10 Vital Customizations to Make in Google Analytics
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Google Analytics can do just about whatever you want it to. It has a ton of depth. It can also feel a bit overwhelming once you get into it. After consulting on Google Analytics for years, both indepe [...]
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What You Need to Know About B2B Marketing and Use It in Your Business
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According to Frost and Sullivan, B2B e-commerce will hit $12 trillion by 2020. While some of the same principles of B2C apply to B2B, the business systems that support the latter differ in scope, comp [...]
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How to Do an SEO Competitor Analysis [Template Included]
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Article stats Twitter 131 Facebook 721 Referring domains 108 Organic traffic 632 Data from Content Explorer tool. Quick links If you’re planning a new online venture, or are simply s [...]
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Affordable, Stat-Based Retail Strategy For Your Agency’s Clients
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Retail clients are battling tough economics offline and tough competitors online. They need every bit of help your agency can give them.  I was heartened when 75 percent of the 1,400+ respondents to [...]
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Best Social Media WordPress Plugin – (Review Updated for Winter of 2019)
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Social media has undoubtedly changed the way we live. It’s also changed the way we market ourselves, our businesses, and our websites. If you have a website in 2019, you definitely want some type of [...]
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14 SEO Predictions for 2019 & Beyond, as Told by Mozzers
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With the new year in full swing and an already busy first quarter, our 2019 predictions for SEO in the new year are hopping onto the scene a little late — but fashionably so, we hope. From an explos [...]
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Anchor Text: A Data‐Driven Guide (384,614 Web Pages Studied)
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Article stats Twitter 273 Facebook 901 Referring domains 360 Organic traffic 219 Data from Content Explorer tool. Quick links Everyone knows that links are a crucial ranking factor. But [...]
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Best Membership Plugins for WordPress – (Review Updated for Winter of 2019)
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Are you thinking about building a membership website? Great idea. Membership websites generate recurring revenue by offering premium content and features to members. It’s also a great way for you to [...]
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Best WordPress Booking Plugin – (Review Updated for Winter of 2019)
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I’ll get straight to the point. If your company takes reservations or appointments, you need an online booking system — period. Take a moment to analyze your current process. How does a customer s [...]
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Advanced Linkbuilding: How to Find the Absolute Best Publishers and Writers to Pitch
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In my last post, I explained how using network visualization tools can help you massively improve your content marketing PR/Outreach strategy —understanding which news outlets have the largest syndi [...]
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We Dipped Our Toes Into Double Featured Snippets
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This post was originally published on the STAT blog. Featured snippets, a vehicle for voice search and the answers to our most pressing questions, have doubled on the SERPs — but not in the way we [...]
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Shopify Review
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Are you about to build an ecommerce website? Build it on Shopify. I kind of wish the answer had more nuance to it, so I could write a more engaging review. But it really is that simple. Ecommerce site [...]
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What a Two-Tiered SERP Means for Content Strategy – Whiteboard Friday
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If you're a big site competing to rank for popular head terms, where's the best place to focus your content strategy? According to a hypothesis by the good folks at Distilled, the answer may lie in pe [...]
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A Simple 7-Step SEO Tutorial for Beginners
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Quick links Want to wrap your head around SEO, but getting scared off by technical terms and complex concepts? This friendly article walks you through everything you need to know to start ranking in [...]
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Best WordPress Directory Plugin – (Review Updated For Winter of 2019)
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The Internet is full of directories. In fact, your website might already be listed on some directories right now. Depending on the scenario, directories have multiple applications and use cases. For e [...]
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The Influence of Voice Search on Featured Snippets
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This post was originally published on the STAT blog. We all know that featured snippets provide easy-to-read, authoritative answers and that digital assistants love to say them out loud when asked qu [...]
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SEO Channel Context: An Analysis of Growth Opportunities
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Too often do you see SEO analyses and decisions being made without considering the context of the marketing channel mix. Equally as often do you see large budgets being poured into paid ads in ways th [...]
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Best WordPress Popup Plugin – (Review Updated For Winter of 2019)
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Popups are a controversial topic, to say the least. Are they effective? Are they annoying? Do they work? Truthfully, the answer depends on who you ask. According to a study from Sumo that analyzed nea [...]
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Make Sense of Your Data with These Essential Keyword Segments
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This blog post was originally published on the STAT blog. The first step to getting the most out of your SERP data is smart keyword segmentation — it surfaces targeted insights that will help you m [...]
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Setup Google Analytics in 3 Steps – The Beginner’s Guide
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I remember the first site I ever worked on — a blog I built in college. After getting the site live, I heard I needed Google Analytics so I set it up. A few days went by. Nothing really happened. Th [...]
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Do Links From Pages With Traffic Help You Rank Higher? [Ahrefs Study]
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Article stats Twitter 21 Facebook 143 Quick links Ever since members of the the SEO community got their hands on Google’s Reasonable Surfer patent, there’s been no shortage of arguments [...]
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Best Google Analytics Plugins for WordPress – (Review Updated for Winter of 2019)
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How much do you know about your website? It may sound like a simple question, but you’d be surprised how many people aren’t able to answer it. Sure, you probably know everything about the layout, [...]
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Here’s How Your Domain Name Value Can Effect Your SEO Rankings
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In 2018, there were 333.8 million domain registrations. With so many domains and websites, how can you expect to rank? Are domain names important? You might think all of the good domain names are tak [...]
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Build a Search Intent Dashboard to Unlock Better Opportunities
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We've been talking a lot about search intent this week, and if you've been following along, you’re likely already aware of how “search intent” is essential for a robust SEO strategy. If, however [...]
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