What do the landscaping industry and the economic recession of 2008 have in common?
Well, the relationship is simple. When the economy is bad, people are not buying or building homes. And when there are no new homes, demand for landscaping se [...]
Anyone can produce content.
But content without a purpose is not effective. You need to consider the goals of your content marketing strategy. Ask yourself what you want your audience to do when they consume your content.
Whatever that answer [...]
If you’re not leveraging the power mobile devices for your marketing campaigns, you’re missing out.
Internet usage from mobile devices is crushing traditional, desktop internet use.
You’ve got to meet your customers where they’re at. [...]
We rely pretty heavily on Google, but some of their decisions of late have made doing SEO more difficult than it used to be. Which organic opportunities have been taken away, and what are some potential solutions? Rand covers a rather unsettl [...]
Do you know what inbound links can do for your website?
If you haven’t harnessed the power of inbound links, you’re missing out on a valuable source of traffic for your website. Don’t let your site suffer – it’s time to answer quest [...]
In today’s world, it is next to impossible to run a successful business without utilizing the Internet for all its worth. It has created connectivity between business and customers like nothing before.
Half of the smartphone users discover [...]
Article statsTwitter 168Facebook 1468Referring domains 100Organic traffic 303Data from Content Explorer tool.
Quick linksFollow our step-by-step, noob-friendly guide to Ecommerce SEO to increase your online store’s Goog [...]
WordPress vs Joomla vs Drupal: which should you choose?
If you make your decision based on statistics, the selection’s easy. Just take a look at these numbers for popular content management systems (CMS).
CMS Market Shares Worldwide:59. [...]
You know the feeling.
You’ve spent months setting up your website, social media profiles, and blog. You invested valuable time and money vying for online traffic. You waited for the clicks and conversions to pour in…only to see your traff [...]
Your new ecommerce site has finally launched. Congratulations!
Now you have the ability to sell to a huge potential audience. Whether you have a completely new business or an existing brand that just launched an ecommerce site, getting your [...]
Do want to know how to monetize your website?
Blogging is one of the easiest ways to start a business, earn money and leave your job. People get into blogging with the hope that it will provide the freedom to travel, enjoy life, and freedom f [...]
Given that small businesses are set to spend an average of $75,000 on digital marketing this year, every company is looking for new ways to acquire clients. Client acquisition has become difficult with everyone crowding into the same few chan [...]
If you run a business, a good internet speed is essential. But if you want a high-quality internet connection, it can end up costing you a lot of money.
Thankfully, there are ways you can keep your business internet bills in check, without ha [...]
As the owner of a small business, running a pay per call campaign is one of the most powerful marketing options at your disposal. Pay per call gives you a direct connection with potential customers.
Continue reading. We put everything you nee [...]
One of the biggest mistakes I see (and am guilty of making) is assuming a client is knowledgeable, bought-in, and motivated to execute search work simply because they agreed to pay us to do it. We start trucking full-speed ahead, dumping reco [...]
MozCon is just around the corner, meaning it’s time to share one of our absolute favorite posts of the year: the semi-official MozCon Guide to Seattle!
For those of you following the yellow brick road of I-5 into the heart of the Emerald Ci [...]
It’s crucial for businesses to have an active social media presence to survive in 2018.
No social media marketing strategy is complete without Instagram. It’s become a top platform for brands, advertisers, and consumers alike.
This platf [...]
With medical marijuana constantly making the news, more dispensaries are taking to the Internet to advertise their products. In fact, the very first e-commerce transaction was reportedly marijuana-related!
But having a website and a Facebook [...]