Google’s August 1st Core Update: Week 1
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On August 1, Google (via Danny Sullivan's @searchliaison account) announced that they released a "broad core algorithm update." Algorithm trackers and webmaster chatter confirmed multiple days of heav [...]
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How to Effectively Market Your Small Business on Social Media
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Social media marketing is no longer optional for small businesses in 2018. I see this problem all too often when I’m consulting small business owners. They have this mentality that social media won [...]
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Rewriting the Beginner’s Guide to SEO, Chapter 4: On-Page Optimization
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Chapter Four of the Beginner's Guide to SEO rewrite is chock full of on-page SEO learnings. After all the great feedback you've provided thus far on our outline, Chapter One, Chapter Two, and Chapter [...]
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How to Set up Google Alerts (and Use It to Grow Your Business)
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Quick links Do you want to monitor the web for mentions of your name? Or perhaps your business? Or maybe even your competitor? Google Alerts can do this. It’s simple to use. You enter a word or ph [...]
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10 Tips for Using White Hat SEO to Double Traffic to Your Website
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Once upon a time in the search engine universe, all you needed for a high ranking on Google were keyword choices and some great content to go along with them. However, just because you’ve created a [...]
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How to Use SEO Tactics to Drive Ecommerce Sales
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The ecommerce industry is a highly competitive space. That’s because the popularity of online shopping is growing at a rapid rate. Last year, retail ecommerce sales surpassed 2.3 billion dollars ac [...]
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11 Creative Ways To Generate Unlimited Content Ideas for Your Affiliate Site
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Okay, so you’ve chosen a niche, started a blog, and written a few product reviews on your new affiliate site. But now you’re stuck for ideas. You know you can’t keep writing reviews only because [...]
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Take the 2018 Moz Local Search Marketing Industry Survey
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Local search marketing is a dynamic and exciting discipline, but like many digital professions, it can be a bit isolating. You may find yourself running into questions that don't have a ready answer, [...]
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How to Design a Checkout Process That Generates High Conversion Rates
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Ecommerce websites live and die by their conversions. For those of you who have a high volume of traffic to your website, that’s great news. But traffic alone doesn’t generate sales. Is your websi [...]
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What Are the Best Web Design Tools This Year?
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You’ve got an amazing business and the best web content in the business. So why do you barely have anyone visiting your site? If you already have solid SEO, then it may be that your site is powered [...]
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Calculated Fields in Google Data Studio – Whiteboard Friday
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Google Data Studio is a powerful tool to have in your SEO kit. Knowing how to get the most out of its power begins with understanding how to use calculated fields to apply good old-fashioned math to y [...]
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9 Things That Only Ahrefs Can Do
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Article stats Twitter 0 Facebook 31 Quick links New people often ask us — “what makes Ahrefs better than the competition?” This is something we think about a lot. After all, answering [...]
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Business Blogging: How to Use Your Company Blog as a Marketing Tool
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If you’ve just started blogging for your business, you’re wondering when you’ll see changes. Every company wants customers and greater interest. You’re also wondering if your efforts translate [...]
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Rewriting the Beginner’s Guide to SEO, Chapter 3: Keyword Research
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Welcome to the draft of Chapter Three of the new and improved Beginner's Guide to SEO! So far you've been generous and energizing with your feedback for our outline, Chapter One, and Chapter Two. We'r [...]
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How to Increase Profits by Focusing on Customer Retention Strategies
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There’s a common misconception that businesses need to acquire new customers if they want to make more money. Getting new customers is obviously beneficial and can help your business grow. But that [...]
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Why is it “hard” to hire writers and freelancers?
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“Focus on a few key objectives … I only have three things to do. I have to choose the right people, allocate the right number of dollars, and transmit ideas from one division to another with the s [...]
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