11 Metrics Every Marketing Manager Needs to Track
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How successful are your marketing campaigns? Believe it or not, this seemingly simple question puzzles many marketers and business owners I work with. You’re running ads, and customers are buying wh [...]
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The Difference Between URL Structure and Information Architecture – Whiteboard Friday
backlinks.network
Questions about URL structure and information architecture are easy to get confused, but it's an important distinction to maintain. IA tends to be more impactful than URL decisions alone, but advice g [...]
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