Social media marketing needs to be a priority for every business across all industries.
Get with the times and understand the latest trends. Your customers are active on social media platforms, so you need to establish a presence as well.
My current obsession has been reporting. Everyone could benefit from paying more attention to it. Five years, countless ciders, and too many conferences into my career, I finally spent some time on it.
Bad reporting soaks up just as much time [...]