PPC marketing is something you’ve probably come across in some form or another.
The paid channel advertising landscape is worth hundreds of billions of dollars. In 2011, the ad-supported Internet contributed more than $500 billion to the Un [...]
The Keyword Planner is the one must-have tool for any Google Ads campaign so you can find profitable keywords.
You’ll learn how to add “seed keywords” that help you uncover hidden gems, how to interpret the information the tool gives yo [...]
The importance of Quality Score can’t be overstated.
If you can master Quality Score, you’ll sleep easy knowing that you have an AdWords campaign that’s giving you the best possible ROI.
However, optimizing your keywords, ads and landin [...]
Want to make bulk edits to your Google Ads campaign?
Do you have multiple people working on a single campaign?
Or do you just want to tweak your ads and keywords while you’re offline on a flight?
Then the AdWords editor is the answer you’ [...]
Considering that Quality Score is based mostly on your ad’s CTR, it makes sense to figure out which ads tend to perform best.
Fortunately, Google Ads has a built-in A/B testing feature so you don’t need to guess
I’ll show you how the tw [...]
Looking for an easy and effective way to increase your ad’s visibility and CTR?
Look no further than Ad Extensions!
Ad Extensions offer you the ability to show potential customers your phone number, address, mobile app and even your social [...]
If you have a physical product that you sell on your ecommerce website, product listing ads (PLA) are for you.
PLA ads allow you to show off your product’s images, prices, and description within Google’s search results.
However, setting u [...]
Wondering what a redirect chain is?
Good because I’ll show you exactly what they are, why they matter for SEO, and how to fix them.
Let’s jump right in.
What is a Redirect Chain?
A redirect chain occurs when a page on your site redirects [...]