Just like most aspects of marketing and technology, search engine optimization has evolved over time.
Marketing strategies that were effective for your company five or ten years ago may not be as effective today. The same applies to SEO.
Have you seen "The Wizard of Oz"?
The timeless 20th century Hollywood classic that has fascinated multiple generations and still gets millions of views on YouTube
It was a wonderful fairy tale with really likable characters and some great dia [...]
In the past year, local SEO has run at a startling and near-constant pace of change. From an explosion of new Google My Business features to an ever-increasing emphasis on the importance of reviews, it's almost too much to keep up with. In to [...]
Have you ever wondered what people search for most on YouTube?
Today, I’m excited to share with you some brand new data:
Top100 YouTube searches (US)—a list of the most popular Y [...]
Well-integrated and customized ad campaigns boost marketing effectiveness by 57%. Many marketers believe their campaigns are integrated, but integrated marketing is a long and sustained process.
Furthermore, many marketers don’t know what i [...]
As a business owner, you’re always searching for ways to grow your business. But, are you getting the results you want? Is your business growing at the rate you hoped?
If you answered no, you may be only focusing on one piece of the puzzl [...]
A thousand thanks to the 1,411 respondents who gave of their time and knowledge in contributing to this major survey! You’ve created a vivid image of what real-life, everyday local search marketers and local business owners are observing on [...]
Cryptocurrencies have been a hot topic lately to say the least.
You probably heard about Bitcoin years ago—the most popular cryptocurrency with the most media coverage. In the early days, it was primarily used for transactions on the dark w [...]
Correlation studies have been a staple of the search engine optimization community for many years. Each time a new study is released, a chorus of naysayers seem to come magically out of the woodwork to remind us of the one thing they remember [...]
Referring domains 14
Data from Content Explorer tool.
Feeling overwhelmed by the sheer quantity of marketing tools out there? You’re not alone.
This article doesn’t list every [...]
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The best thing about using a website builder is knowing that, in a world where an online presence is absolutely m [...]
Is your optometrist website low on visitors? We can fix that.
To get and keep visitors, you need to rank high enough on search engines to be seen. To do that, you need search engine optimization (SEO).
The rules of SEO apply no matter what yo [...]
How can you make your affiliate site trustworthy? That’s what this post covers, and why you want to earn the trust of your visitors and Google.
You learn about the:
The so-called Medic Update
Google Rater Guidelines and E-A-T
3 Ways to Dem [...]
No social media marketing strategy is complete without Instagram. But there is much more to Instagram than just uploading pictures and videos to your profile.
With a standard post, you’re somewhat limited to how much content you can upload [...]
Around 2005 or so, corporate blogs became the thing to do. Big players in the business world touted that such platforms could “drive swarms of traffic to your main website, generate more product sales” and even “create an additional str [...]
Saying “thank you” can go a long way.
For starters, it’s basic manners you learn at an early age. When someone does something for you, you thank them.
But it’s also a crucial inbound marketing strategy.
According to research, 68% of [...]
Organic and paid search aren't always at odds; there are times when there's benefit in knowing how they work together. Taking the time to know the ins and outs of AdWords can improve your rankings and on-site experience. In today's edition of [...]
Do you want to know the most searched things on Bing as of November 2018?
Here’s the data we’ll be sharing in this post:
Top100 most searched queries on Bing (US)—the most popula [...]
How are you currently communicating with your customers?
If calling, emailing, or submitting a form on your website are the only means for your customers to reach you, you need to get with the times and make some changes.
Offering live chat o [...]