by Juan Robin II
Estimates predict that by 2020, the global SEO industry will be worth $80 billion.
It’s hardly surprising. Studies have shown that the top result in a search engine gets around a third of all the traffic. Ranking high can make a huge difference to your business.
But SEO is complex. You want to be sure that you’ve got the best SEO you can possibly have. Should you trust it to your in-house team, or opt for SEO outsource services?
Read on as we take a look at 10 key benefits of outsourcing your SEO to the professionals.
You wouldn’t trust your businesses finances to someone who had watched a few accountancy videos on YouTube.
So why leave something as important as your SEO to an in-house team that may not have the level of expertise required?
By opting to outsource your SEO you can be certain that you’re hiring a team with the skills and knowledge to do the job. After all, if they didn’t know their stuff, they wouldn’t still be in business.
If you’re looking for a team with the know-how you need, then outsourcing is a great option.
2. Been There, Done That
You might think that the best bet is to hire some fresh (and cheap) SEO hotshot looking for their first job. Which is great, whilst things are going well.
But as soon as something goes wrong, they’re in brand new territory. An SEO company will have seen it all before, and know exactly what to do no matter what. They’ll have already made their mistakes, and learned from them years ago.
That level of experience in dealing with problems is invaluable in a field that is as fast changing as SEO.
3. Fresh Perspective
If you’ve been doing your own in-house SEO, your team’s meetings probably begin to sound very similar.
It’s all too easy to fall into a rut of doing the same things. Unfortunately in the world of SEO what worked last year might not be nearly as effective this year. That’s why it can really help to get a fresh perspective.
Outsourcing gives you access to not just one fresh perspective but a whole team of them.
4. Controllable Budget
Budgeting for your in-house SEO team can be tricky.
When things are going well, you’ll only need a small team. But when something goes wrong, you may find yourself drafting in more staff and seeing your beautifully planned budget go up in smoke.
An SEO company will usually charge you a fixed monthly fee. It means that no matter what the situation, you’ll always know exactly how much you’re going to be paying. Your accountant will certainly thank you for it.
5. Keep up with Algorithm Changes
Search engines love to keep us on our toes.
Algorithm changes can drop at any time and can play havoc with your rankings. What once had you on the front page can suddenly see you dropping into obscurity. Trying to keep on top of the updates can be a full-time job.
SEO companies are paid to keep on top of these changes and adapt to them. Your in-house team may struggle to react at quite the same speed. If you’re looking for a team who will keep ahead of technological changes then visit these SEO professionals.
6. Less Training
SEO is something that all your staff should be aware of.
But training everybody up to a high level costs a lot of time and money. And then when algorithms changes, guess what? You’ve got to train them all up again.
Passing your SEO over to an outsourced service means that all that time and money you’ve spent training your staff can now be put to a different use. And all the while you’ll know that your SEO is in safe hands.
You’ve hired the best SEO team in the business. Everything’s going great.
Then your head of SEO tells you that they want to leave. Suddenly you’ve got to build your team all over again. And whilst it’s possible to do so, it’s going to take a lot of time before your SEO is back up and running smoothly again.
Hiring an SEO company means that you will always have consistency. You don’t have to worry about hiring and firing; all you need to do is enjoy the benefits of great SEO.
8. More Than Just SEO
Most SEO companies offer far more than just SEO services.
Many will also offer services such as web design and development, digital marketing, app development, social media management, email marketing, PPC, and more. The beauty is that you can integrate your approach and have one port of call for all of your marketing needs.
If you’re going to choose an SEO company make sure to take a look at what else they can offer you.
If you’re building a website for a new branch of your business, you’re going to need a lot more SEO work done.
But once that’s up and running, you’re not going to need the same level. Your in-house SEO team isn’t going to be happy at seeing their hours cut, or having to work overtime because you don’t have enough staff for the new site design.
Outsourcing means that you can have the exact levels of service you need when you need them. And there will be no disgruntled staff to have to deal with.
10. You Can Focus Elsewhere
If you have an in-house team, somebody has to manage them. And that takes time.
That time could be put to use elsewhere in your business, helping it to grow in other ways. By outsourcing your SEO services, it frees you up to focus your attention on running your business, safe in the knowledge that your SEO is being taken care of by professionals.
Want to Learn More About SEO Outsource Services?
If you’re looking to learn more about SEO outsource services or any other aspect of SEO, then we’re here to help.
We have a huge range of super helpful SEO articles covering everything from performing an SEO audit to choosing the best WordPress SEO plugins. We also have some great SEO tools and tutorials to help you with your SEO journey.
Feel free to take a good look around.