Your B2B marketing strategy will differ from your typical B2C approach.
Sure, you may notice some overlap between the two, but for the most part, you’ll need a new plan if you want to target other businesses.
Some of you may have companies [...]
Are you a practicing veterinarian? There are currently 76,869 practicing veterinarians in the U.S. And with an estimated job growth of 18.8 percent, implementing veterinary marketing ideas into your business model will become more and more vi [...]
Building links is an incredibly common request of agencies and consultants, and some ways to go about it are far more advisable than others. Whether you're likely to be asked for this work or you're looking to hire someone for it, it's a good [...]
Search engine optimization (SEO) is the golden ticket of digital marketing.
These days, everyone knows it and everyone’s trying to use it, but what about social media optimization (SMO)?
Maybe you are aware of social media. Maybe you’re e [...]
Most people don’t think too much about their readers (or search engines) when coming up with content ideas. They just write about whatever they fancy.
If this sounds like you, then you need to get smarter with your content, at [...]
Starting a business is no easy task. Trust me, I know this very well from my experiences founding multiple companies.
If you are currently building a startup company, kudos to you for the effort.
There is a long and difficult road ahead of yo [...]
A few weeks ago I did a step-by-step article on building up your YouTube presence. When writing the article, I immediately had a follow-up idea on expanding my tips beyond YouTube. Since then, some of the comments have confirmed the need for [...]
Link building is the new king of content marketing. In fact, according to a recent report by Search metrics, they found that backlinks were a huge correlation to Google’s rankings. It is easy to say that proper link building techniques are [...]
Referring domains 15
Data from Content Explorer tool.
Looking for a list of the best SEO blogs to read in 2018? Then look no further.
Most lists of top SEO blogs are entirely sub [...]
Let’s play a game. I’ll show you an image. You type in the keyword to find the exact product featured in the image online. Ready?
Google her sunglasses…
What did you type? Brown sunglasses? Brown sunglasses with heavy frame? Retro-look [...]
Many businesses seek my advice.
Throughout the years, I have seen many common problems marketers and business owners across various industries encounter. But one thing I’ve been seeing frequently lately, so I thought it was time for me to a [...]
Depending on whom you ask, Millennials have an interesting reputation.
Ask their parents, teachers, and employers, and I’m sure you’ll get a different response from all of them.
An old Time Magazine cover story labeled Millennials as “ [...]
The company you host your website with can have a big impact on your SEO performance. But if you don’t know how web hosting and SEO relate to one another, you probably don’t know how to choose an SEO friendly host.
Thankfully, there are a [...]
If you find your presentations are often met with a lukewarm reception, it's a sure sign it's time for you to invest in your data storytelling. By following a few smart rules, a structured approach to data visualization could make all the dif [...]