91% of Content Gets No Traffic From Google. And How to Be in the Other 9% (New Research by Ahrefs)
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Article statsTwitter 51Facebook 185 Quick linksIt’s no secret that the web is growing by millions (if not billions) of pages per day. Our Content Explorer tool discovers 1.8 Million new pages every 24 hours while being very pi [...]
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How to Increase Clicks by Mastering Your Headlines
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What draws people to your content? In the past, I’ve explained how to write introductions that make the rest of your post irresistible. But before readers can even have a chance to read your intros, they’ll need to click on your headline [...]
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Customer Loyalty vs. Customer Retention: What’s the Difference?
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Getting a new customer can cost 5 to 25 times the cost of keeping a customer. But what’s a better way to keep a customer–retention or loyalty? Many brands use customer retention and customer loyalty interchangeably even though they’re d [...]
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Getting Real with Retail: An Agency’s Guide to Inspiring In-Store Excellence
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No marketing agency staffer feels good when they see a retail client getting reviews like this on the web. But we can find out why they’re happening, and if we’re going above-and-beyond in our work, we just might be able to catalyze turni [...]
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Warning: These 12 Psychological Triggers Will Instantly Skyrocket Your Affiliate Sales
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I have a confession to make. I just cannot resist buying that extra chocolate bar while paying for my grocery at the cash counter of my local superstore. Or taking the offer to upgrade my Big Mac meal even though I can rarely eat the regular [...]
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Tracking Your Link Prospecting Using Lists in Link Explorer
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I'm a lazy marketer some days — I'll admit it. I don't do a lot of manual link prospecting, because it's a ton of work, outreach, and follow-up. There are plenty of times, though, where I've got a good piece of content (well, at least I hop [...]
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How to Increase Conversions by Avoiding These 7 Navigation Mistakes
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I see this problem all the time when I’m consulting businesses. They are getting tons of traffic to their websites, but visitors just aren’t converting. If this sounds like your situation, don’t hit the panic button yet. Look on the bri [...]
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How Much Data Is Missing from Analytics? And Other Analytics Black Holes
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If you’ve ever compared two analytics implementations on the same site, or compared your analytics with what your business is reporting in sales, you’ve probably noticed that things don’t always match up. In this post, I’ll explain wh [...]
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How to Improve the Profitability of Your Small Business Mobile App
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If you have been following the latest marketing developments, you know everything is trending in a mobile direction. Consumers are seemingly glued to their phones and tablets. In fact, 77% of adults in the United States own a smartphone. Th [...]
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How Do You Set Smart SEO Goals for Your Team/Agency/Project? – Whiteboard Friday
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Are you sure that your current SEO goals are the best fit for your organization? It's incredibly important that they tie into both your company goals and your marketing goals, as well as provide specific, measurable metrics you can work to im [...]
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17 Awesome Free Online Marketing Courses for Digital Marketers
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Article statsTwitterFacebook Quick linksTo say there are a lot of marketing courses online today is a massive understatement. I find that frustrating because I don’t want to waste my time with crappy marketing courses that ma [...]
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How to Enhance Your Content by Building Infographics with These 12 Tools
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Those of you who have been reading my blogs for a while know I’m a huge advocate of using visual elements to enhance my blog posts. In addition to being visually appealing, images can actually improve the performance of your articles. That [...]
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SEO For Dentists: How It Can Help Grow Your Practice
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Are you losing patients because your dental practice isn’t online? More than half of all dental patients search for a new dentist using online search engines like Google, Yahoo, and Bing. If you have a website that is optimized for searches [...]
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4 Email Marketing Mistakes to Avoid at all Costs
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Think email marketing isn’t lucrative anymore? Think again. In fact, for every $1 that you put into emailing customers, you get an average of $38 in return. Plus, with the average person checking their email about 15 times a day, there’ [...]
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Discover These Expensive Amazon Products That Sell Like Hot Cakes On A Cold Winters Day
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Here's how you can warm up your bank account with these hot Amazon products... If you're looking to to make some side income online (or even a full time income) from Amazon I'll tell you which products are hot below. As today I'll reveal to [...]
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The MozCon 2018 Final Agenda
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MozCon 2018 is just around the corner — just over six weeks away — and we're excited to share the final agenda with you today. There are some familiar faces, and some who'll be on the MozCon stage for the first time, with topics ranging f [...]
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Google Search Operators: The Complete List (42 Advanced Operators)
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Article statsTwitterFacebook Quick linksFor anyone that’s been doing SEO for a while, Google advanced search operators—i.e., special commands that make regular ol’ searches seem laughably basic in comparison—are nothing n [...]
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Backlink Blindspots: The State of Robots.txt
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Here at Moz we have committed to making Link Explorer as similar to Google as possible, specifically in the way we crawl the web. I have discussed in previous articles some metrics we use to ascertain that performance, but today I wanted to s [...]
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The Top 10 Social Media Trends of 2018
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Social media is constantly evolving. It’s no longer just a place for your family and friends to share old and embarrassing photos of you every Thursday. As a marketer, you need to learn how to properly leverage these platforms to your advan [...]
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