Successful brands put the customer first.
They monitor their customers’ behaviors and leverage their needs to enhance the buying process. You can also boost your revenue by optimizing the customer experience.
If you want to take this concep [...]
Are you mindful of your customer's experience after they become a lead? It's easy to fall in the same old rut of newsletters, invoices, and sales emails, but for a truly exceptional customer experience that improves their retention and love f [...]
There is an unlimited amount of SEO information you can consume online and this is often the problem. Anyone can give SEO advice and you get instant access to it. You then start to fill your mind with loads of information, most of [...]
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Quick linksIn 2014, Matt Cutts, Google’s former Head of Web Spam, announced the death of guest blogging as a white-hat link buildin [...]
Do you have lots of social media followers? Want to learn how to turn those followers into dollars?
Right now, there are people making a living on social media without selling anything.
We’ve all seen those profiles of seemingly regular peo [...]
Recently, new internal analysis of our work here at Fractl has yielded a fascinating finding: I’ll caveat that by saying this applies only to content that can generate mainstream press attention. At Fractl, this is our primary focus as a co [...]
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Quick linksHave you just taken on a new SEO client? Or perhaps been put in charge of SEO for your company’s website? You need to perform a backlink audit.
The reason for this is simple: It allo [...]
Let me tell you a story.
It begins with me in a hotel room halfway across the country, trying to figure out how I'm going to land a contract from a fantastic new lead, worth annually $250,000. We weren't in over our heads by any measure, but [...]
SEO audits are the single best way to figure out why you’re not getting SEO results.
It is the first activity my agency does when bringing on a new client.
In this article, I’m going to show you how you can perform a complete SEO audit in [...]
To survive, local businesses need to learn how to adapt to the modern way of marketing.
If you are seeing a plateau or decline in sales, it’s time for you to mix up your marketing strategy.
Even if your small business is profitable right no [...]
Last night I was telling a friend about a particular PS4 game that I played a couple of years ago and immediately fell in love with.
The game’s graphics, storyline, soundtrack, and, above all, it’s main character (a female warrior fightin [...]
Taking your company global could be the best thing that’s ever happened to your business. After all, there are billions of people in the world that you can reach with your product if you scale up to an international level.
On the other hand [...]
Are you looking for a new way to spice up your marketing strategy?
Your current promotions may be effective for now, but you need to mix things up. After a while, using the same marketing tactics over and over again gets stale.
Promotional co [...]
SEO isn't all meta tags and content. A huge part of the success you'll see is tied up in the inevitable business negotiations. In this week's Whiteboard Friday, our resident expert Britney Muller walks us through a bevy of smart tips and cons [...]
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Quick linksThis article relies on two related arguments:
1. Bad content on big websites earns more links than it deserves.2. Great content on small websites earns fewer links than it deserves.[...]
By 2022, the geofencing market will reach $1.8 billion. Want to know how your business can take advantage of mobile geofencing too? Keep reading to learn what it is and how it works.
What Is a Geofence?
In simplest terms, geofencing is locati [...]
How fast does it take for your website to load?
You may not think about this question very often, but it’s arguably the most important aspect of your site.
That’s because 47% of people expect pages to load in just two seconds or less. Fa [...]
If you’ve been involved the Internet marketing industry for more than a minute then you probably know who Neil Patel is. Neil has a hater or two because of the level of popularity he’s achieved in the digital marketing space, but there is [...]
In this article I’m going to show you the seven most untapped keyword research tools that don’t include the Google Keyword Planner. Number five is my personal favorite, so please keep reading!
Every good SEO campaign is [...]
In June of 2017, Moz launched our entirely rebuilt Site Crawl, helping you dive deep into crawl issues and technical SEO problems, fix those issues in your Moz Pro Campaigns (tracked websites), and monitor weekly for new issues. Many times, t [...]
A 301 redirect is the most efficient and Search Engine Friendly method for webpage redirection. It’s not that hard to implement and it should preserve your search engine rankings for that particular page. If you have to change file names or [...]
Ranking on search engines today isn’t as simple as it used to be. Back then having great content and using the right keywords was enough to get your website to rank higher on search results.
You might’ve heard about black and white hat SE [...]
Those of you who know me know how much I promote blogging.
I’ve been doing it for years, and I use blogging as a tool for lead generation. But having a blog has many other benefits as well.
Driving more traffic to your website is arguably o [...]
I had just emailed a client. He was thrilled with my work and wanted to buy more of my services.
Actually, no. I felt drained and tired.
I launched a guest posting service in 2015 because I was good at it and I wanted to see wha [...]
Brand awareness is such an integral part of digital marketing. And yet so many businesses spend week after week building campaigns that just aren’t working.
Are you looking to quickly boost awareness of your brand? Here are some of the best [...]
Social media marketing has become a necessity for brand survival in today’s day and age.
But simply creating profiles on these platforms and hoping the rest will take care of itself is not an effective strategy. You need to be active on soc [...]