How to Segment Your Target Audience with Generational Marketing
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It’s no secret that people from different generations have different values, mindsets, and behaviors. As a business, you’ve to use this concept to your advantage. All too often I see companies tha [...]
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Where Clickbait, Linkbait, and Viral Content Fit in SEO Campaigns – Whiteboard Friday
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When is it smart to focus on viral-worthy content and clickbait? When is it not? To see fruitful returns from these kinds of efforts, they need to be done the right way and used in the right places. R [...]
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