The 10 Types of Content Your Healthcare Website Needs
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Every industry can thrive with great content. Where industry professionals can feel out of their depth is choosing what types of content to create. In the healthcare industry, creating content can fee [...]
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Zero-Result SERPs: Welcome to the Future We Should’ve Known Was Coming
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On Wednesday, Google launched a large-scale experiment, removing organic results from a small set of searches with definitive answers such as this one for "What time is it in Seattle?": These SERPs d [...]
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How To Structure Niche Sites In An Authority Site World
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The way people build niche sites has changed a lot over the past few years, and in the last 12 months, in particular, we've seen the trend towards "authority sites" getting stronger. So when speaking [...]
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8 Essential Web Solutions to Help Market Your Business
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By the year 2020, it is estimated that global internet traffic is going to be equivalent to 95 times the volume of the global internet traffic in 2005. With such significant growth, it is essential to [...]
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How to Optimize Your Mobile Website for Google Searches
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It’s no secret we’re living in a mobile world. I’m hoping that by now, most of you have recognized this and adapted accordingly. While having a mobile-friendly website is a great start, it’s n [...]
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6 Tips for Taking Pain Relief Medicine Safely
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When you need to take pain relief medicine, it’s important to know how to take it safely. Safety isn’t optional when it comes to medication. If you don’t take your meds the right way, you can fi [...]
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Getting Around the "One Form" Problem in Unbounce
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What is Unbounce? Unbounce is a well-known and well-regarded landing page creation tool designed to allow HTML novices to create impressive and impactful landing pages, while offering scope for more e [...]
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SEO Leads: How to Get $1K+/Month SEO Clients (with a Simple Video Pitch)
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Article stats Twitter 0 Facebook 42 Linkedin 0 Quick links In this guide, I’m going to show how to get $1,000+ per month SEO clients by sending a few personalized video pitches a day. He [...]
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5 Reasons You Need an Award-Winning Brand Strategy For Your Design Company
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Every design company needs an effective brand strategy to take their company to the next level. Hiring an award-winning firm to help develop your strategy can give you confidence that the strategy the [...]
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8 Common Website Mistakes Revealed Via Content Audits
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One of the advantages of working for an agency is the volume of websites we get to evaluate. The majority of clients who sign up for ongoing SEO and/or content services will receive a content audit. S [...]
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How to Perform Your First Content Audit
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Every ad, product, or service you offer can’t be a winner. You’ll always have some offerings that outperform. Others underperform. In the same way, every piece of content isn’t always a winner. [...]
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How to Use Micro Influencers to Increase Your Product Credibility
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Not every business is a household name. If you’re a small or medium-sized company, it’s not always easy to promote yourself and compete with the big brands. Your products might be great, but if no [...]
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The Moz Year in Review 2017
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Yay! We’ve traversed another year around the sun. And I’m back with another Moz year-in-review post that promises to be as boring as its predecessors. Reading it feels like being locked in your ti [...]
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6 Tips for Monitoring Your Organic Search ROI
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Digital spending for businesses is forecasted to hit $23 billion by 2020. When it comes to online marketing spending, the retail industry has always outstripped other parallels, including travel, auto [...]
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10 Tips for Writing Your Own SEO Case Study
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With small businesses spending an average of $75,000 a year on their digital marketing plan, most companies want a solid breakdown of what they’re paying for. Most small businesses don’t know what [...]
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8 Guidelines for Online Medical Marketing You Need to Know
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A Pew Research Study found that 77% of people now search for health information online. This has revolutionized how the medical industry reaches patients and customers online. Understanding online med [...]
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The Top 10 Tactics for Marketing Your Company on a Budget
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Not everyone has unlimited funds for a marketing budget. Even those of you with a high bank balance shouldn’t dump every dollar into marketing without a plan. I understand how much you want to promo [...]
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How to Discover Featured Snippet Opportunities – Whiteboard Friday
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Winning featured snippets is one of the best ways to get visibility on page one of Google's SERPs. It's a competitive environment, though, and there are tons of specific considerations when it comes t [...]
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Technical SEO Mastery: Lessons from the GOAT, Wikipedia
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Article stats Twitter 0 Facebook 97 Linkedin 0 Quick links From a technical SEO perspective, Wikipedia is perhaps the greatest of all-time (GOAT). Each month, it receives billions (yes, bi [...]
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How to Use YouTube Live to Grow Your Business
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How active is your company when it comes to social media marketing? It’s great if you have a Facebook profile, Twitter account, and Instagram page, but if you don’t have a presence on YouTube, you [...]
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Improving Content For Authority & Niche Sites
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Alright. You’ve got some content already up on your site… You’re happy with it, however, you want more traffic. Right — everyone wants more traffic. Or maybe your rank on google hasn’t impro [...]
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Here’s why you can’t blindly trust keyword search volume for traffic estimations
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Article stats Twitter 40 Facebook 211 Linkedin 0 Referring domains 16 Data from Content Explorer tool. Quick links The practical application of the keyword search volume metric is quite [...]
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How to Create an About Us Page That Generates Leads
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You need to put lots of thought and effort into every page of your website. But your About Us page is arguably the most important. Why? Anyone who is reading your About Us page is interested in learni [...]
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How to Design a Homepage That Converts
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First impressions matter. When someone visits your website, the first thing they’ll see is your homepage. The way your homepage is set up can make or break your conversion rates. I know how much tim [...]
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