A prospect unequivocally disagreed with a recommendation I made recently.
I told him a few pages of content could make a significant impact on his site. Even when presented with hard numbers backing u [...]
Search engine optimization has developed in two primary directions. There’s an ongoing struggle in the form of white hat vs black hat SEO.
White hat SEO is the more organic, respectable way to optim [...]
You’ve come up with the perfect name for your small business. You’ve secured funding, hired the right employees, and even found the best office space.
You need to find a way to spre [...]
When you combine techniques, you’ll often end up with a better and more effective process.
Combining two techniques that work well but are overused can be a great way to help you get traction.
Your B2B marketing strategy will differ from your typical B2C approach.
Sure, you may notice some overlap between the two, but for the most part, you’ll need a new plan if you want to target other b [...]
Are you a practicing veterinarian? There are currently 76,869 practicing veterinarians in the U.S. And with an estimated job growth of 18.8 percent, implementing veterinary marketing ideas into your b [...]
Building links is an incredibly common request of agencies and consultants, and some ways to go about it are far more advisable than others. Whether you're likely to be asked for this work or you're l [...]
Search engine optimization (SEO) is the golden ticket of digital marketing.
These days, everyone knows it and everyone’s trying to use it, but what about social media optimization (SMO)?
Maybe you a [...]
Most people don’t think too much about their readers (or search engines) when coming up with content ideas. They just write about whatever they fancy.
If this sounds like you, then you [...]
Starting a business is no easy task. Trust me, I know this very well from my experiences founding multiple companies.
If you are currently building a startup company, kudos to you for the effort.
A few weeks ago I did a step-by-step article on building up your YouTube presence. When writing the article, I immediately had a follow-up idea on expanding my tips beyond YouTube. Since then, some of [...]
Link building is the new king of content marketing. In fact, according to a recent report by Search metrics, they found that backlinks were a huge correlation to Google’s rankings. It is easy to say [...]
Referring domains 15
Data from Content Explorer tool.
Looking for a list of the best SEO blogs to read in 2018? Then look no further.
Let’s play a game. I’ll show you an image. You type in the keyword to find the exact product featured in the image online. Ready?
Google her sunglasses…
What did you type? Brown sunglasses? Bro [...]
Many businesses seek my advice.
Throughout the years, I have seen many common problems marketers and business owners across various industries encounter. But one thing I’ve been seeing frequently la [...]
Depending on whom you ask, Millennials have an interesting reputation.
Ask their parents, teachers, and employers, and I’m sure you’ll get a different response from all of them.
An old Time Magazi [...]
The company you host your website with can have a big impact on your SEO performance. But if you don’t know how web hosting and SEO relate to one another, you probably don’t know how to choose an [...]