to prove that your site is worth ranking.
3. Be Social
Blogging is just one way of starting a conversation with your audience. Another SEO tool to consider using is social media.
Over 81% of Americans have at least one social media account. That is a huge opportunity for your business to take advantage of.
Through the use of Facebook, Instagram, and Twitter, you can create a strong, genuine relationship with your audience. Social media keeps you relevant in the minds of people who have already taken your flight lessons and helps you reach the users you are trying to convert.
4. Create, Create, Create
Whatever mix of tools and tactics you use for your SEO campaign, keep this in mind: you have to constantly work on it.
SEO strategies are not just something you build and leave alone. They are tools you have to keep using and fine-tuning in order to get the best results. This means you are constantly creating content.
New content may be for your next blog post, a social media interaction, or an email blast. It may be a website design change or investing in professional photography for future content purposes.
Either way, you have to stay on top of your SEO in order to succeed with it.
Take the SEO Performance of Your Flight Lessons to New Heights
Ready to see what the world of SEO is all about?
Use the tips above to get started, or to further improve the efforts you’ve been attempting. The more you work on it, the more your rankings will improve.
For more SEO tips and tricks, click here.