Building links is difficult. Which is why it’s so frustrating when hard-earned links disappear without warning.
Sadly, this happens all the time.
Here’s a screenshot of a link to A [...]
Just like people, websites come in all shapes and sizes. They’re different ages, with different backgrounds, histories, motivations, and resources at hand. So when it comes to approaching SEO for a site, one-size-fits-all best practices are [...]
You’re always looking for ways to bring more readers to your blog, and you make it a point to reach out to other bloggers to spread the word about your latest posts.
And while you were easily able to churn out awesome and informative blog p [...]
In this video, I interview my friend Duke, who has an awesome success story using the Keyword Golden Ratio.
He recently hit $1,000 per month and has some serious trajectory since he’s publishing a lot of content!
Click here to get all my te [...]
You often hear that SEO is always changing and you need to stay on top of it or you’ll get left behind. This is partially true. That’s why in Episode #3 of The SEO Life podcast I’ll be explain what’s changed SEO, what’s going to cha [...]
It’s no secret that businesses need to prioritize the customer experience. Ultimately, keeping your customers happy will help your business grow and prosper.
In fact, 80% of consumers say they’re willing to spend more money to have a bet [...]
Compared with big-box retail stores, local businesses generate 70% more economic activity for every square foot.
The “buy local” movement has been around since international trade and globalization began. Bolstered by buying local initiat [...]
Ideas are a dime a dozen. Everyone has them.
Some ideas are great, and others could be improved.
As an online marketer, I’ve heard countless business pitches from prospective entrepreneurs over the years. While I admire their creativity, [...]
Whether you’re a newcomer to the world of SEO or consider yourself to be a bit of a veteran, there’s one thing everyone who operates in this space understands: SEO is always changing!
It seems like one day there’s an updated algorithm t [...]
Being able to pinpoint the reason for a ranking drop is one of our most perennial and potentially frustrating tasks as SEOs. There are an unknowable number of factors that go into ranking these days, but luckily the methodology for diagnosing [...]
Do you want more traffic from Google? You first need to do keyword research to understand what people are actually searching for.
Luckily, Google has a free keyword research tool that allows you to do just that: Google Keyword [...]
As we pass the midway mark of 2018, it’s clear that mobile technology is prevalent in our world today.
In the past, I’ve told you to keep an eye out for the top marketing trends of 2018. But now I want to take that one step further and na [...]
It's been a few months since our last share of our work-in-progress rewrite of the Beginner's Guide to SEO, but after a brief hiatus, we're back to share our draft of Chapter Two with you! This wouldn’t have been possible without the help o [...]
There are hundreds of actions you can take in a single SEO campaign, but not every action is created equally. That’s why in Episode #2 of The SEO Life podcast, I’ll be explaining the difference between high-impact and low-impact SEO actio [...]
What if I told you there was an easy way to earn hundreds, possibly even thousands of new backlinks? You’d jump at the chance, right?
Enter: unlinked brand mentions.
Unlinked brand mentions are online mentions (citations) of yo [...]
How important is a font?
Surprisingly, fonts can be more valuable than you might believe. Visualize all the places where you see written words on a daily basis.
You may not think twice about a font when you see one, but you can always spot a [...]
I write a ton of blog posts for my websites.
Writing has become a major part of my life throughout the years.
People recognize this and often ask me the same question: How do you come up with these new ideas?
Truthfully, writer’s block happ [...]
In the U.S., there are almost 28 million small businesses. So for you as a business owner or marketer, you’re up against a lot of competitors.
A big thing you can do to stand out is to work on your search engine optimization (SEO) efforts. [...]
A searcher's first experience with your brand happens on Google's SERPs — not your website. Having the ability to influence their organic first impression can go a long way toward improving both customer perception of your brand and convers [...]
Building your website is just the beginning. All the effort put into setting it up will go to waste if nobody sees it.
At the same time, the world of website promotion can be intimidat [...]
In a world in which the average consumer is exposed to 5,000 brands a day, designing a website that stands out is more important than ever.
These days, internet connections are fast, and attention spans are slow. If your website doesn’t hav [...]
They say to err is human. They also say a craftsperson is only as good as the tools they use. In the battle against errors, it is best to find the right tools from the start instead of fixing issues later.
When it comes to data entry, stats s [...]
Did you know that over 60 percent of websites do not enjoy the benefits of responsive web design?
That’s two-thirds of website owners without optimized web design. By boosting your SEO (search engine optimization) strategy, you can improve [...]
The primary purpose of a nonprofit company is to help a certain cause.
These organizations’ missions usually differ from those of traditional businesses.
If you operate a nonprofit business, I commend you. It’s great to see entrepreneurs [...]
Everything, absolutely everything, is going digital.
Digital books. Digital newspapers. Digital . . . marketing?
We’re sure you’ve realized marketing has gone digital, and you have probably dabbled in it yourself. But is it really that im [...]
Attracting customers attention and getting them to purchase from you are two important components of any business. But what’s the best way to accomplish both these goals without spending a lot of money?
You need a website to help you get pe [...]