Google Analytics can do just about whatever you want it to. It has a ton of depth.
It can also feel a bit overwhelming once you get into it.
After consulting on Google Analytics for years, both independently and as the head of marketing at an [...]
According to Frost and Sullivan, B2B e-commerce will hit $12 trillion by 2020.
While some of the same principles of B2C apply to B2B, the business systems that support the latter differ in scope, complexity, and scale. It is therefore importa [...]
Article statsTwitter 131Facebook 721Referring domains 108Organic traffic 632Data from Content Explorer tool.
Quick linksIf you’re planning a new online venture, or are simply sick and tired of losing to competitors in [...]
Retail clients are battling tough economics offline and tough competitors online. They need every bit of help your agency can give them.
I was heartened when 75 percent of the 1,400+ respondents to the Moz State of Local SEO Industry Report [...]
Social media has undoubtedly changed the way we live. It’s also changed the way we market ourselves, our businesses, and our websites.
If you have a website in 2019, you definitely want some type of social media integration.
You want your w [...]
With the new year in full swing and an already busy first quarter, our 2019 predictions for SEO in the new year are hopping onto the scene a little late — but fashionably so, we hope. From an explosion of SERP features to increased monetiza [...]
Article statsTwitter 273Facebook 901Referring domains 360Organic traffic 219Data from Content Explorer tool.
Quick linksEveryone knows that links are a crucial ranking factor. But what about link anchor text?
Here’s wha [...]
Are you thinking about building a membership website? Great idea.
Membership websites generate recurring revenue by offering premium content and features to members. It’s also a great way for you to establish your value within your niche. B [...]
I’ll get straight to the point. If your company takes reservations or appointments, you need an online booking system — period.
Take a moment to analyze your current process. How does a customer schedule their appointment?
Without an onli [...]
In my last post, I explained how using network visualization tools can help you massively improve your content marketing PR/Outreach strategy —understanding which news outlets have the largest syndication networks empowers your outreach tea [...]
This post was originally published on the STAT blog.Featured snippets, a vehicle for voice search and the answers to our most pressing questions, have doubled on the SERPs — but not in the way we usually mean. This time, instead of appear [...]
Are you about to build an ecommerce website?
Build it on Shopify.
I kind of wish the answer had more nuance to it, so I could write a more engaging review. But it really is that simple.
Ecommerce site = Shopify. End of story.
Out of all the d [...]
If you're a big site competing to rank for popular head terms, where's the best place to focus your content strategy? According to a hypothesis by the good folks at Distilled, the answer may lie in perfectly satisfying searcher intent.
Quick linksWant to wrap your head around SEO, but getting scared off by technical terms and complex concepts? This friendly article walks you through everything you need to know to start ranking in Google.
Here’s a fun perk of working in [...]
The Internet is full of directories. In fact, your website might already be listed on some directories right now.
Depending on the scenario, directories have multiple applications and use cases. For example, Yelp is a popular option for consu [...]
This post was originally published on the STAT blog.We all know that featured snippets provide easy-to-read, authoritative answers and that digital assistants love to say them out loud when asked questions.
This means that featured snippets [...]
Too often do you see SEO analyses and decisions being made without considering the context of the marketing channel mix. Equally as often do you see large budgets being poured into paid ads in ways that seem to forget there's a whole lot to g [...]
Popups are a controversial topic, to say the least. Are they effective? Are they annoying? Do they work?
Truthfully, the answer depends on who you ask.
According to a study from Sumo that analyzed nearly two billion popups, the average conver [...]
This blog post was originally published on the STAT blog.The first step to getting the most out of your SERP data is smart keyword segmentation — it surfaces targeted insights that will help you make data-driven decisions.
But knowing wha [...]